Citations with the tag: TROUT, Jack

Results 51 - 77

  • McD's Light, 'positionistas' differ on multiple messages.
    Crain, Rance // Advertising Age; 6/28/2004, Vol. 75 Issue 26, p20 

    Focuses on the conflict among marketers over the effectivity of brand positioning. Brand imaging tactics preferred by Allen Rosenshine, vice chairman of the Partnership for a Drug Free America, for the anti-drug campaign of the White House Office of National Drug Control Policy; Opinion of...

  • Light gets it right; cultural change requires a multidimensional approach to marketing.
    Popcorn, Faith // Advertising Age; 8/2/2004, Vol. 75 Issue 31, p11 

    Emphasizes the importance of understanding the culture of each customer sector for effective advertising. Fragmentation of the market resulting from social trends; Diversity of the branding environment; Comparison between the advertising philosophies of advertising executives Jack Trout and...

  • Wendy's winged by surging rivals.
    MacArthur, Kate // Advertising Age; 10/25/2004, Vol. 75 Issue 43, p3 

    Reports on the market condition of fast food company Wendy's as of October 2004. Decline in sales of the company; Actions that will be taken by the company to attract customers; Views of Jack Trout, president of marketing consultant Trout & Partners, on the advertising initiatives of the company.

  • Big Brands Big Trouble (Book Review).
    Awe, Susan C. // Library Journal; 8/1/2001, Vol. 126 Issue 13, p126 

    Reviews the book 'Big Brands Big Trouble: Lessons Learned the Hard Way,' by Jack Trout.

  • Who Am I?
    Ball, David // Biz941; Jul2012, p30 

    An interview with Jack Trout, owner of Trout & Partners, is presented. He discusses his concept of positioning. He comments on whether many business owners do not acknowledge what makes their business or product unique. Moreover, he explains how small and medium-sized firms should think...

  • Bottom-Up Marketing (Book).
    Ball, David // Library Journal; 3/15/1989, Vol. 114 Issue 5, p39 

    Reviews the book 'Bottom-Up Marketing,' by Al Ries and Jack Trout.

  • `Refocusing' for next 25 years.
    Sloan, Pat // Advertising Age; 6/13/1994, Vol. 65 Issue 25, p50 

    The article focuses on Greenwich, Connecticut-based consulting firm Trout & Tries is planning to refocus the firm for next 25 years. Marketing strategists Jack Trout and Al Ries are defining the concept called refocusing and will be in the process of coming out with the rules and regulations of...

    SINHA, SUVEEN; Das, Goutam // Business Today; 1/5/2014, Vol. 22 Issue 26, p60 

    The article focuses on the move of Rajiv Bajaj, to use homeopathy and yoga as therapeutic and as marketing strategy. Doctor Sunil Anand says that Bajaj relate things to homeopathy since Bajaj's son had suffered from homeopathy ke side effects. It mentions the influences of Bajaj's strategy such...

  • Refocus on positioning.
    SINHA, SUVEEN; Das, Goutam // Advertising Age; 6/20/1994, Vol. 65 Issue 26, p28 

    Focuses on the interest of consultants Jack Trout and Al Ries to refocus on the repositioning approach in advertising. Information that their ideas have been worthy of serious consideration; Plans of Trout and Ries to come up with rules and regulations for all who need to refocus their products...

  • Differentiate Or Die.
    Trout, Jack; Rivkin, Steve // Business Book Review Library; 2000, Vol. 17 Issue 36, p1 

    The global market, in which everyone competes for everyone else&x2019;s business, everywhere, has resulted in an amazing proliferation of product choices in almost every category imaginable-from food, to cars, to healthcare. Still, many advertisers don&x2019;t understand the need to offer a...

  • Bookshelf.
    Trout, Jack; Rivkin, Steve // Marketing News; 2/20/1981, Vol. 14 Issue 17, p2 

    Recommends several books related to marketing. "101 Marketing Ideas for Community Banks"; "Job Marketing"; "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout.

  • The 22 Immutable Laws of Marketing (Book).
    Keyes, Raymond F. // Journal of the Academy of Marketing Science; Winter96, Vol. 24 Issue 1, p87 

    Reviews the book "The 22 Immutable Laws of Marketing," by Al Reis and Jack Trout.

  • The Battle for Your Mind/Marketing Warfare/Bottom-Up Marketing.
    Scammon, Debra L.; Zinkhan, George M. // Journal of Marketing; Jan1992, Vol. 56 Issue 1, p122 

    The article reviews several books authored by Al Ries and Jack Trout, "Positioning: The Battle for Your Mind," "Marketing Warfare," and "Bottom-Up Marketing."

