Citations with the tag: PEPSICO Inc
Results 1 - 50
- Pepsi pulls out.
Balch, Roger // Asian Business Review; Jun96, p10Reports on Pepsi's announcement of its plan to sell its stake in its Burmese joint venture in response to public pressure to stop it doing business in the military junta-ruled country.
- The region: Burma.
Balch, Roger // Asian Business Review; Mar1997, p13Reports on PepsiCo's severance of business links with Burma.
- Crystal Pepsi sales surge as test markets clear shelves.
Fahey, A. // Advertising Age; 5/18/92, Vol. 63 Issue 20, p3States that although it is too early to call it a sure winner, Crystal Pepsi appears to be off to an unusually strong start about a month into test. Performing above expectations; Brett Goodwin, marketing manager at Pepsi-Cola Bottling Co., Denver; Success attributed to uniqueness and...
- Pizza Hut hungry for data.
Hume, S. // Advertising Age; 6/22/92, Vol. 63 Issue 25, p4Reports that PepsiCo is increasing its involvement in database marketing as its Pizza Hut unit starts gathering names. Test program now running asking consumers to sign up for a Pizza Hut Value Card; Details of the discounts; Intended to identify and reward loyal customers; Must provide basic...
- Pepsi message is Crystal clear.
Hume, S. // Advertising Age; 7/20/92, Vol. 63 Issue 29, p16Gauges the effects of the new commercial for PepsiCo's Crystal Pepsi commercial. Commercial features a group of French businessmen comparing Crystal Pepsi with `their' product--spring water; Tests conducted by Research Systems Corp.; Received an ARS Persuasion level of 8.8 percent; Commercial's...
- KFC squawks as Pizza Hut tries chicken.
Hume, Scott // Advertising Age; 7/27/92, Vol. 63 Issue 30, p1Discusses Pizza Hut's plans to test market whole, cooked chicken despite the dismay of some Kentucky Fried Chicken franchises as they are both PepsiCo units. Pizza Hut chicken program titled `Project Feathers'; Another source of competition from own parent company; Many upset that PepsiCo let...
- Pepsi's total beverage plans brings success.
J.N.F. // Beverage Industry; Jun94, Vol. 85 Issue 6, p36Presents a corporate profile on PepsiCo Incorporated. Sales from 1992 to 1993; Market share; Marketing schemes; Advertising promotions; Investment promotions.
- `The old battles are still raging'.
K.P.K. // Beverage Industry; Oct95, Vol. 86 Issue 10, p17Reports on the product development being made by Pepsi-Cola Co. Innovations to be made in its ready-to-drink segment; Reactions of several beverage industries on the innovations being made by Pepsi; Forecast on the strong performance of the ready-to-drink products; Rivalry between Coke and Pepsi.
- Pepsico Inc., the next generation.
K.P.K. // Beverage Industry; Jul96, Vol. 87 Issue 7, p22Features beverage company, PepsiCo Inc. Appointment of Roger Enrico as chief executive officer; Sales performance; International market investments.
- Enrico battles back.
Steinriede, Kent // Beverage Industry; Dec96, Vol. 87 Issue 12, p13Reports on the plan of Pepsi to go after less developed cola markets such as India, China and Eastern Europe as well as concentrate on Pepsi's stronghold like the United States. Comments from CEO Roger Enrico; Drop in international sales; Reduction of personnel and closure of offices in several...
- PepsiCo to spin off restaurants.
Steinriede, Kent // Beverage Industry; Mar1997, Vol. 88 Issue 3, p8Reports on the plan of PepsiCo to spin off its restaurant division. Company's plan to sell its $3 billion foodservice equipment business; Comments from PepsiCo chairman Roger Enrico; Establishment of two separate and distinct managements and corporate structures.
- Giving choices to a new generation.
