Citations with the tag: MARKETING strategy

Results 1 - 50

• Getting more bang for your marketing buck.
  Dolphies, Mike // New Hampshire Business Review; 7/31/2010, Vol. 32 Issue 16, p27 

  The article offers tips on how to implement effective marketing strategies in New Hampshire including turning suspects into prospects, paying attention to variety of marketing messages that one heard and read, and creating result-oriented marketing messages.

• GENERAL MERCHANDISE: REPORTERS Notebook.
  Dolphies, Mike // Drug Store News; 9/27/2010, Vol. 32 Issue 11, p37 

  The article offers news briefs related to business in the U.S. including, universal inductive charger built with Qi technology introduced by Energizer Battery Co. Inc. telescoping guitar cards launched by American Greetings Corp. and Winning Brands Corp. plan to sell its cleaning products at...

• PRIVATE VIEW.
  Hardy, Simon // DM News; 7/12/2010, p19 

  In this article the author discusses the marketing strategies of several companies in the U.S. including the use of two big-screen trucks by ESPN to air the 2010 U.S. Open golf tournament, the partnership between Watercooler and Fox Soccer Channel to promote awareness for the World Cup, and the...

• Guest Editors' Introduction.
  Gurkov, Igor; Settles, Alexander // International Studies of Management & Organization; Winter2011, Vol. 41 Issue 4, p3 

  An introduction is presented in which the editor discusses various articles within the issue on topics including international marketing technique, Russian firms, Russian personnel systems.

• PRIVATE VIEW.
  Caputo, Steve // DM News; 2/1/2010, p14 

  In this article, the author comments on the marketing strategies made by telecommunication firm Hargray, Direct Marketing Association, and CollegeAmerica in the U.S.

• Fragmentation will be main challenge for the year ahead.
  Caputo, Steve // Marketing Week (01419285); 1/6/2011, Vol. 34 Issue 1, p5 

  The article reports on the importance of balance between the sales and marketing channels as some of the vital factors to succeed in the marketing strategies in Great Britain.

• Look for long-term loyalty.
  Caputo, Steve // Marketing Week (01419285); 1/6/2011, Vol. 34 Issue 1, p9 

  The article focuses on the perception of online readers on the effectiveness of discounting as a promotional strategy in Great Britain.

• Samsonite switches to business customers.
  Caputo, Steve // Marketing Week (01419285); 12/9/2010, Vol. 33 Issue 50, p36 

  The article reports on the initiative of the Great Britain-based luggage brand Samsonite to target business travellers by changing its marketing strategy.

• PRIVATE VIEW.
  Caputo, Steve // DM News; 8/9/2010, p19 

  In this article the author presents his views on several marketing campaigns applied by insurance company Aflac, Motorola, and Subway Restaurants in the U.S.

• SHOWING PROSE.
  Caputo, Steve // NZ Marketing Magazine; Mar/Apr2011, p10 

  The article offers a look at the marketing campaigns launched by several advertising agencies in New Zealand in 2011 including DraftFCB, Doyle Dane Bembach New Zealand (DDB NZ), and Barnes, Catmur & Friends.

• La Residence Hotel.
  Caputo, Steve // CruiseGuide; 10/26/2009, p15 

  The article reports on the new marketing initiative for Hue, the former imperial capital of Vietnam, launched by La Residence Hotel & Spa to enhnce the worldwide appeal of the destination.

• New owners hope to Streamline people to live downtown.
  O'Reilly, Tim // Las Vegas Business Press (10712186); 12/6/2010, Vol. 27 Issue 49, pP12 

  The article reports on the actions taken by ST Residential to attract people to the Streamline Tower in Las Vegas, Nevada including the 2 million U.S. dollar worth of improvements.

• Kohl's has a plan to fix seasonal 'mistakes'.
  Lillo, Andrea // Home Textiles Today; 11/17/2003, Vol. 25 Issue 12, p2 

  Kohl's Corp., has scaled back for the year 2003, and expects inventories to be up in the single digits by year end, after the "mistakes" in bloated seasonal merchandise during the holiday season in 2002. In relation to this, the company will be "100 percent in stock" with core basics and its Get...

• Interactive advertising to develop insight edge.
  Lillo, Andrea // Marketing Week (01419285); 2/4/2010, Vol. 33 Issue 6, p6 

  The article reports on the creation of an insight council by the European Interactive Advertising Association (EIAA) for the purpose of creating strategies towards effective digital marketing.

• Beware the backfiring spoof.
  McWilliams, John // Marketing Week (01419285); 5/20/2010, Vol. 33 Issue 21, p10 

  The article deplores the use of mockery marketing as a cheap attempt by inferior brands to score points against a better rival.

• Focus on the inside job to gain respect.
  Choueke, Mark // Marketing Week (01419285); 10/28/2010, Vol. 33 Issue 44, p3 

  An introduction to the journal is presented in which the editor discusses issues relating to marketers including function and discipline of marketing as a driver of growth, expertise to influence strategy, and brand strategy.

