Citations with the tag: YOUNG consumers
Results 1 - 50
- Ride the echo boom to stock profits.
Cullen, Lisa Reilly // Money; Jul97, Vol. 26 Issue 7, p98
Focuses on ten companies who are capitalizing on the estimated $120 billion a year spent by the so-called generation Y, or the 76.5 million Americans under the age of 20. Apparel companies Gadzooks, Nike, Gap and Intimate Brands; Cosmetics company Revlon; Entertainment companies Electronic Arts...
- Targeting Gen 'Y': You Go gURL!
Mendez-Wilson, Deborah // Wireless Week; 07/10/2000, Vol. 6 Issue 28, p26
Reports on the wireless offerings of gURL.com, a Web community that targets generation Y teenage girls. Partnership of the site with Upoc; Amount of youth spending in the United States in 1999; Predicted number of wireless device users by 2003; Features of the gURL.com offerings.
- Grown-up designs move into youth BR.
Linville, Jeff // Furniture/Today; 03/12/2001, Vol. 25 Issue 27, p18
Reports that most furniture manufacturers in the United States have begun offering bedroom and case goods that blur the line between adolescence and adulthood. Growth of the U.S. youth market; Parents' preference for furniture that grows with the child; Discovery of a broader appeal for youth...
- The business of youth education.
Kuehn, Kathryn // Credit Union Magazine; Jan2003, Vol. 69 Issue 1, p8
Focuses on the youth education program of the credit union in the U.S. Development of fiscally responsible consumers; Management of finances; Calculation of long-term business development strategy.
- Youth Week is a Time to Grow.
Rambo, Lynette Webb // Credit Union Magazine; Jan2003, Vol. 69 Issue 1, p23A
Focuses on the increasing youth membership of the Chocolate Bayou Community Federal Credit Union in Texas. Promotion of multi-faceted relationships; Launch of a youth contest; Education on job training for students with disabilities.
- Policies for Minors Pose Unique Challenges.
Rodeman, Steven Patrick // Credit Union Directors Newsletter; Aug2001, Vol. 25 Issue 8, p2
Discusses unique challenges about United States credit unions' policies for minors.
- The Homeland of Hip.
Frank, Thomas // Across the Board; Jan2001, Vol. 38 Issue 1, p12
Deals with the emphasis of business on youth culture. Reason behind the trend; Description on youth culture during the 1960s.
- 'Cool' cameras.
Frank, Thomas // DSN Retailing Today; 2/25/2002, Vol. 41 Issue 4, p17
Discusses the availability of digital cameras for young consumers. Picture quality of the cameras; Mass market appeal of the products; Price range of the digital cameras.
- Child's play.
Bartram, Peter // Director (00123242); Feb2001, Vol. 54 Issue 7, p64
Provides information on how business enterprises are targeting the youth market in Great Britain. Things that should be understand by companies targeting the market; Details on the attitudes of teenage consumers; Hindrances to the continuing rise of young people as an economic force. INSETS:...
- Marketers are out of touch with the youth of today.
Bartram, Peter // In-Store Marketing; Dec2002, p5
Reports that businesses involved in youth marketing are out of touch with young people's needs and likes. Significance of demographics in youth marketing.
- Takin' it to the streets.
McNickel, David // NZ Marketing Magazine; Sep97, Vol. 16 Issue 8, p32
Discusses the adjustment made by brand advertisers in New Zealand to their marketing mix to reach the youth segment of the 1990s. Arrangement of dance parties for a brand to align itself with the young; Warning on poorly promoted or attended rave events that can devalue a brand's image;...
- Youth marketing.
McNickel, David // Marketing News; 3/27/95, Vol. 29 Issue 7, p8
Reports on developments related to youth-oriented marketing in the United States as of March 27, 1995. Includes New York-based Education Marketing Group of Scholastic Inc.'s launch of a monthly survey over Scholastic Network; Golden Books' new logo; KidsCom's entry into the Internet.
- Young Shoppers Prefer Organic.