Rhodes, C.A. // Black Enterprise; Feb1989, Vol. 19 Issue 7, p184Describes the Pepsi-Cola internship program which provides minorities with practical experience and bridges the gap between the classroom and the real world. Who is eligible; How it operates.
- Pepsi rebounds with `Shaq' TV ads.
J.C. // Broadcasting & Cable; 6/28/93, Vol. 123 Issue 26, p39Reports on Pepsi's `Don't even think about it' tag line of summer ads, featuring Shaquille O'Neal, to preserve brand integrity. Alleged findings of syringes in Pepsi cans; Medter.
- Pepsi-mail.
J.C. // Discount Store News; 3/18/96, Vol. 35 Issue 6, pF4Reports on Pepsi-Cola's going on line on February 29, 1996 with Pepsi World, its new Worldwide Web service. Information offered.
- PepsiCo. coolers to flow into TRU.
J.C. // Drug Store News; 2/12/96, Vol. 18 Issue 3, pFM4Reports on PepsiCo.'s announcement that it will install beverage cooler in Toys `R' Us stores over five years starting 1996.
- Garden design at PepsiCo.
J.C. // Horticulture; Jul86, Vol. 64 Issue 7, p30British garden designer Russell Page's last work is the arrangement of sculpture and plants at the world headquarters of PepsiCo, Inc. in Purchase, NY. INSET: If you go..
- Making small talk.
Caudron, Shari // Industry Week/IW; 05/18/98, Vol. 247 Issue 10, p54Focuses on the art of small talk, referencing to Indra Nooyi, senior vice president of strategic planning for PepsiCo Incorporated. Background information on Nooyi on her move to the United States from Madras India in the late 1970s; Comments from Nooyi; Reference to the book `What Do I Say...
- Pepsi to pay stock to blacks who invested in South African company.
Caudron, Shari // Jet; 05/18/98, Vol. 93 Issue 25, p14Reports on the agreement by PepsiCo Incorporated to pay stock to the black investors, who lost money in New Age Beverages, its bottling company in South Africa, according to the Wall Street Journal. Value of the stock payment made to the black investors; Identification of some of the original...
- Pepsi-Cola tests bottled water.
Caudron, Shari // Marketing News; 1/2/95, Vol. 29 Issue 1, p6Reports on Pepsi-Cola Co.'s test-marketing of its noncarbonated bottled water, Aquafina.
- Pepsi rolls reduced sugar cola.
Caudron, Shari // Nation's Restaurant News; 4/10/95, Vol. 29 Issue 15, p66Reports on Pepsi-Cola Co.'s launching of its Pepsi XL product in Florida.
- Accounting changes, closures hit Pepsico profits.
Martin, Richard // Nation's Restaurant News; 2/19/96, Vol. 30 Issue 8, p4Reports on developments related to the PepsiCo Inc. Unit closures; Changes in the accounting system; Decline in profits.
- PepsiCo adds to restaurant arm.
Kramer, Louise // Nation's Restaurant News; 8/19/96, Vol. 30 Issue 32, p1No abstract available.
- PepsiCo brands unite for Texas Stadium.
Kramer, Louise // Nation's Restaurant News; 9/09/96, Vol. 30 Issue 35, p16Reports that PepsiCo's three big quick servers have teamed up to celebrate the 25th anniversary of Texas Stadium. Promotional items.
- PepsiCo launches Restaurants Express division.
Kramer, Louise // Nation's Restaurant News; 11/11/96, Vol. 30 Issue 44, p2Reports on PepsiCo Inc.'s launching of its PepsiCo Restaurants Express division. Pat Williamson as division head.
- PepsiCo wins $94M judgment vs. Coke bottler.
Kramer, Louise // Nation's Restaurant News; 09/15/97, Vol. 31 Issue 37, p76Reports that the International Court of Arbitration ruled in favor of PepsiCo in the company's claims for damages against Coca-Cola Co.'s bottler in Venezuela.
- Pepsi beats Coke to Moscow Metro.
