Citations with the tag: MARKETING personnel
Results 1 - 50
// Air Conditioning Heating & Refrigeration News; 5/8/95, Vol. 195 Issue 2, p40
Provides the names of the marketing representatives of Halozone Technologies, Dunham-Bush, Permatron Corporation, and other companies.
- Laws of hire learning.
Khermouch, Gerry // Brandweek; 11/13/95, Vol. 36 Issue 43, p20
Focuses on the qualities of present-day marketing personnel based on opinion solicited from marketing opinion leaders. Classic marketing as an obsolete approach to marketing; Shortcomings common among young marketing clients with whom marketing dealers are in contact everyday; Changes that has...
- WHY I MAY BE SICK ON YOU.
Crawford, Al // B&T Magazine; 3/19/2010, Vol. 60 Issue 2712, p12
The author criticizes the new recruits in the world of advertising and marketing in Australia, who, despite of their impressive, sleek and dedicated appearance, fail to see some of the most important aspects of the industry.
- Homestead House centralizes management.
Crawford, Al // Furniture/Today; 8/5/2002, Vol. 26 Issue 47, p4
Reports the centralization in management of Homestead House in the U.S. Promotion of Homestead House president Archie Hall; Selection for vice president Mark Smith of all stores; Resignation of Rick Grill from the Rocky Mountain region.
- France joins Good Cos.
Crawford, Al // Furniture/Today; 8/5/2002, Vol. 26 Issue 47, p4
Reports the appointment of Michael France of Good Cos. as director of sales for the eastern U.S. Peronal profile; Tasks and responsibilities; Capabilities and skills.
- The Trapeze Effect in Career Management.
Aldisert, Lisa // Bank Marketing; Jul/Aug2000, Vol. 32 Issue 8, p77
Explores techniques in the career development of marketing professionals by comparing it with the attributes of a trapeze artist. Factors that influenced the changes in the career of a marketing professional; Guidelines in self-managing a career.
- The New Economy Is Gone, but Not the Old Rules.
Gitomer, Jeffrey // Business News New Jersey; 06/12/2001, Vol. 14 Issue 24, p15
Presents advice to marketing personnel on how to become successful in their profession. Positioning one's self as a person of value; Giving things to customers that are low in cost but high in value; Building of one's reputation; Making decisions on who you want to become; Devotion of one's...
- Tough new marketing realities.
Hardy, Kenneth G. // Business Quarterly; Spring93, Vol. 57 Issue 3, p77
Discusses the need for major changes in the job of marketers due to the imperative for companies to become more efficient to survive. Downsizing trends; Call for marketers to become professional team players; Sharing of traditional marketing functions across departments; Greater involvement of...
- Train your sales staff to succeed.
Chitwood, Roy E. // Orange County Business Journal; 3/10/97, Vol. 20 Issue 10, pA-4
Presents advice for sales and marketing staff. Importance of sales in the business environment; Focus on Total Quality Management (TQM); Why TQM works; Assessment of sales personnel; Greatest asset which any company possesses.
- Call me loyal?
Shaw, Geoff // NZ Marketing Magazine; Jul97, Vol. 16 Issue 6, p64
Provides tips on structuring career path for up-and-coming marketing professionals in New Zealand. Getting the best mix of skills and experience around a marketers post-30 career objective; Loyalty in the viewpoint of the employee and the employer; Importance of relationship marketing for...
- Trans-Tasman Takes.
Shaw, Geoff // NZ Marketing Magazine; Mar2001, Vol. 20 Issue 2, p11
Presents a tabular representation of the salaries of marketing personnel in several industries in New South Wales as of March 2001. Information technology and telecommunications; Professional services; Financial services; Electronic commerce and Internet.
- Who Let The Plug Out?
Shaw, Geoff // NZ Marketing Magazine; Apr2001, Vol. 20 Issue 3, p38
Discusses the status of marketing talents in New Zealand. Why qualified people are leaving for other countries; Difficulties of qualified immigrants to find work in New Zealand despite the shortage of skills; Why people return to New Zealand to live and work.
Kneebone, David // NZ Marketing Magazine; Aug2007, Vol. 26 Issue 7, p8
A letter to the editor is presented in response to the article "Sour Lemons," in the June 2007 issue.
Mason, Mark // Marketing (00253650); 08/17/2000, p58
Focuses on the need for marketing companies to delegate responsibilities to new employees. Introduction of a sense of ownership and the promise of long-term rewards; Exposure of employees to clients.
- Sorry everyone, the truth about marketers is actually pretty dull.
Ritson, Mark // Marketing (00253650); 10/17/2002, p16
Comments on the role of marketer in the society in Great Britain. Negative association of marketers with the public; Public trust on marketers; Discrimination on the role of marketers by the public.
- Power 100.
Ritson, Mark // Marketing (00253650); 5/27/2009, p28
The article lists the top 100 marketing personnel in Great Britain.
- Neglected engine dilutes marketing's power.
