Citations with the tag: PRIMARY audience
Results 1 - 50
- Best of the blogs from Caterersearch.com.
// Caterer & Hotelkeeper; 1/29/2009, Vol. 198 Issue 4562, p14
A blog on target audience is discussed.
- LETTER: Tailor travel promotions to boost profits.
// Marketing Week (01419285); 5/21/2009, Vol. 32 Issue 21, p15
A letter to the editor is presented, which presents a discussion on the importance of right destination for the target audience.
- CONTENT IS KING.
Paradiso, Michael // B to B; 7/11/2011, Vol. 96 Issue 8, p7
In this article the author reflects upon the importance for businesses to lay stress on brand management to attract target audience.
- target audience.
Paradiso, Michael // ICSC Dictionary of Shopping Center Terms; 2005, p152
A definition of the term "target audience," which pertains to consumers that advertisers want to reach, is presented.
- target consumer.
Paradiso, Michael // ICSC Dictionary of Shopping Center Terms; 2005, p152
A definition of the term "target consumer," which pertains to a specified audience for which an advertising message is designed, is presented.
- Finding the Money Line.
Bilbrough, Phil // AdMedia; Dec/Jan2007, Vol. 21 Issue 11, p13
The article offers guidelines in an agency perspective on the concept to find success through online advertising in New Zealand. According to the author, agencies should request an initial media schedule from internet media agency before beginning any creative development. On the other hand,...
- Insert (your brand) here.
Moore, Patricia // AdMedia; Dec/Jan2007, Vol. 21 Issue 11, p31
The article discusses issues surrounding newspaper-inserted magazines (NIMs) in New Zealand. According to Janetta Mackay, assistant editor at the New Zealand Herald, NIMs provide wider opportunities for advertising, develop the reader's relationship with the newspaper and expand the reading...
- Two-step marketing: are you asking too much of your advertisement?
Ackerman, Jim // Enterprise/Salt Lake City; 11/28/2005, Vol. 35 Issue 22, p9
This article discusses the two-step marketing approach, which is the process of using advertisement to generate leads and prospects into consumers. The success of two-step marketing depends on various factors, such as products and target audience. Having alternative offers in place to downsell...
Ackerman, Jim // Journal of Commerce (15307557); 9/19/2005Supplement, p1
Provides information on the Secure Commerce RoadMap in the U.S. Target audience of the RoadMap; Reasons for reading the RoadMap; Stakeholders who participated in the creation of the RoadMap; Authors of the RoadMap.
- A mature market.
Bainbridge, Jane // Marketing (00253650); 10/20/2010, p32
The article report on the move of whiskey manufacturers to target a younger demographics for its products in Great Britain. It mentions that whisky has always been struggling to penetrate within the younger generation since its taste appeal to older ones. It affirms that manufacturers are faced...
- Target buyers are techies, not greenies.
RANSOM, KEVIN // Automotive News; 10/31/2011 Commemorative Edition, p120
The article discusses how the Chevrolet Volt hybrid electric car is targeting consumers which are early adopters of new technology instead of environmentalists.
- Preparing effective messages.
RANSOM, KEVIN // Building Blocks for Tobacco Control: A Handbook; 1/1/2004, p128
A list of ways to prepare effective messages is presented. The first step is to establish a personality for the message. It is important to make the message fit into the lifestyle and values of the target audience. The benefit of the message must be highlighted to the target audience. It is...
- 'Tech PROs should drop the drivel and stand up to their clients.'.
Lee, Chris // PRWeek (London); 3/7/2008, p12
The author expresses his opinion on the public relations (PR) industry of Great Britain. He believes that it is the responsibility of the PR industry to educate marketing people about their target audience who are the technology buyers and professionals. He says that PR people must train their...
- INSIDER'S VIEW: CANADA.
Zabitsky, Ellen // Campaign (UK); 11/2/2007, Issue 44, p19
The article presents the author's views on targeting customers in Canada. According to the author, Canada has not experimented with new media and has the tendency to fall back on the traditional media including television (TV), print, and out-of-home. The author opines that in order to target...
- U.S. leg stretches.
Jones, Chris // Variety; 2/28/2005, Vol. 398 Issue 2, pA1
Focuses on the developments in the dance musical "Riverdance." Nationalities of the dancers; Change in the target audience; Advantage of a smaller show.