Alva, Marilyn // Restaurant Business; 4/10/93, Vol. 92 Issue 6, p20Reports on the opening of snack stations from PepsiCo in the Moscow Metro. Joint venture with Carts of Colorado; Failure of Coca-Cola to clinch deal; Initial sale of drinks and snack items on carts.
- Pepsi targets Russia.
Alva, Marilyn // Russian Life; July96, Vol. 39 Issue 7, p21Presents information on the launch of Pepsi's advertising campaign called the `Project Blue,' which is focus on Russia. Aims of the ad campaign; Features of the advertisement.
- Pepsi spices up Lipton line.
Khasru, B.Z. // Westchester County Business Journal; 5/13/96, Vol. 35 Issue 20, p9Reports on Pepsi-Cola Co.'s plans for release three new favors of Lipton iced tea. Marketing strategy; Advertising campaign; Sale of non-carbonated drinks.
- Pepsi tests two unusual drinks.
Khasru, B.Z. // Prepared Foods; Jul95, Vol. 164 Issue 8, p58Reports on the test marketing of two new and different beverages by PepsiCo Inc. Guarana, key ingredient in the beverage named Josta; Smooth Moos Smoothies, a line of lowfat milkshakes.
- Pepsi tampering anniversary.
Khasru, B.Z. // Prepared Foods; Jul95, Vol. 164 Issue 8, p58Reports on the second anniversary of the beginning of the Diet Pepsi-needle tampering scare, which ended about eight days later as a total hoax.
- PepsiCo makes appointments.
Alam, M.S. // Black Enterprise; Jul91, Vol. 21 Issue 12, p14Announces that three African-Americans were recently appointed vice presidents of PepsiCo Inc. and two of its divisions. New responsibilities; Brief career profiles of the three men, Ronald Harrison, Llody Ward and Maurice Cox.
- Pepsi Co. named exclusive beverage vendor for Disney.
Alam, M.S. // Nation's Restaurant News; 04/27/98, Vol. 32 Issue 17, p49Focuses on the selection of Pepsi Cola as the exclusive beverage vendor for the Club Disney, DisneyQuest and ESPN Zone concepts in the United States. Estimates of the agreement; Pepsi beverages served at Disney Regional Entertainment facilities.
- Crystal clear persuasion.
Alam, M.S. // Tufts University Diet & Nutrition Letter; Jan93, Vol. 10 Issue 11, p1Presents the beverage Crystal Pepsi from the makers of Pepsi-Cola. Characteristics and composition of the beverage; `New Age' beverages; Coke's Nordic Mist.
- Ask the experts.
Alam, M.S. // Tufts University Diet & Nutrition Letter; Jan94, Vol. 11 Issue 11, p1/3Comments on the policy of the Pepsi-Cola Company, which has begun putting freshness dates on Diet Pepsi. Shelf life of aspartame; Marketing issues; More.
- New age drinks.
Alam, M.S. // Obesity & Health; Jul/Aug93, Vol. 7 Issue 4, p66Reports on new age drinks like flavored juices and natural sodas becoming popular. Crystal Pepsi; Coke's Tab Clear; Diet Business Bulletin, Winter 1993 as original source.
- Pepsi Granny and Pepsi Gramps: Shooting script for a proposed commercial.
Coleman, A.D. // ETC: A Review of General Semantics; Fall91, Vol. 48 Issue 3, p271Presents a script for a proposed Pepsi-Cola commercial in which the couple from the first Pepsi generation discuss their debuts in 1968, and the events which have led them to the most recent shooting of a commercial in 1999. Characters; Scene; Time.
- Quarterback sneak.
Kanner, B. // New York; 2/5/90, Vol. 23 Issue 5, p20Account of the intense advertising rivalry in the Coke and Pepsi cola war, focusing on their Super Bowl ads in which Quarterback Joe Montana touted Diet Pepsi and tennis queen Chris Evert touted Diet Coke. Advertising strategies; Marketing at Super Bowl; Use of celebrities.
