Citations with the tag: ZIP TV (Company)
Results 1 - 29
- IN FOCUS Zip TV.
// New Media Age; Summer2004 Supp NMA iTV, p3This article focuses on the interactive advertising (i-ad) done by Zip Television. It may be hard to understand how a digital television (TV) channel which is invisible to viewers could create so many waves, prompting allegations of collusion and exclusion and affecting satellite giants that...
- Broadcasters unite to resurrect Zip TV.
Jones, Gareth // New Media Age; 3/23/2006, p1The article reports on the plan of British commercial broadcasters to take control of Zip Television in an effort to challenge Sky's dominance of the interactive TV (iTV) advertising market. The initiative will mean that all major broadcasters will provide the bandwidth and technology necessary...
- COI champions use of Zip TV interactive ads.
Harwood, Susie // New Media Age; 8/19/2004, p1COI Communications is urging more broadcasting sales houses to sign up to the Zip Television interactive channel which launched in Great Britain in July 2004. But the government agency said it would not joint fellow Zip consortium member Honda in refusing to run its interactive TV (iTV)...
- Zip TV goes live with Honda ads but rivals stay with Sky.
Webdale, Jonathan // New Media Age; 7/8/2004, p5Zip Television, the interactive TV ad channel in Great Britain, went live on July 4, 2004 with its first campaign for Honda. The Zip launch was originally set on July 2 but was cancelled due to last minute contractual changes. Interactive media sales houses at ITV, Sky, and IDS have still to...
- IN BRIEF.
Webdale, Jonathan // New Media Age; 10/7/2004, p7This section presents an update on issues related to mass media in Great Britain as of October 2004. BBC News has taken on Moreover Technologies to provide it with links to other news stories alongside its own. The BBC Newstracker will go some way towards addressing concern raised during Philip...
- INDUSTRY ROUND-UP.
Webdale, Jonathan // New Media Age; Summer2004 Supp NMA iTV, p4This section presents an update on the interactive advertising (i-ad) done by companies in Great Britain from March to May 2004. Former Channel 4 head of iTV Peter Good resurfaces with an interactive digital media consultancy named simply Good. DITG becomes the technology partner for Zip...
- Can even Zip's resurrection save iTV advertising?
Nutley, Michael // New Media Age; 3/23/2006, p14The article comments on the plan of broadcasters to buy Zip TV out of receivership to be run as a separate company in Great Britain. The company was founded to offer an alternative to Sky's dominance of interactive television advertising. It secured a deal to offer bandwidth for advertisements...
- Tesco and Zip offer iTV ads sales data.
Nutley, Michael // Marketing Week (01419285); 5/15/2003, Vol. 26 Issue 20, p14Reports on the multi partnership between the companies Zip Television, Tesco Plc and Dunnhumby Ltd. in Great Britain. Services offered to advertisers; Use of interactive television advertising campaign; Terms of the deal.
- DIARY.
Nutley, Michael // Marketing Week (01419285); 7/22/2004, Vol. 27 Issue 30, p32Presents a diary of events in England as of July 22, 2004. Description of the contest sponsored by Smirnoff Black Ice; Update on former cricket player Phil Tufnell; Launch of Zip TV, a virtual advertisement-only channel.
- Zip TV develops system to gauge red button hits.
Cubitt, Emily // Precision Marketing; 11/19/2004, Vol. 17 Issue 5, p3Reports on the launch of the Zip i-Count red button measurement scheme by Zip TV in Great Britain. Benefits of the scheme to brand owners running interactive television advertisements; Aim of the scheme to measure the number of viewers; Features of the system.
- Zip future unclear as still no deal with ITV.
Jones, Gareth // New Media Age; 12/15/2005, p2The article reports on the concern about the future of interactive television (iTV) technology and bandwidth provider Zip Television after its launch in 2003. The iTV agency is attempting to launch a red-button solution to rival the technology that is being offered by satellite company Sky....
- Honda ad row tarnishes launch of Zip Television.
Webdale, Jonathan // New Media Age; 7/1/2004, p1The article reports the launch of Zip Television, the interactive television (iTV) advertising channel backed by large companies, including Honda Motor Co. Ltd. Honda is the first among an consortium, including the COI, Procter & Gamble and Unilever, to run an iTV advertisement using...
- Major brands sign for iTV ad research.
Balmond, Sarah // Precision Marketing; 5/28/2004, Vol. 16 Issue 30, p5No abstract available.
- COI joins iTV ad consortium.
Webdale, Jonathan // New Media Age; 4/22/2004, p1This article reports that COI Communications has allegedly added its weight to the consortium of advertisers being put together by Zip Television in time for the launch of a dedicated interactive television advertising channel in the summer of 2004. The government agency, considered one of the...
- Chrysler becomes first non Zip TV member to run i-ad.
Webdale, Jonathan // New Media Age; 7/29/2004, p9Interactive television advertising company Zip Television has launched a campaign for automobile manufacturer Chrysler, its second campaign and the first for a client outside its consortium. The firm, whose i-ad channel went live in July 2004, has produced an interactive advertisement to promote...
