Citations with the tag: SPIRAL of silence theory (Communication)

Results 1 - 41

  • Announcement and Call for Manuscripts for the Special Edition 40 Years of the Spiral of Silence.
     // International Journal of Public Opinion Research; Summer2011, Vol. 23 Issue 2, p250 

    A call for manuscripts on the theory of spiral of silence is presented.

  • Speaking up and silencing out in face of a changing climate of opinion.
    Shamir, Jacob // Journalism & Mass Communication Quarterly; Autumn97, Vol. 74 Issue 3, p602 

    Presents a study in the the Noelle-Neumann spiral of silence theory's assumptions are tested concerning the overt expression of opinion. Utilization of data from Israel; Provision of a method to investigate the effects of a changing climate of opinion on who speaks and who remains silent;...

  • Political Outspokenness: Factors Working Against the Spiral of Silence.
    Lasorsa, D.L. // Journalism Quarterly; Spring/Summer91, Vol. 68 Issue 1/2, p131 

    Tests the argument that political outspokenness is affected not only by one's perception of the climate of opinion and one's gender, age, education and income but also by one's interest in politics and level of self-efficacy, the obtrusiveness of the issue, extent of media use and by certainty...

  • Mass media and political outspokenness in Hong Kong: Linking the third-person effect and the...
    Willnat, Lars // International Journal of Public Opinion Research; Summer96, Vol. 8 Issue 2, p187 

    This study analyzes the impact of perceptions of the opinions of others on political outspokenness in Hong Kong. Two related theories, the third-person effect and the spiral of silence, are tested in the context of public opinion regarding the Sino-British dispute over Hong Kong's political...

  • THE SPIRAL OF SILENCE AND PUBLIC OPINION ON AFFIRMATIVE ACTION.
    Moy, Patricia; Domke, David; Stamm, Keith // Journalism & Mass Communication Quarterly; Spring2001, Vol. 78 Issue 1, p7 

    Explores the key variables involved in Noelle-Neumann's spiral of silence theory, which states that fear of isolation keeps individuals from expressing opinions. Key components of the spiral of silence; Effects of reference groups on individual values and behavior; Factors associated with the...

  • MEASURES OF ATTITUDE STRENGTH AS PREDICTORS OF WILLINGNESS TO SPEAK TO THE MEDIA.
    Baldassare, Mark; Katz, Cheryl // Journalism & Mass Communication Quarterly; Spring96, Vol. 73 Issue 1, p147 

    Analyzes the effects of attitude strength on willingness to speak out in public, using data from four pre-election surveys. Interest in politics, extreme political views and attention to election as a factors in willingness to express views.

  • ACTUAL AND PERCEIVED U.S. PUBLIC OPINION: THE SPIRAL OF SILENCE DURING THE PERSIAN GULF WAR.
    Eveland Jr., William P.; McLeod, Douglas M.; Signorielli, Nancy // International Journal of Public Opinion Research; Summer95, Vol. 7 Issue 2, p91 

    This study analyzes actual and perceived support for the Persian Gulf War in the United States. Data were collected from 292 residents of New Castle County, Delaware, during the 1991 Gulf War. Results show that support for the war was not the strong consensus reported in mainstream media. In...

  • TWENTY-FIVE YEARS OF THE SPIRAL OF SILENCE: A CONCEPTUAL REVIEW AND EMPIRICAL OUTLOOK.
    Scheufele, Dietram A.; Moy, Patricia // International Journal of Public Opinion Research; Spring2000, Vol. 12 Issue 1, p3 

    Numerous studies have been conducted on the spiral of silence since Noelle-Neumaun (1974) formulated the theory a quarter of a century ago. As a whole, these studies draw upon different conceptualizations, employ inconsistent operationalizations, and give short shrift to important macroscopic...

  • FROM SOCIAL PERCEPTION TO PUBLIC EXPRESSION OF OPINION: A STRUCTURAL EQUATION MODELING APPROACH TO THE SPIRAL OF SILENCE.
    Petric, Gregor; Pinter, Andrej // International Journal of Public Opinion Research; Spring2002, Vol. 14 Issue 1, p37 

    The article presents a test of the spiral of silence theory by means of a structural equation modeling approach. It first proposes an integral formal model, designed to capture interdependencies between the theory's central concepts. The article presents measures and analytical instruments for...

  • INDIVIDUAL-LEVEL PREDICTORS OF PUBLIC OUTSPOKENNESS: A TEST OF THE SPIRAL OF SILENCE THEORY IN SINGAPORE.
    Willnat, Lars; Lee, Waipeng; Detenber, Benjamin H. // International Journal of Public Opinion Research; Winter2002, Vol. 14 Issue 4, p391 

    The article examines the influence of individual-level characteristics on the spiral of silence effect in Singapore. This theory predicts that people who perceive their opinions to be popular or gaining public support will be more likely to express their views than those who believe that their...