ENIS, MATTHEW // SN: Supermarket News; 5/16/2011, Vol. 59 Issue 20, p23
The article discusses the tendency of young shoppers towards buying organic produce, as discussed during the "Lessons from the Front Line: Retail Produce Manager Award Winners," at the United Fresh Produce Association's 2011 convention in New Orleans, Louisiana.
- Don't Underestimate Generation Y.
Gronbach, Ken // BusinessWest; Aug2000, Vol. 17 Issue 3, p45
Discusses the spending power of Generation Y, or offspring of Baby Boomers in the United States. Size of the Generation Y market; Influence of the 12-to 17-year-old segment on their parents; Certain marketers' misconception that Generation Y members are just youth without cash to spend; Factors...
- Online consumers are younger.
Gronbach, Ken // Sell!ng; May2000, p2
Provides information on the online buying trends of young consumers.
- Youth consumers: Growing pains.
Vandermerwe, Sandra // Business Horizons; May/Jun90, Vol. 33 Issue 3, p30
Focuses on the significance of the youth as a consumer group in four major international economic centers. Demographic characteristics; Emphasis on the European case; Youth's influence on household buying decisions; Behavior patterns of youth consumers; Strategic framework for market decisions.
- Synar penalties starting to kick in.
Vandermerwe, Sandra // NCADD Washington Report; Sep99, Vol. 2 Issue 9, p1
Informs that Synar penalties are starting in states that do not meet targets on reducing sales of tobacco products to young people in the United States.
- Youth marketing focuses on Detroit, suburbs.
Raphael, Steve // Crain's Detroit Business; 8/16/93, Vol. 9 Issue 33, p11
Reports on Metro Detroit businesses' tapping the youth to generate information on styles and trends. Proximity of white suburbans with black city kids as giving the community a diversity; Conducting teen seminars; BKG Youth for youth-marketing services; Introduction of updated products through...
- At the top of pop.
Lopiano-Misdom, Janine; DeLuca, Joanne // Beverage Industry; Jul98, Vol. 89 Issue 7, p24
Predicts trends for marketing beverages to young consumers in the 21st century. Shift away from marketing techniques boosted by popular culture; Emphasis on individual spirituality and environmental issues; Techniques to tap into marketing efforts to humanize the future effects of technology.
- Game girls.
Ivinski, Pamela A. // Print; May/Jun1997, Vol. 51 Issue 3, p24
Discusses the efforts of computer games and educational software firms to consider girls as a new consumer group for their products. Products designed for female consumers; Difficulties of developing and marketing toys for girls; Electronic toys' interactivity; Attempts to provide realistic...
- Youth market.
Ivinski, Pamela A. // Marketing Tools; May95, Vol. 2 Issue 3, Marketing Power p6
Presents books on young consumers. Includes `In the Shadow of the Baby Boom'; `Targeting American Youth'; `Marketing To and Through Kids,' by Selina S. Guber and Jon Berry.
- Youth market.
Ivinski, Pamela A. // Marketing Tools; Nov/Dec96 Supplement, Vol. 3 Issue 8, p8
Presents a list of books on youth as consumers in the United States. Title of books; Name of authors; Abstracts; Contact information.
- Why the Y Generation bears watching.
Nucifora, Alf // Fort Worth Business Press; 03/31/2000, Vol. 12 Issue 49, p35
No abstract available.
- How to talk to young adults.
Mitchell, Susan // American Demographics; Apr93, Vol. 15 Issue 4, p50
Provides businesses with psychological insights on the personalities of young adults based on demographics, and recommends ways through which media advertisements can communicate to this generation. Family, education and income demographics; Exposure to and perception of mass media; Market...
- Makers must learn tastes of boomers' offspring.
Harris, Donna // Automotive News; 2/4/2002, Vol. 76 Issue 5969, p34
Reports the development of vehicles for young consumers in the U.S. Description of the young consumers; Emphasis on technology and global marketplace; Percentage of young consumers in the total car buyers.
- Views of a jilted generation.