• 'The Times online raises digital bar for advertisers'.
  Oatts, Joanne // Marketing Week (01419285); 10/28/2010, Vol. 33 Issue 44, p8 

  The article reports that digital director Gurtej Sandhu calls the advertisers and agencies to be more innovative in producing digital content to launch its iPad application with innovative marketing advertisement in Great Britain.

• PR can take the lead.
  Loat, Martin // Marketing Week (01419285); 10/28/2010, Vol. 33 Issue 44, p12 

  A letter to the editor is presented in response to the article related to strategic space in digital marketing in the October 7, 2010 issue.

• Paid opt-outs are no better.
  Mishon, Clive // Marketing Week (01419285); 10/28/2010, Vol. 33 Issue 44, p12 

  A letter to the editor is presented in response to the article "Data Strategy " in the October 14, 2010 issue.

• Top Tips.
  Mishon, Clive // Travel Weekly Australia; 1/12/2007, Issue 32, p19 

  The article offers tips on how to become an effective travel agent.

• Overload or Improvement?
  Vogl, A. J. // Conference Board Review; Jan/Feb2007, Vol. 44 Issue 1, p3 

  The article discusses various reports published within the issue including one on the response of consumers to marketing strategies adopted by marketers.

• Playing Perfect Defense.
  Bresiger, Gregory // Traders Magazine; Spring2010 Special Issue, Vol. 23 Issue 308, p4 

  The article presents the author's views concerning the need for the trading industry to impose an efficient marketing plan during tough economic times in the U.S.

• Changing for the season.
  Bresiger, Gregory // Casual Living; Apr2009, Vol. 49 Issue 4, p4 

  An introduction to the journal is presented in which the editor discusses "Casual Living's" annual Merchandising Awards, advice about the power of presentation, and successful sales strategies.

• WHERE THE MONEY GOES.
  Bresiger, Gregory // Bank Investment Consultant; Feb2008, Vol. 16 Issue 2, p11 

  A chart is presented which depicts the prevalence of marketing activities by bank broker-dealers in the U.S. and the next best marketing activity after branch referrals.

• APPEALING TO BUYERS.
  Bresiger, Gregory // National Mortgage News; 10/11/2010, Vol. 35 Issue 3, p17 

  The article offers information on the marketing techniques that are proven to be worth the investment of time and resources to help move real estate owned (REO) away from lenders and servicers.

• Marketers go for show.
  Gomez, Henry // Crain's Cleveland Business; 10/13/2003, Vol. 24 Issue 41, p1 

  The article focuses on the guerilla marketing strategy adopted for the advertising of a botanical garden in Cleveland, Ohio. Guerilla marketing is a back-to-basics, grass-roots approach to advertising. In Cleveland and other large cities nationwide, more corporate clients are asking marketing...

• Cleveland firm scores in high schools sports marketing.
  Hammond, Joel // Crain's Cleveland Business; 8/9/2010, Vol. 31 Issue 31, p15 

  The article offers information on the efforts of Cleveland, Ohio-based Home Team Marketing in promoting their services at high school sports events.

• Hotels hunt for bookings close to home.
  McCormick, Brain // Crain's Chicago Business; 12/9/2002, Vol. 25 Issue 49, p4 

  Focuses on efforts being made by hotels in Chicago, Illinois to draw customers from neighborhood areas due to slow business and approaching holiday season. Increase in focus on local dwellers for overcoming the loss due to tourism slowdown; Decrease in occupancy rates in thy 2002 from those in...

• Online now.
  McCormick, Brain // Entrepreneur; Feb2009, Vol. 37 Issue 2, p8 

  The article discusses various reports published within the issue, including one on the techniques on how to give businesses a marketing makeover and another one on the list of the most expensive U.S. states to run one's business.

• If you wanna have your best year ever, you have to do your best.
  Gitomer, Jeffrey // Business Journal Serving Fresno & the Central San Joaquin Valley; 4/14/2006, Issue 323543, p7 

  The article offers a step-by-step instructions on how to become an effective sales representative.

• On an upbeat note.
  Mortimer, Ruth // Brand Strategy; Sep2008, Issue 225, p3 

  The article introduces the topics discussed within the issue including one on the idea of using entertainment by the National Basketball Association and another one about the idea of developing branded experiences and content in marketing industry.

• Variety show.
  Johansen-Berg, Kate // In-Store Marketing; Aug2002, p25 

  Examines the marketing strategies of department stores in Great Britain. Trend for exclusive boutiques and specialist stores; Modernization through refurbishment or relocation; Increase in consumer knowledge about products.

• EYE ON DESIGN.
  Dodridge, Graham // In-Store Marketing; Aug2002, p42 

  Describes the marketing strategies of London, England-based bookstores. Signage; Shop front with window displays; Location of information desks.