  • Inhibiting Speech through Exemplar Distribution: Can We Predict a Spiral of Silence?
    Perry, Stephen D.; Gonzenbach, William J. // Journal of Broadcasting & Electronic Media; Spring2000, Vol. 44 Issue 2, p268 

    Examines the effect of episodic information used by media on the willingness of people to express their opinion in public in the United States. Influence of the use of exemplars in radio, television and print news on the actual public opinion; Details on the theory of the spiral of silence;...

  • PUBLIC OPINION THEORY.
    Perry, Stephen D.; Gonzenbach, William J. // International Journal of Public Opinion Research; Winter89, Vol. 1 Issue 4, p353 

    The article presents an analysis of various articles on public opinion theory published in several periodicals. A study researches academics perceptions of size and attributes at majority and minority groups. Minority group members perceive their own group as being more homogenous than the...

  • Turbulences in the Climate of Opinion: Methodological Applications of the Spiral of Silence Theory.
    Noelle-Neumann, Elisabeth // Public Opinion Quarterly; Summer77, Vol. 41 Issue 2, p143 

    New tools for measuring changes in public opinion can be derived from the theory of the spiral of silence. Measures of individual assessment of the climate of opinion and of confidence about showing one's own opinion document the processes by which the losing side falls increasingly silent and...

  • Diversity in Mass Communication Theory Courses.
    Lasorsa, Dominic L. // Journalism & Mass Communication Educator; Autumn2002, Vol. 57 Issue 3, p244 

    Suggests ways to incorporate diversity-related issues into discussions of mass communication theory in the U.S. Benefits of incorporating diversity-related issues into mass communication theory classes; Role of contemporary mass communication theories to address diversity considerations; Lack...

  • THE CONFORMITY HYPOTHESIS: EMPIRICAL CONSIDERATIONS FOR THE SPIRAL OF SILENCE'S FIRST LINK.
    Gonzenbach, William J. // Journalism Quarterly;  

    Discusses the results of an experiment which tests the spiral of silence's conformity hypothesis by manipulating perceptions of opinion, which are not unanimous, about a controversial, morally loaded issue--George Bush's involvement in the Iran-Contra affair. What the findings offer; More.

  • Public Opinion du Jour: An Examination of the Spiral of Silence.
    Glynn, Carroll J.; McLeod, Jack M. // Public Opinion Quarterly; Winter84, Vol. 48 Issue 4, p731 

    This study investigates the spiral of silence theory using perceived vote outcomes as well as actual vote behaviors. The first major hypothesis--that those who sec their position as gaining support will be more likely to discuss while those who see their position as losing support will be less...

  • TESTING THE SPIRAL OF SILENCE MODEL: THE CASE OF MEXICO.
    Neuwirth, Kurt // International Journal of Public Opinion Research; Summer2000, Vol. 12 Issue 2, p138 

    This article focuses on the testing of a new social theory with respect to the local culture. In addition providing a further point of comparison in spiral of silence research is particularly compelling, since most studies have been conducted in Western Europe or the United States. Mexico, the...

  • MACRO-PUBLIC RELATIONS: CRISIS COMMUNICATION IN THE AGE OF INTERNET.
    Zhongxuan Lin; Yujuan Guo; Yingying Chen // International Journal of Cyber Society & Education; Dec2013, Vol. 6 Issue 2, p123 

    In order to study the crisis communication in the age of Internet, the study takes the battle between two Internet companies, Tencent and Qihoo, as a case study, but focuses more on their huge public audiences, which may be defined as a "macro-public" crowd. The study employs multiple research...

  • TALKING ON 'SUNSHINE IN NORTH KOREA': A TEST OF THE SPIRAL OF SILENCE AS A THEORY OF POWERFUL MASS MEDIA.
    Kim, Sei-Hill; Han, Miejeong; Shanahan, James; Berdayes, Vicente // International Journal of Public Opinion Research; Spring2004, Vol. 16 Issue 1, p39 

    According to the spiral of silence theory, mass media play an important role in generating opinion climates, which in turn influence political outspokenness among the public. Analyzing survey data on a controversial policy issue in South Korea, we explored this role in detail, examining whether...

  • Social Capital and the Spiral of Silence.
    Dalisay, Francis; Hmielowski, Jay D.; Kushin, Matthew James; Yamamoto, Masahiro // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p325 

    This study explores the role of social capital in the spiral of silence process and investigates whether (1) individual-level indicators of social capital are associated with willingness to express opinions, (2) individual-level indicators of social capital are associated with the perception...