Singh, Sonoo // Marketing Week (01419285); 11/22/2001, Vol. 24 Issue 41, p38
Focuses on the attitude of youth towards the consumer society in Great Britain. Comparison of Generation X and Y youths; Examination of youth attitudes to family, reading, schoolwork, travel and personal appearance; Similarity on the brand choice.
- A LITTLE BIT OF L.A. ON OUR MINDS.
FOTTLER, MARSHA // Sarasota Magazine; Apr2000, Vol. 22 Issue 7, p64
Reports the increase in number of youth-oriented bistros in Sarasota, Florida as of April 2000. Economic clout of youth as consumers; Determinants of popularity of a restaurant among young professionals; Demographics of restaurant patrons in Sarasota; Importance of location for success of...
- Kids & teens show who's boss in purchasing power.
Sanders, Shari // Discount Store News; 4/3/95, Vol. 34 Issue 7, p22
Focuses on the purchasing power of children and teenagers in the United States. Emergence of hipper, more informed and wealthier generation of children and teens; Efforts by mass merchants to attract young consumers by designing merchandise mixes to suit their unique lifestyles; Influence of...
- TOBACCO'S SMOKING GUNS.
Sanders, Shari // Christian Science Monitor; 8/17/2001, Vol. 93 Issue 185, p10
Comments on the perceived efforts of the United States tobacco industry to market its products to youths.
- The next big sell: `Screenagers'.
Silverthorne, Sean // PC Week; 10/31/94, Vol. 11 Issue 43, pA/1
Focuses on the 18-24 age group as a potential market for the computer industry. Screenagers; Income; Interest in technology; Population; Advertising strategies.
- Why Gen Y bears watching by business.
Nucifora, Alf // Long Island Business News (7/1993 to 5/2009); 03/10/2000, Vol. 47 Issue 10, p32A
Provides information on the youth and teenage consumer market. Population growth; Estimated direct spending; Attitude on spending, saving and investment; Reactions to marketing.
- Young consumers tell it 'straight'
Lillo, Andrea // Home Textiles Today; 5/27/2002, Vol. 23 Issue 38, p6
Focuses on the viability of retail marketing to young consumers in the U.S. Consideration of the population of young consumers; Estimates on their spending capacity; Distinctions of young consumers.
- The Net.
Belfield, Richard // New Statesman; 08/01/97, Vol. 126 Issue 4345, p35
Focuses on the trend among corporations to use the Internet to target young consumers. Results of a survey profiling the users of the Internet; Reason why corporations are targeting young customers; Features of the pan-European music site launched by Sony.
- Cosmetics makers aiming at younger set.
Brookman, Faye; Siegel, Jeff // WWD: Women's Wear Daily; 5/26/1995, Vol. 169 Issue 102, p7
Focuses on young girls, aged four to 19, as the target market of cosmetics manufacturers. Bonne Bell's introduction of Lip Smacker lip glosses and Christmas gift items; Environmentally friendly products; Fragrances; Sassaby Cosmetics' Jane Cosmetics line; M Professional makeup line; Designer...
- From grunge to grand: Young shoppers find new life in Old Guard.
D'Innocenzio, Anne; Feitelberg, Rosemary // WWD: Women's Wear Daily; 10/26/1995, Vol. 170 Issue 78, p1
Reports on young consumers' patronage of secondhand apparel and accessories items designed by Old Guard fashion houses such as Gucci and Fendi at vintage stores and specialty and department stores. Popular items; European designer labels worn by a number of rap stars and rock groups; Moves by...
- Denim rules in the Midwest.
Glusac, Elaine // WWD: Women's Wear Daily; 11/2/1995, Vol. 170 Issue 83, p19
Reports on the popularity of denim apparel in junior departments in the Midwest during fall 1995. Other items sought by young consumers; Lesser price-sensitivity of juniors; Description of junior apparel offered by retailers.
- Homing in on the young.
Bedington, Ed // Meat Trades Journal; 2/3/2012 MTJ Extra Supplement, p5
The author discusses the need to promote information on meat in buying young consumers, wherein he urges all consumers to attend the National Butcher's Week.
- What Kids Want.
