Citations with the tag: TROUT, Jack

Results 51 - 74

  • `Refocusing' for next 25 years.
    Sloan, Pat // Advertising Age; 6/13/1994, Vol. 65 Issue 25, p50 

    The article focuses on Greenwich, Connecticut-based consulting firm Trout & Tries is planning to refocus the firm for next 25 years. Marketing strategists Jack Trout and Al Ries are defining the concept called refocusing and will be in the process of coming out with the rules and regulations of...

  • Mr.Clean: The Multitasker.
    Wong, Elaine // Brandweek; 2/23/2009, Vol. 50 Issue 8, p010 

    The article discusses a television advertising campaign for Proctor & Gamble's "Mr. Clean" household cleaning product. Designed by advertising firm Grey, the ads emphasize the value Mr. Clean offers by claiming it can do the work of three separate cleaning products. However, Jack Trout of Trout...

  • Clarity of focus.
    Wong, Elaine // Smart Business Cleveland; Dec2008, Vol. 20 Issue 5, p16 

    The article discusses the views of Jack Trout, author of the book "In Search of the Obvious: The Antidote for Today's Marketing Mess" on why marketing programs fail. He points out that when recruiting a chief marketing officer, companies are at a loss on what to look for. Marketing and...

  • In Search of the Obvious: The Antidote for Today's Marketing Mess.
    Wong, Elaine // Smart Business Cleveland; Dec2008, Vol. 20 Issue 5, p16 

    The article reviews the book "In Search of the Obvious: The Antidote for Today's Marketing Mess," by Jack Trout.

  • Refocus on positioning.
    Wong, Elaine // Advertising Age; 6/20/1994, Vol. 65 Issue 26, p28 

    Focuses on the interest of consultants Jack Trout and Al Ries to refocus on the repositioning approach in advertising. Information that their ideas have been worthy of serious consideration; Plans of Trout and Ries to come up with rules and regulations for all who need to refocus their products...

  • Sears recruits Trout to redirect worn 'Softer side.'
    Snider, Beth; Cuneo, Alice Z. // Advertising Age; 5/17/1999, Vol. 70 Issue 21, p2 

    The article reports on the recruitment of marketing consultant Jack Trout by Sears, Roebuck & Co. to help create a new advertising campaign in 1999. The action comes after executive vice president of marketing Mark A. Cohen asked Sears' agencies to pitch new ideas on how to evolve the campaign....

  • Big Brands Big Trouble (Book Review).
    Awe, Susan C. // Library Journal; 8/1/2001, Vol. 126 Issue 13, p126 

    Reviews the book 'Big Brands Big Trouble: Lessons Learned the Hard Way,' by Jack Trout.

  • Become marketers, Ries Capiello head urges ad managers.
    Awe, Susan C. // Marketing News; 11/18/77, Vol. 11 Issue 10, p1 

    The article presents the views of Jack Trout, president of the advertising agency Ries Capiello Colwell, on the importance of positioning in marketing. He expressed his views at the seminar of Business/Professional Advertising Association. According to Trout, positioning is a key factor in...

  • Differentiate Or Die.
    Trout, Jack; Rivkin, Steve // Business Book Review Library; 2000, Vol. 17 Issue 36, p1 

    The global market, in which everyone competes for everyone else&x2019;s business, everywhere, has resulted in an amazing proliferation of product choices in almost every category imaginable-from food, to cars, to healthcare. Still, many advertisers don&x2019;t understand the need to offer a...

  • Bookshelf.
    Trout, Jack; Rivkin, Steve // Marketing News; 2/20/1981, Vol. 14 Issue 17, p2 

    Recommends several books related to marketing. "101 Marketing Ideas for Community Banks"; "Job Marketing"; "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout.

  • The 22 Immutable Laws of Marketing (Book).
    Keyes, Raymond F. // Journal of the Academy of Marketing Science; Winter96, Vol. 24 Issue 1, p87 

    Reviews the book "The 22 Immutable Laws of Marketing," by Al Reis and Jack Trout.

  • The Battle for Your Mind/Marketing Warfare/Bottom-Up Marketing.
    Scammon, Debra L.; Zinkhan, George M. // Journal of Marketing; Jan1992, Vol. 56 Issue 1, p122 

    The article reviews several books authored by Al Ries and Jack Trout, "Positioning: The Battle for Your Mind," "Marketing Warfare," and "Bottom-Up Marketing."