  • Testing Fear of Isolation as a Causal Mechanism: Spiral of Silence and Genetically Modified (GM) Foods in South Korea.
    Kim, Sei-Hill // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p306 

    Using the issue of genetically modified foods in South Korea, this study examines the role of fear of isolation in the spiral of silence process. Findings provided support for the conformity hypothesis. As the spiral of silence predicts, there were small but statistically significant...

  • What is this Thing we Call Public Opinion? Reflections on the Spiral of Silence.
    Lang, Kurt; Lang, Gladys Engel // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p368 

    This article evaluates the adequacy of the spiral of silence model as an explanation of how public opinion functions in contemporary society by examining the various ways in which perceptions of the view held by a majority affect a person’s behavior and political strategies. It...

  • The Issue of Timing and Opinion Congruity in Spiral of Silence Research: Why Does Research Suggest Limited Empirical Support for the Theory?
    Bodor, Tamás // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p269 

    This study examines two possible factors that might contribute to the weak empirical standing of the spiral of silence theory: not paying attention to the timing of the test and the inadequate operationalization of the independent variable. It is argued that testing the silence hypothesis per se...

  • The Spiral of Silence and the Internet: Selection of Online Content and the Perception of the Public Opinion Climate in Computer-Mediated Communication Environments.
    Schulz, Anne; Roessler, Patrick // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p346 

    The question of whether the conventional approaches of media effects research still prove valid in online environments has increasingly stimulated the interest of scholars. This article adds to this discussion, exploring whether Noelle-Neumann’s Theory of Public Opinion can explain public...

  • The Spiral of SILENSE in Eastern & Asian Societies.
    Khoshrou, Seyed Mohammad Reza; Sadeghi, Hadi // Advances in Environmental Biology; Aug2013, Vol. 7 Issue 8, p1517 

    Numerous studies have been conducted on the spiral of silence since Noelle-Neumann) formulated the theory a quarter of a century ago. As a whole, these studies draw upon different conceptualizations, employ inconsistent operationalization, and give short shrift to important macroscopic...

  • Keep Talking About It: HIV/AIDS-Related Communication and Prior HIV Testing in Tanzania, Zimbabwe, South Africa, and Thailand.
    Hendriksen, Ellen; Hlubinka, Daniel; Chariyalertsak, Suwat; Chingono, Alfred; Gray, Glenda; Mbwambo, Jessie; Richter, Linda; Kulich, Michal; Coates, Thomas J. // AIDS & Behavior; Dec2009, Vol. 13 Issue 6, p1213 

    Informal, interpersonal communication within a community about HIV and AIDS, or lack of such communication, may influence community members’ uptake of voluntary counseling and testing. Drawing from Noelle-Neumann’s spiral of silence theory, this study examined the association...

  • Testing the Spiral of Silence with the Gallup Secret Ballot - a Resolution to an Enduring Methodological Predicament.
    Bodor, Tamas // Conference Papers -- National Communication Association; 2007, p1 

    The spiral of silence is one of the most extensively researched theories of political communication and public opinion. This study centers on the assertion that the spiral of silence has almost never been tested by incorporating respondents' or research subjects' real opinion expression behavior...

  • In My Humble Opinion: The Spiral of Silence in Computer-Mediated Communication.
    Zuercher, Robert // Conference Papers -- National Communication Association; 2008, p1 

    The purpose of this investigation is to develop a new understanding of the spiral of silence theory as it functions within computer-mediated communication (CMC). CMC is often touted for being an empowering medium as it affords its users anonymity. This finding could have an impact on whether...

  • Reference group influence on opinion expression.
    Oshagan, Hayg // International Journal of Public Opinion Research; Winter96, Vol. 8 Issue 4, p335 

    This study investigates the role of reference groups in individual willingness for personal expression, within the context of the Spiral of Silence theory. Reference group research has found important influences on individual opinion and behavior due to reference group behavior. Individuals...

  • Perceived support for one's opinions and willingness to speak out.
    Glynn, Carroll J.; Hayes, Andrew F.; Shanahan, James // Public Opinion Quarterly; Fall97, Vol. 61 Issue 3, p452 

    We report a meta-analysis of survey studies examining the relationship between people's perceptions of support for their opinions and their willingness to express those opinions. Evidence from the analysis indicates the presence of a very small, but statistically significant, relationship...

  • Chapter 11: "RETURN TO THE POWERFUL MEDIA".
    Pietil�, Veikko // On the Highway of Mass Communication Studies; 2005, p183 

    Chapter 11 of the book "On the Highway of Mass Communication Studies," by Veikko Pietil� is presented. It explores the revival of effects research on mass media in the 1970s, examining its impact on beliefs and knowledge. It highlights three approaches such as agenda-setting, spiral of...