- Insight: Advertising trends - Art and commerce a powerful combination.
Cruz, Eric // Campaign Asia-Pacific; May2012, p14
The article presents information on the trend of using art and commerce in advertising. Patrick Leclercq, the chief strategist at Bates Singapore, believes art and advertising need to spark conversations to be effective, just like pure art should. Advertising is stated to be becoming more of a...
- Cadbury taps trends to fuel renaissance.
Bowery, Joanna // Marketing (00253650); 8/9/2006, p5
The article reports that Cadbury Ltd. will launch a range of chocolate products in Great Britain. Each box of Cadbury Dairy Milk Melts will have wrapped pieces of chocolate with a soft chocolate centre. There are some plans of the company to step in the dark-chocolate market with the launch of a...
- 5 RULES TO WRITE BY.
Schulz, Monte // Writer (Kalmbach Publishing Co.); Jun2012, Vol. 125 Issue 6, p9
The article outlines five rules to follow while writing discussed at the Santa Barbara Writers Conference, including stylistic use of the English language, the importance of setting, and reaching a small, target audience.
- Russia net expands east.
Birchenough, Tom // Variety; 9/10/2007, Vol. 408 Issue 4, p28
The article discusses the expansion of CTC Media, which is based in Russia, into markets like Kazakhstan and Uzbekistan. The economy of Kazakhstan is improving and it has been found that many among the country's younger demographic watch television, so the advertising will be targeted towards...
- frequency analysis.
Birchenough, Tom // Bloomsbury Business Library - Business & Management Dictionary; 2007, p3256
A definition of the term "frequency analysis" is presented. It refers to a technique for comparing the number of opportunities to reach the same target audience in different media.
- Hispanic-Network Upfront Likely to Surge.
Reynolds, Mike; Moss, Linda; Umstead, R. Thomas // Multichannel News; 5/23/2005, Vol. 26 Issue 21, p14
Looks at the efforts of television broadcasting companies targeting Hispanics to convince media buyers that their networks were the vehicles to reach the community. Growth of Spanish-language television industry in 2005; Factors that contribute to the continued migration of advertisers to...
- Getting Engaged.
Ribot, Lexie // AdMedia; Dec/Jan2007, Vol. 21 Issue 11, p29
The article discusses issues about the appropriate placement of target advertisements in the newspaper to effectively reach broader audiences. According to the author, target advertisements should be placed in the section where it closely relates to business, lifestyle or sports. In relation to...
- Street lone & smoke signals.
Hendery, Simon // AdMedia; Dec/Jan2007, Vol. 21 Issue 11, p42
The article discusses the importance of outdoor media to effectively engage the consumer to buy products. According to the author, a video clip of people who tried to steal dope attached in a billboard has generated 50,000 hits on a web site. In relation to that, Angela Walters, marketing...
- Minimize research costs by clarifying needs, goals.
Sheridan, Laura // Crain's Cleveland Business; 10/13/2008, Vol. 29 Issue 41, p21
The article offers suggestions on how to conduct research on a limited budget. Narrowing of focus and understanding what information is required, are being mentioned as the prerequisites to conducting research on a limited budget. It suggests the firms to have a clear articulation of their...
- Get your motor running with targeted audiences.
Alarcon, Camille // B&T Weekly; 8/4/2006, Vol. 56 Issue 2575, p12
The article examines a case study about finding the television (TV) programs mostly viewed by car purchasers using the Audience Development Australia's (ADA) engagement metrics. New car sales in 2006 are expected to total to 970,000 vehicles. ADA founder David Castran says that for car...
- Position Your Organization as a Partner to Your Customers.
Rigsbee, Ed // Nonprofit World Funding Alert; Jul2010, Vol. 16 Issue 7, p10
The article offers information on several questions, which one can consider to attain success in his organization. One question is that which type of target customers one have. Another question is about what are the organization's competetitors. Another question is that one can analyze its...
- Rise to the Occasion: Downsizing Magazines Need Your Expertise.
Castagna, JoAnne // Intercom; Mar2009, Vol. 56 Issue 3, p26
The article discusses the benefits of collaboration between technical writers and their subject matter experts (SMEs) in article writing. Writer-SME collaboration could gain positive exposure and offer new opportunities for the organization. It states some of the strategies on how writers could...
