Citations with the tag: UNITY Marketing (Company)

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  • A Work of Art.
    Gallop-Goodman, Gerda // American Demographics; Feb2001, Vol. 23 Issue 2, p27 

    Looks at the number of fine art purchases made by people in the United States in 1999 based on the study conducted by the Unity Marketing company. Forecast for the increase of art sales; Details of the study.

  • Mixed-Bag Outlook For Collectibles.
    Danziger, Pam // Gifts & Decorative Accessories; Feb99, Vol. 100 Issue 2, p112 

    Provides information on `Collectibles Industry Report, 1998,' and `Retail Market for Collectibles, 1998,' research studies from Unity Marketing about the market and forecast trends for collectibles. Overall sales in collectibles industry in 1997; Retailer's perspective about the market status...

    Fetto, John; Gardyn, Rebecca // American Demographics; Mar2002, Vol. 24 Issue 3, p11 

    Presents information on the 2001 candle sales in the U.S. Results of the candle sales report released in January 2002 by Unity Marketing, a market research firm based in Stevens, Pennsylvania; Percentage of candle consumption in the U.S. households; Comparison of candles purchased among...

  • Gift Industry Executives Confer at Marketing Confab.
    Fetto, John; Gardyn, Rebecca // Gifts & Decorative Accessories; Dec2001, Vol. 102 Issue 12, p12 

    Reports on the issues discussed at the October 2001 annual Collectibles Business and Gift Executive Conference sponsored by Unity Marketing in Newark, New Jersey. Number of attendees; Challenges faced by conference participants in the wake of the war on terrorism; List of conference speakers.

  • Hunting for must-have toys.
    Annicelli, Cliff // Playthings; Nov98, Vol. 96 Issue 11, p34 

    No abstract available.

  • Sources develop creative pieces for home storage.
    Linville, Jeff // Furniture/Today; 10/13/2003, Vol. 28 Issue 7, p104 

    Presents a survey on the totality of money spent on recreation and entertainment furniture according research firm Unity Marketing in the U.S. Number of consumers surveyed; Increase in sales for book cabinets; Categorization of furniture products.

  • downloads.
    Ebenkamp, Becky // Brandweek; 10/23/2000, Vol. 41 Issue 41, p22 

    Reports on the consumer market for candles and accessories in the United States in 1999. Market segments of candle buyers based from a report by Unity Marketing.

  • Unity Builds.
    Ebenkamp, Becky // Gifts & Decorative Accessories; Apr2001, Vol. 102 Issue 4, p16 

    Focuses on the business management program introduced by Unity Marketing to help gift companies increase sales. Overview of the report `Sales Building: Partnering With Constituencies in the Sales Chain--Gift Companies, Independent Sales Organizations, Specialty Retailers.'

  • Gift Market Grows.
    Ebenkamp, Becky // Gifts & Decorative Accessories; Nov99, Vol. 100 Issue 11, p218 

    Presents data from the report of Unity Marketing on the market growth of the gift industry in the United States in 1999. Retail sales generated by the gift industry for 1998; Factors attributed for the growth; Comment from Pam Danziger, president of Unity Marketing.

  • Art Sales Grow.
    Ebenkamp, Becky // Gifts & Decorative Accessories; Jan2000, Vol. 101 Issue 1, p14 

    Focuses on Unity Marketing company's `The Art Market' report. Rise in art sales in 1998; Fine art market covered in the report; How consumers are being exposed to artists' works.

    Heebner, Jennifer // JCK; May2003, Vol. 174 Issue 5, p90 

    Discusses ways in which luxury brands can respond to the challenge of maintaining their allure as luxury brands. Answers given during a breakout session at Unity Marketing's 2002 Luxury Home Conference in Newark, New Jersey; Partnership with another brand; Creation of a product to fit a price...

  • Luxe Reading.
    Hall, Cecily // WWD: Women's Wear Daily; 6/28/2007, Vol. 193 Issue 138, p14 

    A list of the top magazines most purchased by consumers in 2006 is presented. The list comes from the results of a survey conducted by research firm Unity Marketing which asked over 4,000 luxury consumers to select which magazine they subscribed to or had purchased one or more issues during the...

  • Setting The Table.
    Hall, Cecily // Chain Store Age; Nov2002, Vol. 78 Issue 11, p34 

    Presents information on a study on the contribution of tableware sales to the tabletop market in the U.S., conducted by Stevens, Pennsylvania-based Unity Marketing. Percentage of luxury tabletop purchased by affluent customers; Sales posted by the tabletop market in 2001 and 2000.

