Citations with the tag: MERCHANDISE licensing

Results 51 - 100

• Out and About.
   // License! Global; Nov2007, Vol. 10 Issue 10, p50 

  Photographs of participants in the Brand Licensing Europe held in London, England in October 2007 are presented.

• Brand Licensing Events Ready For Success in 2011.
  Phillips, Sam // License! Global; Nov/Dec2010, Vol. 13 Issue 9, p23 

  The article offers information on the 2011 edition of the licensing exhibition Brand Licensing Europe to be held on October 18-20, 2011 at the Olympia Grand Hall in Olympia, London, England.

• Nascar shifts into media with TV, print.
  Jensen, Jeff // Advertising Age; 11/11/96, Vol. 67 Issue 46, p59 

  Tells that Nascar is moving into automotive aftermarket licensing. Creation of the Nascar Garage for marketing efforts; Deal with a publisher for a monthly magazine; Names of licensees; Nascar-endorsed product as bearing a logo.

• Jurassic Park, classics dominate licensing show.
  Lettich, Jill // Discount Store News; 7/5/93, Vol. 32 Issue 13, p2 

  Reports on issues discussed in the `Retailing Licensed Products' seminar conducted during the Licensing Show in New York. Licensing of Jurassic Park, The Flintstones, Looney Tunes and Garfield; Open communications; Marketing and promotional plans; Coordinated licensor presentation; Counterfeit...

• Licensing '94 to host seminars.
  Lettich, Jill // Discount Store News; 5/2/94, Vol. 33 Issue 9, p47 

  No abstract available.

• Pamida scores with local licenses.
  Mammarella, James // Discount Store News; 7/18/94, Vol. 33 Issue 14, p3 

  Reports on the licensed sports apparel operations of Pamida retail stores. Benefits of cross-licensing; National sports apparel business; Focus on teams in the immediate area of stores; Popularity of stores in fishing and camping towns; Appeal to local loyalties to sell local licensed merchandise.

• Licensors take optimistic look at the future.
  Hollow, Michele C. // Discount Store News; 7/18/94, Vol. 33 Issue 14, p32 

  Reports on the 14th Annual International Licensing & Merchandising Conference in New York. Feature of licensed characters in housewares products; Large draw of superheroes; Messages conveyed by characters; Marketing of the mascot of the Drug Abuse Resistance Education (D.A.R.E.) in juvenile...

• 15th Annual Licensing Show set for June 20 to 22 in New York.
  Hollow, Michele C. // Discount Store News; 1/16/95, Vol. 34 Issue 2, p59 

  Announces that the 15th Annual International Licensing and Merchandising Conference & Exposition will be held June 20 to 22, 1995.

• Licensing show to host VIP program.
  Hollow, Michele C. // Discount Store News; 5/1/95, Vol. 34 Issue 9, p53 

  No abstract available.

• Licensing show reveals bright future for movie, TV icons.
  Wilensky, Dawn // Discount Store News; 7/3/95, Vol. 34 Issue 13, p3 

  Reports on the outcome of the 15th Annual International Licensing & Merchandising Show held in New York City on June 1995. Success of licensing as a merchandising, marketing and promotional medium for movies and television; Need for interaction between licensees, licensors and retailers.

• Licensed properties: Brands of the '90s?
  Wilensky, Dawn // Discount Store News; 6/17/96, Vol. 35 Issue 12, pA70 

  Presents the highlights of the discussion about the state of the merchandise licensing business at the Industrial Marketing research Association convention in May 1996. Licenses as the brands of the 1990s; Alignment of licensees with strong marketers; Maintaining the integrity of a license;...

• Licensing.
  Wilensky, Dawn // Discount Store News; 4/6/98, Vol. 37 Issue 7, p33 

  Compiles news briefs on licensing in the retail industry in the United States. Online announcement of Target regarding its private label licensed character; Outcome of Kideo Productions' appearance at the Home Shopping Network; Executive appointment at the Walt Disney Company.

• Video games.
  Wilensky, Dawn // Discount Store News; 4/6/98, Vol. 37 Issue 7, p33 

  Details the licensing agreements in the digital video market in the United States. Company partnering with the creators of the video game `Tomb Raider'; Other companies seeking licensing agreements in other product categories.

• Industry news.
  Wilensky, Dawn // Discount Store News; 7/27/98, Vol. 37 Issue 14, p35 

  Announces that Brian Hakan of Brian P. Hakan Associates was reelected president of the International Licensing Merchandisers' Association at the 1998 Licensing Show in New York, New York.

• Licensing thrives in face of looming intergalactic war.
  SCALLY, ROBERT // Discount Store News; 2/8/99, Vol. 38 Issue 3, p32 

  No abstract available.

• New directions.
  McAllister, Liane // Gifts & Decorative Accessories; Jan1997, Vol. 98 Issue 1, p58 

  Part II. Focuses on the factors affecting the growth of licensing in the gift and decorative accessories industry. Growth of artist licensing; Emergence of new home furnishings collections from fashion and apparel designers; Opportunities in the use of museum designs.