- Pepsi drinks in growth.
Kanner, B. // Hudson Valley Business Journal; 7/10/95 - 7/17/95, Vol. 6 Issue 31, p16Reports on completion of the construction of a Pepsi Cola distribution center in Newburgh, New York by the second quarter of 1996.
- Beeping Pepsi.
Kanner, B. // Hudson Valley Business Journal; 5/27/96, Vol. 7 Issue 2, p40Reports on the campaign of PepsiCo Inc. to promote its Mountain Dew soft drinks by offering teens beepers at a discounted price.
- Summer brings king-size Shaq attack for Pepsi.
Magiera., Marcy // Advertising Age; 5/3/93, Vol. 64 Issue 19, p3Reports on Pepsi Cola Co.'s promotion of its one-liter Big Slam using the services of National Basketball Association (NBA) star Shaquille O'Neal. Individual-serving segment for establishing brand loyalty; Cross-promotion with Reebok International; Promotional offer; Budget; TV spot; Ad's...
- Pepsi has problems that go way beyond Michael.
Magiera, Marcy // Advertising Age; 9/6/93, Vol. 64 Issue 37, p1No abstract available.
- Return of the Pepsi Challenge: It's back...sort of...not exactly.
Dawson, Havis // Beverage World; 9/30/94, Vol. 112 Issue 1550, p3Features the Pepsi Taste Test, a two-month series of Pepsi-versus-Coke sampling programs conducted by the Pepsi-Cola Company. Test areas in Connecticut; Statements from New England Pepsi franchise manager George McGeeney; Pepsi Man promotional stint in Hispanic markets.
- They don't take 'em on like that anymore.
Dawson, Havis // Beverage World; 9/30/94, Vol. 112 Issue 1550, p3Presents a look back at the entry of the Pepsi Challenge into the Memphis market in 1982. Entry of marching band; Encirclement by Coca-Cola truck caravan; Rise of Pepsi hot air balloon.
- Pepsi has Hispanic consumers dreaming of a Feliz Navidad.
Dawson, Havis // Beverage World; 11/30/93, Vol. 112 Issue 1555, p20No abstract available.
- For the record.
Dawson, Havis // Beverage World; 2/28/94, Vol. 113 Issue 1561, p22No abstract available.
- Clearly cola?
McNulty, Karen // Science World; 3/12/93, Vol. 49 Issue 11, p6Offers a look at Pepsi Cola's new Crystal Pepsi. Comments from Carole Pollock, chief flavor chemist at Universal Flavors; Whether it will taste like regular cola with the brown cola color; How taking the color out creates a perception problem; Challenge of keeping the soda clear; Details.
- Enrico adds more fizz to PepsiCo management.
Gleason, Mark // Advertising Age; 3/18/96, Vol. 67 Issue 12, p18No abstract available.
- Will Pepsi and Starbuck coffee mix? Doubtful.
Berko, Malcolm // San Diego Business Journal; 06/23/97, Vol. 18 Issue 25, p37Speculates on what would happen to the PepsiCo company's stocks if the company took over the Starbucks Coffee company (SBUX). Reference to the Quarker Oats company and Gatorade company in their bid to buy the Snapple company; Details on a joint venture between PepsiCo and SBUX, in 1994;...
- Unkosher ads.
Berko, Malcolm // Christianity Today; 10/26/92, Vol. 36 Issue 12, p77No abstract available.
- Pepsi takes another look at the world.
Berko, Malcolm // Beverage World; 10/1/96, Vol. 115 Issue 1625, p14Focuses on Pepsi-Cola chief executive Craig Weatherup's promise for a concerted effort to build its global trade. Reorganization of Pepsi-Cola's South American superbottler; Response from Morgan Stanley analyst Andrew Conway; Cost of restructuring for PepsiCo.
