Citations with the tag: WEB usage mining
Results 1 - 1
- A Model of Web Site Browsing Behavior Estimated on Clickstream Data.
Bucklin, Randolph E.; Sismeiro, Catarina // Journal of Marketing Research (JMR); Aug2003, Vol. 40 Issue 3, p249
Using the clickstream data recorded in Web server log files, the authors develop and estimate a model of the browsing behavior of visitors to a Web site. Two basic aspects of browsing behavior are examined: (1) the visitor's decisions to continue browsing (by submitting an additional page...