• The Heated Preschool Market.
  McAllister, Liane // Gifts & Decorative Accessories; Jan1999, Vol. 100 Issue 1, p115 

  Focuses on the preschool licensing market in the United States. Information on some products in 1998 inspired by children's television shows; Assessment of the licensing rollout between May and December 1998. INSETS: Tried, True, and New;Kiddie Clout.

• What's Wholesaling.
  Schwartz, Meredith // Gifts & Decorative Accessories; Oct2004, Vol. 105 Issue 10, p12 

  Presents information about sales representatives and merchandising agent of various companies in United states.

• Graphic Arts.
  Gerber, Michele // License!; Jun2003 Supplement, pS46 

  Focuses on the licensing of wallpaper and textile designs of the London, England-based Middlesex University Museum of Domestic Design & Architecture (MoDA). Licensing revenue of MoDA; Marketing program of the museum; Key licenses from the U.S.

• NFL's Licensing Gains.
  Johnston, Cavelle // License!; Jul2003, Vol. 6 Issue 6, p18 

  Reports on the National Football League's (NFL) product licensing program in the U.S. NFL licensing since the 1960s; Sales of licensed NFL merchandise; Range of products licensed by the NFL.

• LICENSING SHOW WRAP UP.
  Johnston, Cavelle // License!; Jul2003, Vol. 6 Issue 6, p26 

  Reports on the Licensing 2002 International Show in New York City. Attendance; Trends in product licensing showcased; Exhibitors; Event highlights.

• LIMA'S WINNERS' CIRCLE.
  Cooney, Joyceann // License!; Jul2003, Vol. 6 Issue 6, p46 

  Reports on the 19th LIMA International Excellence Awards for merchandise licensing held in New York City. Attendance; Award categories; List of award recipients.

• RETRO ACTION PROFIT.
  Cooney, Joyceann // License!; Jul2003, Vol. 6 Issue 6, p52 

  Introduces a series of articles on retro cartoon characters for merchandise licensing. Product categories; Retail sales of products based on retro properties.

• HE-MAN.
  Orridge, Jeffrey // License!; Jul2003, Vol. 6 Issue 6, p60 

  Presents information on the licensing of the He-Man cartoon characters. Licenses granted; Product categories; Property origin; Media and promotional plans; Strategies to maintain the staying power of the property in the retail community and consumer public.

• PINK PANTHER.
  Rutherford, Travis // License!; Jul2003, Vol. 6 Issue 6, p64 

  Presents information on the licensing of the Pink Panther carton character. Licenses granted; Product categories; Property origin; Media and promotional plans; Strategies to maintain the staying power of the property in the retail community and consumer public.

• RAINBOW BRITE.
  Sullivan, Bill // License!; Jul2003, Vol. 6 Issue 6, p66 

  Presents information on the licensing of the Rainbow Brite cartoon characters. Licenses granted; Product categories; Property origin; Media and promotional plans; Strategies to maintain the staying power of the property in the retail community and consumer public.

• Wheeler's Woodland.
  Andreoli, Teresa // License!; Jul2003, Vol. 6 Issue 6, p78 

  Reports on the licensing of products based on Susan Wheeler's Holly Pond Hill characters in the U.S. Range of products included in licensing deals.

• Word Up.
  Andreoli, Teresa // License!; Sep2003, Vol. 6 Issue 8, pS22 

  Discusses key issues on how to convince retailers to take on merchandise with licensed slogans and phrases in the U.S. Association with a strategic plan for a product or a program; Tips to promote and secure retailer interest; Implications on the licensing sector. INSET: Tips to Get Your Word Out.

• DIRECTORY.
  Andreoli, Teresa // License!; Dec2005, Vol. 8 Issue 11, p37 

  A directory of merchandise licensing business enterprises is presented.

• LICENSING AGENTS BY CATEGORY.
  Andreoli, Teresa // License!; Dec2005, Vol. 8 Issue 11, p217 

  A directory of merchandise licensing agents listed according to category is presented.

• INTERNATIONAL LICENSING AGENTS.
  Andreoli, Teresa // License!; Dec2005, Vol. 8 Issue 11, p255 

  A directory of international merchandise licensing agents is presented.

• SUPPORT SERVICES.
  Andreoli, Teresa // License!; Dec2005, Vol. 8 Issue 11, p279 

  A directory of support services for merchandise licensing is presented.

• Licensing.
  Light, Elizabeth // NZ Marketing Magazine; May99, Vol. 18 Issue 4, p22 

  Recommends the use of licensing in New Zealand markets. Concept of licensing; Advantages of licensing; Issues that potential licensors need to be aware of.

• License to overkill.
  Gould, Lance // Spy Magazine; Nov/Dec95, Vol. 9 Issue 6, p25 

  Focuses on the trend toward celebrity licensing in the United States. Celebrity licensors' distinct genres of fames; Source of cash for celebrities; Sampling of products which borrowed celebrity names.