• Thermo Scientific SuperSignal Substrates for Data You'll Want to Show Off!
  Dodridge, Graham // Drug Discovery & Development; Sep2010 Supplement, Vol. 13, p1 

  The article presents information on a special offer of free scientist memory stick by the purchase of SuperSignal Substrates package.

• FIND A WINDOW.
  Hosansky, Tamar // Medical Meetings; Jan/Feb2008, Vol. 35 Issue 1, p4 

  The article discusses various reports published within the issue, including one about George Mejicano's tobacco-cessation program funded by Pfizer with a $12.5 million grant, and another on the marketing strategy of the Memorial Sloan-Kettering Hospital for its continuing medical education program.

• Letters.
  Gerd, Alfred // Marketing News; 12/19/1975, Vol. 9 Issue 12, p2 

  Presents a letter to the editor in response to the article "Do Marketers Ever Learn?," by William E. Matthews, published in the November 21, 1975 issue of the periodical "Marketing News."

• Market Strategies Inc.
  Gerd, Alfred // Marketing News; 6/6/94, Vol. 28 Issue 12, pH28 

  Features Market Strategies Inc., a survey research firm. Financial performance for 1993; Business units; Number of employees; Locations of client service offices; Management.

• FROM THE EDITOR.
  Chakrapani, Chuck // Marketing Research; Spring2011, Vol. 23 Issue 1, p2 

  An introduction is presented in which the editor discusses various reports within the issue on topics including a test of six possible replacement measures in three product categories in product management, the use of net promoter score that is based more on logic, and the use of leading...

• MARKET ORIENTATION IS NOT JUST FOR MARKETERS.
  Stavros, John C. // Journal of Health Care Marketing; Spring96, Vol. 16 Issue 1, p8 

  A letter to the editor is presented in response to the article "Market Orientation and Performance in the Hospital Industry," published in a pervious issue.

• Getting more bang for your marketing buck.
  Dolpies, Mike // New Hampshire Business Review; 2011 Business Services Guide, Vol. 32 Issue 15, p27 

  The article offers tips on how to effectively apply marketing to attract customers and clients.

• WORDS OF ONE SYLLABLE DEPT.
  Dolpies, Mike // New Yorker; 1/12/1981, Vol. 56 Issue 47, p96 

  An excerpt from the article about the McGraw-Hill Research on methodologies and techniques that have helped many companies take better advantage of their marketing opportunities which was published in "Business Week" is presented.

• SCORE offers top 10 secrets for small business success in 2010.
  Dolpies, Mike // Hudson Valley Business Journal; 1/18/2010, Vol. 20 Issue 3, p4 

  The article offers information on the success secrets from experts at SCORE that can help small businesses thrive, which include growing the firm's customer base, surrounding the company with experts and creating experiences that attracts customers.

• InJet's business flying high, despite recession.
  Dolpies, Mike // Hudson Valley Business Journal; 1/18/2010, Vol. 20 Issue 3, p4 

  The article reports that Injet has increased its profit despite the recession due to its no-strings-attached, pay-as-you-go Injet One option that allows travelers to access the firm's network through phonecalls.

• Global Trends.
  Dolpies, Mike // Prepared Foods; Jan2010, Vol. 179 Issue 1, p11 

  The article focuses on product development and trends in the vegetable market particularly with marketing strategies and positioning.

• Blocking Out Twitter.
  Steinert-Threlkeld, Tom // Money Management Executive; 2/28/2011, Vol. 19 Issue 9, p3 

  The article offers tips to use Twitter, a social networks for marketing products among companies.

• Daphne's Greek Caf� to Deliver Healthier Menu, 'Cooler' Eateries.
  Hirsh, Lou // San Diego Business Journal; 12/13/2010, Vol. 31 Issue 50, p7 

  The article reports on the plans of the restaurant chain Daphne's Greek Caf� to redesign its marketing strategy for 2011 in San Diego, California.

• Kroger Launches E-Coupon Center.
  Gallagher, Julie // SN: Supermarket News; 8/9/2010, Vol. 58 Issue 32, p36 

  The article reports that Kroger Co. has unveiled a digital coupon center for offers that can be linked to Kroger Plus Cards.

• Baby Steps.
  Murray, Bill // Electrical Wholesaling; Sep2009, Vol. 90 Issue 9, p2 

  The article discusses various reports published within the issue, focusing on basic motivational philosophies that companies can use to continue to thrive in the increasingly difficult economy.

• Marketing 101: The Monty Method.
  Vickers, Montgomery // Review of Optometry; 8/15/2003, Vol. 140 Issue 8, p23 

  Focuses on the marketing philosophy of optometrists. Comparison with the ophthalmologists in terms of marketing; Inabilities of optometrists; Services to the patients by optometrists.

• MARKETING IS ALL.
  Vickers, Montgomery // Network World; 1/18/2010, Vol. 27 Issue 2, p6 

  No abstract available.

Next 50 Results