  • Unity Marketing Partners With JCK Research Store.
    Hall, Cecily // JCK; Jul2003, Vol. 174 Issue 7, p34 

    Reports on the exclusive relationship entered into by Stevens, Pennsylvania-based Unity Marketing with 'JCK' periodical and the JCK Research and Stock Art Store. Designation of the JCK Store as exclusive jewelry-industry conduit for reselling Unity's jewelry- and luxury-industry-specific...

  • Industry News.
    Hall, Cecily // Gifts & Decorative Accessories; Oct2000, Vol. 101 Issue 10, p117 

    Covers news briefs on gifts and interior decoration industry in the United States as of October 2000. Information on the 49th anniversary celebration of Christopher Radko Inc.; Sponsors of Unity Marketing on its annual industry executives' conference on November 8-10, 2000 at the Chicago...

    Hall, Cecily // Happi: Household & Personal Products Industry; Aug2010, Vol. 47 Issue 8, p14 

    The article presents the results of the surveys and studies related to trends in luxury shopping in the U.S. Unity Marketing's Personal Luxury Report 2010 reveals the favorable growth of beauty businesses such as cosmetics and makeups. New York-based The NPD Group states the continued success in...

  • Jewelry Isn't Just for Women Anymore.
    Hall, Cecily // Souvenirs, Gifts, & Novelties; May2005, Vol. 44 Issue 4, p72 

    Discusses a study conducted by Unity Marketing in 2005, which revealed the interest of men on jewelry in the U.S. Remarks from Pam Danziger, president of Unity Marketing, on the jewelry market; Reason behind the interest of men on jewelry; Effect of the emergence of metrosexual male on the...

  • Boom Times For The Home Fragrance Market.
    Hall, Cecily // Souvenirs, Gifts, & Novelties; May2005, Vol. 44 Issue 4, p122 

    Reports on the sales increase of home fragrance products in 2005 according to the results of the Home Fragrance and Candle Report 2005 conducted by Unity Marketing in the U.S. Remarks from Pam Danziger, president of Unity Marketing, on scented candles; Target consumers for home fragrance...

  • Flowers and plants less giftable, survey shows.
    Hall, Cecily // GMPRO - Greenhouse Management & Production; May2007, Vol. 27 Issue 5, p52 

    The article discusses the results of a survey of consumers who went shopping for Christmas gifts in 2006. The survey conducted by Unity Marketing revealed that many shoppers opted for consumable and entertainment gifts rather than flowers and plants. According to Pam Danziger, president of Unity...

  • Lap of luxury.
    Zid, Linda Abu-Shalback // Marketing Management; Sep/Oct2005, Vol. 14 Issue 5, p5 

    This article deals with the study conducted by Unity Marketing among high-end consumers about selecting luxurious items or services. In all three major categories of luxury--for the home, personal luxuries such as fashion, jewelry, cosmetics, and cars, and experiential luxuries such as travel,...

  • Luxury Market Wobbles.
    Benson, Leslie // Global Cosmetic Industry; Apr2008, Vol. 176 Issue 4, p8 

    The article presents a survey on the spending habits of U.S. luxury consumers. According to the report by Unity Marketing, consumer spending attitude is expected to be cautious. However, consumers have not given up on big spending completely. On the other hand, the survey by Unity Marketing...

  • Unity Debuts Consumer Tracking Service.
    Benson, Leslie // Art Business News; Dec2003, Vol. 30 Issue 13, p12 

    Focuses on Unity Marketing which has launched a new Luxury Consumer Tracking Survey. Survey of a group of high-income consumer households for assessing luxury products and services purchased; Goal of the survey to bring new insights about luxury consumers and providing market intelligence for...

    V.S. // WWD: Women's Wear Daily; 2/11/2004, Vol. 187 Issue 29, p18 

    Reports on Unity Marketing's research on affluent consumers' spending on luxury products in the U.S.

    V.S. // Global Cosmetic Industry; Aug2005, Vol. 173 Issue 8, p9 

    Reports on the research from Unity Marketing which found that a majority of affluent consumers are trading down each and every day in most categories in which they shop. Household income of the affluent consumers; Preference of the affluent consumers in buying a less luxurious but more...

  • On the Bright Side.
    Schwartz, Meredith // Gifts & Decorative Accessories; Feb2002, Vol. 103 Issue 2, p60 

    Presents information on the popularity of candles. Projected retail sales of candles for 2001, according to Unity Marketing in Stevens, Pennsylvania; Details of a report from the National Candle Association on the increased sales of the product; Key factors in choosing candles; Two identifiable...

    Printz, Carrie // Furniture/Today; Spring2008 Relish Supplement, Vol. 32, p12 

    The article focuses on the results of the survey conducted by Unity Marketing which cites that the confidence of affluent consumers dropped, so did their spending on luxury goods and services. Since the symbolic market represents about 25 million people or 80% of the core luxury market,...