- MUST THE SHOW GO ON?
JACKSON, ANNA-LOUISE // Marketing News; 4/15/2009, Vol. 43 Issue 6, p06
The article discusses the attendance of trade shows during recessions. Due to economic trouble the marketing budgets of many companies are being downsized, consumer behavior is changing, and many previous trade show participants are no longer attending. The International Consumer Electronics...
- Want More Sales?
Aursnes, Ingunn // American Salesman; Sep2008, Vol. 53 Issue 9, p3
The article presents suggestions to build relationship, credibility, and rapport with the marketplace to attract customers. These include defining the target audience, identifying the group with the biggest pain or need, and defining a product, service, or activity to be given away. The author...
- On the spot.
Lance, Stephen // Event; Oct2008, p33
An interview with Stephen Lance, event director of Showman's Show, is presented. Lance says that the credit crunch seems not to have affected the exhibition in 2008 as they have several more with confirmed space than in 2007. He explains that the Showman's Show has a formula and they strive hard...
- There is talk of a new business mag in Tucson.
Hatfield, David // Inside Tucson Business; 12/1/2008, Vol. 18 Issue 26, p13
The article reports that a new business periodical is being launched in Tucson, Arizona. The project to launch the periodical is called BizTucson, and the periodical is titled "Tucson's Business Magazine." It is being launched by Steve Rosenberg, former publisher of the periodical "Tucson...
- BBC commissions interactive soap opera to be aired online.
Hatfield, David // New Media Age; 10/20/2005, p4
The article reports that the British Broadcasting Corp. (BBC) will commission an innovative interactive soap opera called Wannabes, to be broadcast online twice weekly from March 2006. The series will allow the 16-24-year old female target audience to influence the plot by participating in...
- A Futile Tug of War.
Collins, Thomas L. // Direct; May2008, Vol. 20 Issue 5, p56
The author comments on an advertisement launched by Kyocera for its printers, cellphones and mobile routers. He claims that the images featured in the advertisement do not illustrate the message that it aims to relay. He adds that such advertisement failed to reach a target audience. The author...
- A Sophisticated Lady.
DeCarlo, Lauren // WWD: Women's Wear Daily; 2/14/2005, Vol. 189 Issue 33, Special Section p28
Presents information on the status of the junior market category of the clothing industry in the U.S. as of February 2005. Changes in the junior category in 2005; Role of celebrities in the merchandising of clothes; Factors that contribute to the shift of the junior consumers to the young...
- Extension in the Classroom: "Produce an Athlete" Web Site.
Dooley, Dian A.; Zee, Julia M // Journal of Nutrition Education & Behavior; Jul/Aug2005, Vol. 37 Issue 4, p213
The article presents information about the development of a nutrition education Web site. In the spring of 2002, under the supervision of instruction and Extension faculty members, 23 senior nutrition education students researched, developed, and launched the "Produce an Athlete" Web site....
Barraza, Alvaro R.; Castillo-Barraza, Monica // Marketing News; 7/6/1992, Vol. 26 Issue 14, p4
Letters to the editor are written in response to topics discussed in previous issues, including "AIDS Activists Reach Out With 'Safe' Benefit," in the May 25, 1992 issue, and "Some Approaches Better Than Others When Targeting Hispanics," by Jacqueline Sanchez.
- Specialty advertising offers useful merchandise to its target audience, complements other media.
Barraza, Alvaro R.; Castillo-Barraza, Monica // Marketing News; 1/15/74, Vol. 7 Issue 14, p8
The article focuses on the views of Dotty Newhouse, assistant director of public relations, Specialty Advertising Association International, Chicago, on specialty advertising. Specialty advertising uses a free, useful article of merchandise to carry its message to the target audience. Moreover,...
- Creating a Buzz.
Hopkins, Kendra A. // H&HN: Hospitals & Health Networks; Jun2006, Vol. 80 Issue 6, p62
The article focuses on an advertising campaign created by Keller Crescent Co. for Indiana-based Morgan Hospital & Medical Center. The More Advances. More Care advertisements highlighted such services as the emergency department and the Regional Cancer Center. The target audiences are primarily...
- Ad Agency Advice.