  • Exemplifying a Dispositional Approach to Cross-Cultural Spiral of Silence Research: Fear of Social Isolation and the Inclination to Self-Censor.
    Matthes, Jörg; Hayes, Andrew F.; Rojas, Hernando; Shen, Fei; Min, Seong-Jae; Dylko, Ivan B. // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p287 

    This article tests the cross-cultural generality of one tenet of spiral of silence theory using an individual difference approach. We argue that the spiral of silence phenomenon is, in part, a manifestation of individual differences in stable personality traits that can be measured universally...

  • The Enduring Appeal of an Unwieldy Theory.
    Petersen, Thomas // International Journal of Public Opinion Research; Autumn2012, Vol. 24 Issue 3, p263 

    The article examines the spiral of silence theory first presented by Elisabeth Noelle-Neumann in 1972. Topics discussed include primary criticisms against the theory, Noelle-Neumann's rejection of the claim that the quasi-statistical sense is a rational assessment and a consciously-made one and...

  • Multiple Opinion Climates in Online Forums: Role of Website Source Reference and Within-Forum Opinion Congruency.
    Nekmat, Elmie; Gonzenbach, William J. // Journalism & Mass Communication Quarterly; Winter2013, Vol. 90 Issue 4, p736 

    Through the Spiral of Silence framework, this study examines the online opinion climate effect on individual willingness to post messages in forums, using a 2 × 2 experiment manipulating website source (mainstream news/ideologically homogeneous activist group) and opinion congruency...

  • Commentary.
    Noelle-Neumann, Elisabeth // International Journal of Public Opinion Research; Spring2001, Vol. 13 Issue 1, p59 

    Comments on the theory of silence. Components of the spiral of silence theory; Misunderstandings on public opinion and theory of silence; Differences between public and private behavior. Examines the wrong assumption that observations of one's surroundings and public opinion is a conscious...

  • Willingness to Express one's Opinion in a Realistic Situation as a Function of Perceived Support for That Opinion.
    Hayes, Andrew F.; Shanahan, James; Glynn, Carroll J. // International Journal of Public Opinion Research; Spring2001, Vol. 13 Issue 1, p45 

    We examined how people's willingness to speak their opinions in a real situation varied as a function of perceived support for those opinions. When given a list of six potential topics to discuss with a real group of people, the participants reported a greater willingness to discuss a topic if...

  • CAN INOCULATION WORK AGAINST THE SPIRAL OF SILENCE? A STUDY OF PUBLIC OPINION ON THE FUTURE OF TAIWAN.
    Wei-Kuo Lin; Pfau, Michael // International Journal of Public Opinion Research; Summer2007, Vol. 19 Issue 2, p155 

    This study explores the relationships between inoculation and the spiral of silence theories. Inoculation strategies were employed to mitigate the process of the spiral of silence, especially focusing on resistance to counter-attitudinal attack, attitudinal confidence, willingness to speak out,...

  • REFERENCE GROUPS, OPINION INTENSITY, AND PUBLIC OPINION EXPRESSION.
    Glynn, Carroll F.; Park, Eunkyung // International Journal of Public Opinion Research; Autumn97, Vol. 9 Issue 3, p213 

    Noelle-Neumann's work on the spiral of silence (1974, 1977, 1984) has been one of the most significant theoretical developments in public opinion research of the past quarter-century. The theory is well known among public opinion researchers, and a number of research efforts have been directed...

  • SPIRAL OF MODERATION: OPINION EXPRESSION IN COMPUTER-MEDIATED DISCUSSION.
    McDevitt, Michael; Kiousis, Spiro; Wahl-Jorgensen, Karin // International Journal of Public Opinion Research; Winter2003, Vol. 15 Issue 4, p454 

    The article is mainly concerned with opinion expression in interpersonal mediated communication which refers to any communication between a few individuals that has been interposed by a technological medium. It represents the first experimental test of the spiral of silence theory, proposed by...

  • Research Hewlett Packard through its Value Chain.
    Hongni Zhang // International Journal of Business & Management; Aug2010, Vol. 5 Issue 8, p179 

    The formation of network society multiplies crisis spreading of enterprises, so crisis management in network times has become a significant task for enterprises to discover and study. Herein we claim "The Spiral of Silence" Theory continues to play a role in network spreading, which provides...

  • Enlightenment of "The Spiral of Silence" Theory to Enterprise Crisis Management.
    Wenzhou Zhang // International Journal of Business & Management; Aug2010, Vol. 5 Issue 8, p191 

    The objective of this project is to identify what we real understand the value chain in organization after we completed course of value chain management. In this study, we examine the value chain from one of the well known global organization - Hewlett-Packard by utilizing many available...

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