  • The 'Pop' Factor.
    Wilson, Marianne // Chain Store Age; Apr2006, Vol. 82 Issue 4, p78 

    The article talks about Pam Danziger, president of Unity Marketing in Stevens, Pennsylvania. According to her, shoppers are rejecting the old concept of hunting and gathering shopping in favor of a more involving, interesting, dynamic retail experience. Retailers on the cutting-edge of this...

    Wilson, Marianne // Brandweek; 10/16/2000, Vol. 41 Issue 40, p18 

    Offers a look at the results of a public opinion poll conducted by Unity Marketing on the market for Christmas decorations and collectibles in the United States. Percentage of the market that could be classified as Christmas collectors; Total expenditures for holiday decorations; Factors that...

  • Study Points to Signs of Growth in Art Industry.
    Leibock, Amy // Art Business News; Aug2003, Vol. 30 Issue 8, p6 

    Comments on the increasing demand for retail art. Results of online search; Trend toward art in retail stores; Analysis of survey made by the Unity Marketing.

  • Riche Niche.
    Gerber, Michèle // License!; Jul2004, Vol. 7 Issue 6, p24 

    Presents information on the 2004 luxury report of Unity Marketing on demand for luxury goods in the United States. Preference of consumers for home-related spending and travel; Preservation of the luxury standard of living; Trends of purchasing in the automobile industry.

  • Luxury market picks up steam for 2004.
    Embrey, Alison // Display & Design Ideas; Mar2004, Vol. 16 Issue 3, p6 

    Luxury market has always been an important beneficiary to the retail industry, not only in its contribution to overall sales, but because of its trend-setting ability. Unity Marketing's 2003 year-end luxury consumer survey, which includes consumers with incomes of $100,000 and higher, released...

  • Fashion goes faux.
    Cordova, Elisabeth Butler // Crain's New York Business; 2/11/2008, Vol. 24 Issue 6, p3 

    The article presents information related to the costume jewelry market in the U.S. in 2008. According to data from research firm Unity Marketing, though overall jewelry sales increased by 6% in 2006, to $62.2 billion, costume sales shrank by 8%. It is reported that the latest style,...

  • Getting More for V-Day.
    Danziger, Pam; Ebenkamp, Becky // Brandweek; 2/9/2004, Vol. 45 Issue 6, p19 

    Offers a look at results of the 2003 survey conducted by Unity Marketing on gift giving during Valentine's Day. Average expenditures of consumers celebrating Valentine's Day; Comparison of Valentine's gift giving between men and women; List of popular gift items.

  • Are You (Luxury) Experienced?
    Danziger, Pam; Ebenkamp, Becky // Chain Store Age; Oct2004, Vol. 80 Issue 10, p42 

    Presents the results of a research on luxury experiences, conducted by Stevens, Pennsylvania-based Unity Marketing. Percentage of luxury buyers who get their greatest satisfaction from the experience.

  • Luxe About Fun, Not Showing Off.
    Danziger, Pam; Ebenkamp, Becky // Gifts & Decorative Accessories; Oct2006, Vol. 107 Issue 10, p14 

    The article cites a study by Unity Marketing of Stevens, Pennsylvania which found changes in Americans' attitude towards purchasing luxury goods. The study found that 52 percent of Americans shop for enjoyment and pleasure, while seven percent opt for status and social standing. A table is...

  • Upfront.
    Danziger, Pam; Ebenkamp, Becky // Gifts & Decorative Accessories; Nov98, Vol. 99 Issue 11, p10 

    Presents news briefs on the giftware industry of the United States. Online consumer city guide launched in April 1997 by Microsoft Corp.; Findings of the survey `The Consumer Market for Gifts and Decorative Accessories,' conducted by Unity Marketing and Craig Spitzer Marketing Services.

  • Buying Beauty.
    Hall, Cecily; Aquino, John // WWD: Women's Wear Daily; 8/20/2009, Vol. 198 Issue 38, p18 

    The article focuses on a survey of top beauty and skin care brands conducted by Unity Marketing. Percent of respondents who said they purchased Clinique brand between January-June 2009 is 14.3 percent. 12.2 percents respondent reported buying products of L'occitane. Owned by the Est�e...

  • Stimulus checks may not help luxury market.
    Linville, Jeff // Furniture/Today; 5/26/2008, Vol. 32 Issue 38, p17 

    The article presents information on a survey conducted by Unity Marketing concerning the effect of the 2008 Economic Stimulus Package on luxury spending in the U.S. It reveals that only 11% of affluent consumers surveyed plan to use the rebate splurge on something special. According to Unity...