  • Staying Ahead in the Age of Competition.
    Narayanan, Chitra // Business Today; 8/2/2015, Vol. 24 Issue 15, p82 

    An interview with Jack Trout, Marketing strategist and President of Trout & Partners is presented. When asked about his opinion on business competition, he says that it is part of modern business management and companies have to find innovative ways to deal with it. He believes that it is more...

    MEHDI, SYED ZAFAR // Human Factor; Mar/Apr2013, Vol. 4 Issue 3, p78 

    The article discusses the benefits of brand repositioning to companies. S. Ramesh Kumar author of the book "Marketing and Branding: The Indian Scenario," says brand repositioning is a tool not only for old brands but also for new brands. Jack Trout, co-author of the book "Positioning: The Battle...

  • DIARY: Book review.
    Barratt, Jane // Media: Asia's Media & Marketing Newspaper; 4/18/2003, p24 

    Reviews the book "The 22 Immutable Laws of Marketing in Asia," by Al Ries, Jack Trout and Paul Temporal.

  • What Trout & Ries hath wrought.
    Sloan, Pat // Advertising Age; 6/13/1994, Vol. 65 Issue 25, p51 

    The article reports that marketing strategists Jack Trout and Al Ries adopt market positioning as the touchstone for their industrial advertising agency Ries Cappiello Colwell which had evolved into strategic consultancy Trout & Ries in the United States in 1989. To success in this environment,...

  • Repositioning.
    Trout, Jack; Rivkin, Steve // Repositioning - Business Book Summaries; 8/17/2010, Vol. 1 Issue 1, p1 

    In today�s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market � they have to �reposition� themselves in the mind of the consumer. How quickly and ably can a company recognize and respond to the...

  • In Search of the Obvious.
    Trout, Jack // In Search of the Obvious - Business Book Summaries; 2009, Vol. 1 Issue 1, p1 

    "Simple, easy to understand, evident." The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or creative. Jack Trout's In Search of the...

  • Peter Shaw also recommends �.
    Trout, Jack // Brand Strategy; Nov2006, Issue 207, p34 

    The article reviews several books on brand strategy including "Backroom Boys," by Francis Spufford, "McDonald's Behind the Arches," by John F. Love, and "Marketing Warfare," by Al Ries and Jack Trout.

  • The Fall of Advertising & the Rise of PR/Big Brands, Big Trouble: Lessons Learned the Hard Way (Book).
    Alessandri, Sue Westcott // Journalism & Mass Communication Educator; Winter2004, Vol. 58 Issue 4, p399 

    Reviews two books on advertising, "The Fall of Advertising & the Rise of PR," by Al Ries and Laura Ries and "Brands, Big Trouble: Lessons Learned the Hard Way," by Jack Trout.

  • Diferenciarse o morir. Cómo sobrevivir en un entorno hipercompetitivo de alto riesgo.
    Alessandri, Sue Westcott // MK - Marketing más Ventas; Nov2010, Vol. 24 Issue 262, p78 

    No abstract available.

    Alessandri, Sue Westcott // Advertising Age; 3/2/2009, Vol. 80 Issue 8, p4 

    The article reviews several books, including "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout; "Ogilvy on Advertising," by David Ogilvy; and "The 22 Immutable Laws of Branding," by Al Ries and Laura Ries.

  • Brand power.
    Alessandri, Sue Westcott // CMA Management; Feb2010, Vol. 83 Issue 9, p6 

    The article reviews several books including "Grow From Within," by Robert C. Wolcott and Michael J. Lippitz, "Winning the Loser's Game," by Charles D. Ellis and "Repositioning," by Jack Trout.

  • Expand Your Mind to Expand Your Business.
    Bannerot, Rick // JCK; Nov2007, Vol. 178 Issue 11, p111 

    The article reviews several books related to jewelry industry including "The Art of War," by Sun Tzu, "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout, and "Deluxe: How Luxury Lost Its Luster," by Dana Thomas.

  • The Classics Trump Contemporary Business Books for Insight and Advice.
    Johnston, J. Phillips L. // NACD Directorship; Feb/Mar2011, Vol. 37 Issue 1, p74 

    The article reviews several books including "Attack and Die," by Grady McWhiney and Perry D. Jamieson, "All Quiet On the Western Front," by Erich Maria Remarque and "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout.

  • Books in brief.
    Johnston, J. Phillips L. // Marketing News; 9/11/95, Vol. 29 Issue 19, p14 

    Reviews several books related to marketing. "Strategic Marketing for Educational Institutions," by Philip Koder and Karen F.A. Fox; "The New Positioning: The Battle for Your Mind Escalates," by Jack Trout with Steve Rivkia; "Global Marketing Management," by Warren J. Keegan; "The Edge Resume and...

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