Ceppos, Rich // AutoWeek; 1/20/2003, Vol. 53 Issue 3, p12
Focuses on the changing trends in automobile preferences of the youth. Vehicles admired by the youth before 1950; Increase in popularity of strongly-built cars; Reasons behind the success of Honda Civics vehicles launched by automobile manufacturer Honda Motor Co.; Strategies targeting the...
- MORE THAN SMALL CHANGE.
Swedberg, Jamie // Credit Union Management; Mar2002, Vol. 25 Issue 3, p10
Deals with the effort of credit unions to establish relationship with the youth. Reason for targeting the youth; Overview of the operations of credit unions; Importance of educating students about the credit union and money management.
- Losing the Youth Market.
Sawyer, Christopher A. // Automotive Design & Production; Apr2003, Vol. 115 Issue 4, p56
Deals with the reasons why the youth market are losing interest in U.S. car manufacturers and instead turn to foreign car dealers. Experience of a woman on leasing a General Motor vehicle; Foreign car models that catch youth interest; Advantages of European and Japanese vehicles over U.S. made...
- GIVE THE KID A BURGER.
Cheshes, Jay // Columbia Journalism Review; Jan/Feb2003, Vol. 41 Issue 5, p25
Focuses on 'RedEye,' a youth-targeted tabloid in Chicago, Illinois. Competition facing the tabloid in the Chicago market; Reception of critics to the tabloid; Description on the decision making aspects of the tabloid regarding its content; Its design.
- The young and the restless.
Bland, Vikki // NZ Business; Feb2003, Vol. 17 Issue 1, p32
Discusses various factors related to the youth market. Comments by Sue Pepperell, chief executive officer of a New Zealand youth magazine 'Tearaway' on the potential of the youth market; Popularity of the magazine among the youth; Strategies adopted by the magazine to keep up with the changing...
Bland, Vikki // Below Cold Mountain; 1998, p86
The article presents the author's insights on a girl shopper and a young couple.
- Being there.
Goldman, Debra // Adweek Southeast Edition; 09/01/97, Vol. 18 Issue 35, p30
Discusses themes in selected advertising campaigns in the United States. Includes advertisements for Levi's and Calvin Klein; Impact on the attitude of young consumers.
- Segmenting tweens/teens.
Mann, Jennifer // DM News; 7/12/2010, p15
The article focuses on the move of several marketers in focusing and segmenting the youth market in the U.S.
- New tactics on the youth battleground.
Day, Julia // Marketing Week (01419285); 4/20/2000, Vol. 23 Issue 12, p22
Discusses the strategies of various brands to capture the youth audience. Brand owners' outsourcing of marketing tasks to specialists in the youth market; Illustration of how large corporations fail to understand their audiences; Need for brands to add something to consumers' lives;...
- Mexican Madness.
O'BRIEN, CONOR // Checkout; Jul2011, Vol. 37 Issue 7, p50
The article reports on the dominance of Mexican dishes among regular meal preferences in Irish homes due to product innovations and marketing campaigns, putting emphasis on the demand of the dishes from young consumers in the country.
- Future of B2C Marketplace Depends Upon Y-Generation.
Nucifora, Alf // Business Journal (Central New York); 03/10/2000, Vol. 14 Issue 10, p24
Examines the impact of the booming Y-generation on business-to-consumer marketing. Median amount of cash spent by the ages five to 20 years in 1997; Major impact of the brand name phenomenon on the generation.
- Children as big spenders.
Colman, Adrian // Youth Studies Australia; Summer1993, Vol. 12 Issue 4, p12
Reports that children in Australia have to spend $3.3 billion each year according to a research by AMR Quantum's Youth Monitor. Percentage of children aged nine who goes shopping without parental guidance; Growth of the youth market.
- Extreme Sports Industry Booms as Economy Lags.
Zion, Lee // San Diego Business Journal; 9/17/2001, Vol. 22 Issue 38, p4
Reports the optimism of Laurence La Haye, manager of Nice Skate Shoes, on the prosperity of action sports industry in San Diego, California. Concentration on youth market; Recognition of skateboarding as olympic sports; Attraction on beach lifestyle.