  • Trend-savvy gift, home accent market shows strong growth.
    Linville, Jeff // Garden Center Magazine; Jun2008, Vol. 14 Issue 6, p8 

    The article discusses growth in the giftware and home accent market. Research by the market research firm Unity Marketing revealed substantial increases in the market from previous years. Pam Danziger, president of Unity Marketing, comments on how gift marketers have followed consumer trends....

  • Flowers and plants less giftable, survey shows.
    Linville, Jeff // Garden Center Magazine; May2007, Vol. 13 Issue 5, p12 

    The article highlights the results of Gift Tracker survey, conducted by consulting firm Unity Marketing. The survey shows that the percentage of shoppers making gift purchases in the fourth quarter of 2006 declined eight points. It also reveals that candles and candle accessories were included...

    DeMasi, Tony // Souvenirs, Gifts, & Novelties; Jun/Jul2006, Vol. 45 Issue 5, p200 

    Suggests that gift, souvenir and novelty retailers should target GenXers in their marketing scheme. Importance of targeting GenXers; Spending trend of GenX generation; View of Pam Danzinger, president of Unity Marketing, on GenXers; Generations that dominated the affluent market include the...

  • a taste for tabletop.
    Graves, Pamela // Home Fashion & Furniture Trends; Apr2006, p34 

    The article presents an update on the tabletop and home dining products market in 2006. Unity Marketing released a report on the buying habits of consumers of tabletop and home dining goods. Interest is high among luxury consumers for kinds and brands of tableware that are attractive yet...

  • Making Shopping More Fun Is Key to Retailing Success.
    Graves, Pamela // Souvenirs, Gifts, & Novelties; Jun/Jul2009, Vol. 48 Issue 5, p225 

    The article discusses the findings of a study on recreational shopping, which claims that retailing success depends on shopping experience. The study, which was conducted by Unity Marketing, shows that people who like to shop tends to shop often and spend more. Pam Danziger of Unity Marketing...

  • New Research Study Answers the Most Pressing Questions about the Future of Luxury Brands after the Recession.
    Graves, Pamela // Souvenirs, Gifts, & Novelties; Jun/Jul2009, Vol. 48 Issue 5, p229 

    The article discusses the findings of a study by Unity Marketing about the impact of the U.S. recession on the luxury market. Noted is the lack of knowledge of the luxury market on how to deal with the recession since it is not usually affected by the problem. The study shows that the financial...

  • Fast Facts.
    Graves, Pamela // License!; Mar2006, Vol. 9 Issue 2, pS7 

    The article presents several economic-related information. China is the second largest exporter of visual arts according to a UNESCO report on global trade of cultural goods accounting for 19 percent of world visual arts exports. The New Product Development Group, Inc. reports that half of all...

    Graves, Pamela // Giftware News; Mar2007, Vol. 32 Issue 3, p16 

    The article reports that consumers' demand for luxury goods and services in the U.S. has declined to its lowest level in 2006 setting the stage for more reserved spending by the nation's affluent consumers in the first quarter of 2007. Thomas Bodenberg, Unity Marketing's economic forecaster,...

  • Greetings and Salutations.
    Graves, Pamela // Convenience Store News; 11/15/2005, Vol. 41 Issue 14, p12 

    This article focuses on a new study of the stationery goods market including greeting cards, social stationery, gift wrap and partyware, conducted by Unity Marketing, according to which the most dynamic change in the market is a generational shift from older consumers to younger. Traditionally,...

  • Take Care of the Customer.
    Graves, Pamela // Value Retail News; May2007, Vol. 25 Issue 4, p10 

    The article presents information on how to build brand loyalty among customers. According to Pam Danziger, president of Unity Marketing, a brand is loyal to the consumer when it connects to the emotional desires of consumers. She adds that the challenge for brand marketers is all about...

  • Buying Patterns.
    Hall, Cecily; Iannaccone, Thomas // WWD: Women's Wear Daily; 4/30/2009, Vol. 197 Issue 91, p12 

    The article refers to a survey conducted by research firm Unity Marketing, regarding the biggest product category winners and losers in the personal luxury market in 2008 based on overall consumer spending growth. According to the survey, the biggest one-year growth in luxury consumers' spending...

  • Personalization Is Emerging Brand Strategy in Luxury Marketing.
    Hall, Cecily; Iannaccone, Thomas // Souvenirs, Gifts, & Novelties; Oct2005, Vol. 44 Issue 7, p130 

    Focuses on personalization concepts introduced by several companies as part of their brand strategies in luxury marketing. Development by Unity Marketing of a customizable line of dinnerware that customer can access through its Web site; Experiential gifting from Signature Days; Personalized...

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