• Carmakers win at merchandise name game.
  Heil, Jennifer // Automotive News; 9/6/93, Vol. 67 Issue 5516, p20 

  Reports on automobile manufacturers' contract with other companies to sell trademark merchandise. 1992 retail sales of licensed merchandise based on auto brands; Use of logos by Chrysler Corp.; Chevrolet's licensees; Automakers' search for quality products; Chrysler's licensing with Rand...

• Product licensing poses risk, but retailers are willing to gamble.
  Heil, Jennifer // Drug Store News; 6/9/2003, Vol. 25 Issue 8, p58 

  Discusses the willingness of drugstore chains to venture into product licensing despite its risks. Success of Walgreens' licensing of the rights of the movie 'Land Before Time'; Expansion of product licensing on a piece-by-piece basis.

• Exclusive products set retailers apart in competitive marketplace.
  Chojnacki, Jack // Playthings; Sep93, Vol. 91 Issue 9, p64 

  No abstract available.

• U.S. licensors set their sights on international markets.
  Schulman, Milt // Playthings; Apr94, Vol. 92 Issue 4, Licensing Trends p1 

  No abstract available.

• Licensing '94 heading for a sellout.
  Schulman, Milt // Playthings; Apr94, Vol. 92 Issue 4, Licensing Trends p8 

  No abstract available.

• Retailers gain status as true partners in licensing programs.
  Reysen Jr., Frank // Playthings; Jul94, Vol. 92 Issue 7, p19 

  Reports on the seminar `Retailing Licensed Products' during the Licensing `94 show in New York. Increasing involvement of retailers in merchandise licensing programs; Triangular partnership of licensor, licensee and retailer; Factors for selecting licensed properties; Retailers' attendance at...

• Licensing '94 attracts record number of attendees.
  Reysen Jr., Frank // Playthings; Aug94, Vol. 92 Issue 8, p41 

  Reports on the activities of the 1994 International Licensing and Merchandising Conference and Exposition, which was produced by Expocon Management Associates. Number of attendees; Licensing seminar program; Awards gala; Categories of awards presented; Awardees; Members who were inducted into...

• Licensing keeps soaring.
  Kellachan, Lauren // Playthings; Jun95, Vol. 93 Issue 6, p44 

  No abstract available.

• Expanded Licensing Show ready for Javits.
  Kellachan, Lauren // Playthings; May96, Vol. 94 Issue 5, p44 

  Reports on the 1996 Licensing Show, to be held at the Jacob J. Javits Convention center in New York City. Date of the event; Growth of the show.

• Licensing '96 draws record crowds to Javits Center.
  Kellachan, Lauren // Playthings; Aug96, Vol. 94 Issue 8, p53 

  Highlights the 1996 International Licensing and Merchandising Conference and Exposition held at New York City's Javits Center. Number of attendees and exhibitors; First-time exhibitors; Exhibition of classic brands and characters which show strong promise for 1996; Warner Bros. Consumer...

• Frankly speaking.
  Reysen Jr., Frank // Playthings; Jun98, Vol. 96 Issue 6, p29 

  Editorial. Focuses on the 1998 International Licensing Show which was held in June 1998 at New York's Javits Center. Identification of the prominent name categories which attendees which come from; Background information on the show; Attractions of the Licensing Show; Details of the show.

• Late reports.
  Reysen Jr., Frank // Playthings; Jun98, Vol. 96 Issue 6, p54 

  Presents information on licensing issues relating to the toy industry in the United States for 1998. Details on the Teenage Mutant Ningja Turtle characters visiting the children over the Easter/Passover holiday at the New York City hospital; Reference to Britt Allcroft Company which purchased...

• A work in progress.
  Kellachan, Lauren // Playthings; Jun98, Vol. 96 Issue 6, p62 

  Questions the progress taking place in the toy industry, highlighting the views of various leaders in the licensing industry in the United States. Why old remedies of doing licensing business in the industry no longer works; Information on changed concepts for retailers; How benefitical big...

• Breaking with tradition.
  Van Raalte, Peter // Playthings; Jun98, Vol. 96 Issue 6, p74 

  Focuses on changes taking place in the licensing industry. Why live action films have not expanded to merchandise success; Reason old formulas for merchandising will not work; Information on the licensing program which Scholastic Entertainment is working on.

• Licensing show preview.
  Van Raalte, Peter // Playthings; Jun98, Vol. 96 Issue 6, p76 

  Presents a preview of various toys which will be showcased at the 1998 Licensing Show in the United States. Number of preschool television shows which became available for licencing in North America; Expansion of K and M's American Zoo; Reference to the television progrm `Noddy' to be debuted...

• Winners galore in Playthings survey.
  Van Raalte, Peter // Playthings; Dec98, Vol. 96 Issue 12, p2 

  Discusses the results of `Playthings' magazine's 1998 Best-Seller survey which shows that while they may not be any runaway hits for the year, consumers are purchasing a wide range of licensed and basic toys that cut across many categories. Growth in significance of the specialty market, which...

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