  • What Trout & Ries hath wrought.
    Sloan, Pat // Advertising Age; 6/13/1994, Vol. 65 Issue 25, p51 

    The article reports that marketing strategists Jack Trout and Al Ries adopt market positioning as the touchstone for their industrial advertising agency Ries Cappiello Colwell which had evolved into strategic consultancy Trout & Ries in the United States in 1989. To success in this environment,...

  • DIARY: Book review.
    Barratt, Jane // Media: Asia's Media & Marketing Newspaper; 4/18/2003, p24 

    Reviews the book "The 22 Immutable Laws of Marketing in Asia," by Al Ries, Jack Trout and Paul Temporal.

  • Repositioning.
    Trout, Jack; Rivkin, Steve // Repositioning - Business Book Summaries; 8/17/2010, Vol. 1 Issue 1, p1 

    In today�s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market � they have to �reposition� themselves in the mind of the consumer. How quickly and ably can a company recognize and respond to the...

  • In Search of the Obvious.
    Trout, Jack // In Search of the Obvious - Business Book Summaries; 2009, Vol. 1 Issue 1, p1 

    "Simple, easy to understand, evident." The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or creative. Jack Trout's In Search of the...

  • Peter Shaw also recommends �.
    Trout, Jack // Brand Strategy; Nov2006, Issue 207, p34 

    The article reviews several books on brand strategy including "Backroom Boys," by Francis Spufford, "McDonald's Behind the Arches," by John F. Love, and "Marketing Warfare," by Al Ries and Jack Trout.

  • The Fall of Advertising & the Rise of PR/Big Brands, Big Trouble: Lessons Learned the Hard Way (Book).
    Alessandri, Sue Westcott // Journalism & Mass Communication Educator; Winter2004, Vol. 58 Issue 4, p399 

    Reviews two books on advertising, "The Fall of Advertising & the Rise of PR," by Al Ries and Laura Ries and "Brands, Big Trouble: Lessons Learned the Hard Way," by Jack Trout.

  • Diferenciarse o morir. Cómo sobrevivir en un entorno hipercompetitivo de alto riesgo.
    Alessandri, Sue Westcott // MK - Marketing más Ventas; Nov2010, Vol. 24 Issue 262, p78 

    No abstract available.

  • READERS GIVE RIES AND TROUT TOP 'POSITIONING'
    Alessandri, Sue Westcott // Advertising Age; 3/2/2009, Vol. 80 Issue 8, p4 

    The article reviews several books, including "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout; "Ogilvy on Advertising," by David Ogilvy; and "The 22 Immutable Laws of Branding," by Al Ries and Laura Ries.

  • Brand power.
    Alessandri, Sue Westcott // CMA Management; Feb2010, Vol. 83 Issue 9, p6 

    The article reviews several books including "Grow From Within," by Robert C. Wolcott and Michael J. Lippitz, "Winning the Loser's Game," by Charles D. Ellis and "Repositioning," by Jack Trout.

  • Expand Your Mind to Expand Your Business.
    Bannerot, Rick // JCK; Nov2007, Vol. 178 Issue 11, p111 

    The article reviews several books related to jewelry industry including "The Art of War," by Sun Tzu, "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout, and "Deluxe: How Luxury Lost Its Luster," by Dana Thomas.

  • The Classics Trump Contemporary Business Books for Insight and Advice.
    Johnston, J. Phillips L. // NACD Directorship; Feb/Mar2011, Vol. 37 Issue 1, p74 

    The article reviews several books including "Attack and Die," by Grady McWhiney and Perry D. Jamieson, "All Quiet On the Western Front," by Erich Maria Remarque and "Positioning: The Battle for Your Mind," by Al Ries and Jack Trout.

  • Books in brief.
    Johnston, J. Phillips L. // Marketing News; 9/11/95, Vol. 29 Issue 19, p14 

    Reviews several books related to marketing. "Strategic Marketing for Educational Institutions," by Philip Koder and Karen F.A. Fox; "The New Positioning: The Battle for Your Mind Escalates," by Jack Trout with Steve Rivkia; "Global Marketing Management," by Warren J. Keegan; "The Edge Resume and...

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