- BREAKING.
Webdale, Jonathan // New Media Age; 8/4/2005, p3Presents news briefs concerning the media industry in Great Britain as of August 2005. Plan of Boodle & Dunthorne to launch its first ever online advertising campaign to increase the level of traffic to its site; Creation of a new Leadership Council by the Internet Advertising Bureau Europe;...
- Zip TV will launch first i-ad for Honda using Sky.
Webdale, Jonathan // New Media Age; 3/18/2004, p4Reports on the plan of Zip Television to launch an interactive television advertising for Honda using the Sky bandwidth. Reliance of Zip on the technology of Sky Interactive; Other members of the consortium formed by Zip.
- Zip TV Set to launch its TV channel after Morgan investment.
Webdale, Jonathan // Campaign (UK); 7/2/2004, Issue 27, p6Zip TV, the interactive advertising company, is to launch its TV channel next month after securing investment from Morgan Ventures. Morgan, an international investment company, is backing the launch, which hopes to offer advertisers new ways to target viewers by developing interactive options....
- Zip TV won't make a silk purse out of interactive TV ads.
Darby, Ian // Campaign (UK); 7/2/2004, Issue 27, p13This article presents author's views on the company Zip TV. It seems clear that interactive advertising has far to go. The same could be said of Zip TV, the "virtual" TV channel supported by 11 top advertisers including Procter & Gamble Co., COI Communications and Unilever PLC. Launched in 2002...
- LIFELINE.
Darby, Ian // Campaign (UK); 2/18/2005, Issue 8, p9This article profiles the consultancy agency Zip. Launched as a consultancy, Zip is on its way to becoming an interactive TV advertising agency. Launched by Andrew Howells in 2002 as a consultancy, Zip runs a survey � sponsored by Channel 4, Sky, Claritas and Diss Promotional Marketing, as...
- Brian True-May defies money issues at MipTV.
Darby, Ian // Campaign (UK); 4/22/2005, Issue 17, p29The article focuses on the television advertisement. With interactive TV advertising a rapidly growing market, it's inevitable that there's going to be a certain amount of one-upmanship. The article points that the organizers of the MipTV conference in Cannes are to be congratulated for getting...
- Zip TV unveils plans to expand interactive offer through mobile.
Pearse, Justin // New Media Age; 5/26/2005, p4This article reports on th decision of Zip TV to offer a range of mobile applications for its advertisers which will extend its offering beyond pure red-button interactivity. Zip TV plans to use mobile in particular to build communities around brand campaigns. It intends to use the full range of...
- Zip TV consortium calls in receivers.
Pearse, Justin // Campaign (UK); 1/27/2006, Issue 4, p2The article reports that Zip TV, the interactive television consortium created to offer an alternative to Sky's interactive television platform, has gone into receivership after failing to sign a contract to run its advertisements on ITV. The company was put into the hands of the receivers on...
- C4 goes it alone with iTV ads.
Pearse, Justin // Televisual; Aug2004, p13Reports that Honda UK is the first to avail of Zip TV, a dedicated interactive advertising channel accessed via linear television spots on Channel 4 in Great Britain. Zip's formation of a consortium to explore ways to advertise and to acquire an area of bandwidth; Key problems advertisers had...
- Zip TV makes plans for Sky Digital channel.
Jones, Gareth // New Media Age; 3/10/2005, p2This article reports on the plan of interactive TV advertising consortium Zip TV to establish a permanent channel on the Sky Digital platform in Great Britain after securing a broadcast license from Ofcom. The license represents a major step forward for the company, providing it with the...
- Zip TV launches iTV offensive for Honda Cars.
Jones, Gareth // Precision Marketing; 7/9/2004, Vol. 16 Issue 36, p3Reports on the launch of an advertising campaign by Zip TV, the interactive television consortium in Great Britain. Aim of enhancing data capture for Honda automobiles; Names of other advertisers; Exploitation of the potential of interactive advertisements.
- DIGT ups iTV ad activity with Zip and Channelbay.
Webdale, Jonathan // New Media Age; 3/11/2004, p1Reports that the Digital Interactive Television Group is boosting its efforts in interactive television advertising with Zip Television and Channelbay. Brand owners that have interactive advertising campaigns; Reason behind the decision of Zip Television to work with BBC Broadcast; Comments...
- Air Wick plans interactive Zip TV campaign.
Webdale, Jonathan // Marketing Week (01419285); 12/16/2004, Vol. 27 Issue 51, p13This article reports that Zip Television, the interactive television channel set up by a consortium of advertisers, including Procter & Gamble Co. and Unilever PLC, has created an interactive TV advertising campaign for Reckitt Benckiser's home fragrance brand, Air Wick. When iTV Corp. viewers...
- MARKETING.
Webdale, Jonathan // New Media Age; 6/17/2004, p11This section presents news briefs on the mass media and IT sector in Great Britain as of June 17, 2004. Dixons has chosen digital marketing agency TBG to promote its online Euro 2004 competition running on sites including Football365, Talk Sport and U-Target. Dixons will give away a plasma TV...