Weil, Colette A. // HomeCare Magazine; Jan2012, Vol. 35 Issue 1, p52
The article offers the author's insights on the tips to find a right advertising agency to meet the objective of an advertisement. She says that having a clear idea on what to achieve, target audience and competitive positioning is the first tip. She states that interviewing and evaluating...
- HOW TO Market TO Gen X AND Gen Y.
Bachler, Christopher // Home Business Magazine: The Home-Based Entrepreneur's Magazine; Jul/Aug2008, Vol. 15 Issue 4, p32
The article offers information on how to market business to generation X (Gen X) and generation Y (Gen Y) in the U.S. It compares Gen X or those born between 1965 and 1976 and Gen Y, those born between 1977 and 1994, to previous generations. It highlights the similarities and differences of the...
- Pragmatic Analysis of Fuzziness in Advertising English.
Lei Chen // Asian Culture & History; 2011, Vol. 3 Issue 2, p29
The article tentatively explores the fuzzy expressions in advertising English to realize the ultimate goal of advertising from the perspective of pragmatics. This study is devoted to the pragmatic theories employed by the advertisers in order to make advertisements persuasive, impressive to the...
- Yes, we are gay. And now we're profitable, too.
Ives, Nat // Advertising Age; 8/22/2005, Vol. 76 Issue 34, p4
Offers a look on the decision of "Details" magazine to acknowledge its gay readers in the U.S. Description of the September 2005 issue of the magazine; Impact of the evolution of the magazine on circulation and sales; Difference of the magazine with other publications for gay men.
- Disney, Lifetime Seek Q3 Gains.
Umstead, R. Thomas // Multichannel News; 5/30/2005, Vol. 26 Issue 22, p11
Reports on the programming of cable television networks Disney Channel and Lifetime Television for the summer of 2005. Target audience of the channels; Animated series to be featured on Disney Channel; Percentage decline in household ratings of the networks during the third quarter of 2004.
- Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
Noriega, Jaime; Blair, Edward // Journal of Marketing; Sep2008, Vol. 72 Issue 5, p69
When targeting bilingual consumers, advertisers have a choice to advertise in a bilingual's native language or in the country's dominant language. Within the Hispanic community in the United States, for example, Kellogg has a choice to advertise Frosted Flakes in English or in Spanish. But which...
- Chapter 5: The Persuasion Process: Part I.
Noriega, Jaime; Blair, Edward // Anatomy of Persuasion; 1997, p40
Chapter 5 of the book "Anatomy of Persuasion" is presented. It explores method to enhance persuasion skill. The first thing to create message for persuasion is to establish needs of target audience. A plan of action should be created to satisfy those established needs. The next process is to...
- Chapter 7: The Persuasion Process: Part II.
Noriega, Jaime; Blair, Edward // Anatomy of Persuasion; 1997, p58
Chapter 7 of the book "Anatomy of Persuasion" is presented. It discusses five steps of the persuasion process. The first step of the persuasion process is to find out the needs of target audience. By identifying needs, one should plan the action. Then the proposed plan should be discussed with...
- Chapter 8: Controlling the Persuasion Process.
Noriega, Jaime; Blair, Edward // Anatomy of Persuasion; 1997, p69
Chapter 8 of the book "Anatomy of Persuasion" is presented. The first process of persuasion is to establish someone's needs, proposing a means of filling those needs, explaining benefits of the proposed means and then finally asking for the order. Audience definition, objective of the planner...
- Low Shock value for schlocky media.
Block, Valerie // Crain's New York Business; 7/17/2006, Vol. 22 Issue 29, p9
The article discusses the type of content publishers use to attract younger generation into reading. The second issue of the journal "Shock," reveals corpses of rotting zebra, a putrid human thumb. Magazine publishers are frantically trying to combine print, Web and mobile applications to stay...
- Why Every Wholesaler Needs Publicity.
Peric, T. S. // New Equipment Digest; Feb2005, Vol. 70 Issue 2, p32c
Provides tips obtain free publicity for a firm. Creation of a media list; Importance of knowing the target audience; Use of a magazine's editorial calendar.
- Reaching the Connected Generation.
Gastwirth, David // New England Journal of Higher Education; Fall2007, Vol. 22 Issue 2, p26
The article discusses techniques in recruiting students to enroll in colleges by adapting new technologies. It cites that college access marketing campaigns could deliver finely tailored messages to their target audience at low cost by mixing traditional marketing techniques through media...