Render, Michael // Marketing News; 10/11/93, Vol. 27 Issue 21, p4
Opinion. Comments on the lack of attention given to the people that drive the marketing system in an organization. Dilution of marketing potential; Importance of marketing; Causes of problem; Need for multidimensional skills in marketing people; Role of leadership.
- COOKING on the RIGHT SIDE of the BRAIN.
Lauterbach, Christiane // Atlanta; Aug2000, Vol. 40 Issue 4, p66
Focuses on the marketing strategies adopted by restaurant marketing personnel in Atlanta, Georgia. Importance of creativity in marketing; Background on the emergence of restaurateur creativity; Accounts of several creative marketing projects in restaurants.
- Most wanted professionals in 1Q00.
Koolen, Gerard // Slovak Spectator; 04/10/2000, Vol. 6 Issue 14, p9
Surveys the top professional positions in Slovakia for 2000. Increasing trends in marketing position; Details on top personnel advertisers.
- In the family.
Hunter, Mike // Precision Marketing; 5/9/2003, Vol. 15 Issue 30, p40
Relates some of the author's experiences in his job with a direct marketing agency. Working on a weekend to establish good agency-client relations; Knowledge of an inter-agency affair involving one of his co-workers; Comment on Leo Burnett/D'Arcy's decision to relocate all its staff at D'Arcy's...
- Playing Nice.
Moran, Gwen // Entrepreneur; Nov99, Vol. 27 Issue 11, p166
Offers tips on how to get your sales and marketing teams to work together. Importance of regular team-building; Advantages of streamlining systems; Benefits of checking personality issues. INSET: Understanding the Species.
- But Wait, There's More!
Moran, Gwen // Response; Oct2010, Vol. 19 Issue 1, p54
A photograph of the Second Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award recipients is presented, along with highlights of the event.
- Define Your Personal Brand.
DAHL, SIMA // Marketing News; 5/30/2010, Vol. 44 Issue 7, p05
The article discusses how marketers can define their personal brand, which the author suggests includes their character, competence, and charisma, and offers ways in which marketers can stand out, such as by being outgoing, being succinct, and being an individual.
- Ten Sales Cautions To Live By.
Schiffman, Stephan // American Salesman; Jun2000, Vol. 45 Issue 6, p9
Presents cautions for sales representatives to avoid obstacles in selling. Sales objections; Prospect that shows too much interest; Skipping steps; Prospects that do not ask questions.
- Exams Scheduled for CFMP Designation.
Schiffman, Stephan // ABA Bank Marketing; Mar2003, Vol. 35 Issue 2, p49
Presents an announcement on the examination for the Certified Financial Marketing Professional designation which will be held on March 28 and September 12, 2003.
- Head and Heart Orientation: A Measure Of Marketers' Predisposition For Ethical Conduct.
Kochunny, C. M.; Rogers, Hudson P.; Ogbuehi, Alphonso O. // Journal of Applied Business Research; Winter96/97, Vol. 13 Issue 1, p105
Offers information on a study which examined the penchant marketing professionals have for ethical decision making. Background on similar investigations; Theoretical background; Methodology; Results and discussion.
- The new challenges of B2B.
Hedberg, Asa; Cox, Robyn // Marketing Week (01419285); 12/14/2000, Vol. 23 Issue 46, p32
Focuses on a study by LFI, which suggests the need for marketers to develop more specialist skills and be more open to new technology and business developments in order to help their organizations grow in the twenty-first century. Two main barriers to implementation of business-to-business...
- Unwins searches for top marketer.
Croft, Martin // Marketing Week (01419285); 5/9/2002, Vol. 25 Issue 19, p9
Reports the recruitment of senior marketer for management of marketing by Unwins in Great Britain. Duties and responsibilities of the marketer; Plan of chief executive David Wetz to the company; Business status of the company.
- Creativity is invisible to most marketers, including your competition.
Levinson, Jay Conrad // Enterprise/Salt Lake City; 8/19/2002, Vol. 32 Issue 8, p9
No abstract available.
- Treading the boards on the centre stage.
Lewis, Elen // Brand Strategy; Apr2003, Issue 170, p3
Comments on the role of marketing people. Sufficiency of the interest shown by the marketers on the business; Need for the marketers to acknowledge themselves as the source of understanding about consumers and customers; Necessity of marketing function as the agent of change for the organization.
- Restoring confidence.
Lewis, Elen // Brand Strategy; Apr2003, Issue 170, p31
Presents guidelines to help marketing personnel regain confidence in a time of commercial uncertainty. Establishment of market goals; Association of the push aspects of marketing; Implementation of past and present marketing plans.
- These three work.
Van Zyl, Johan // Finweek; 5/27/2010, p12
The article describes the three groups of marketing personalities which are creative group, quantitative group, and the group that has not studied the field of marketing, but has an excellent feel for people.
- Marketers must increase skill levels.
Wilkes, Roderick E. // Marketing Week (01419285); 1/20/2011, Vol. 34 Issue 2, p13
A letter to the editor is presented in response to an article on the need for marketers to increase their skill levels, which was published in a previous issue.
- BRAND CAMP.
Fishburne, Tom // Marketing Week (01419285); 2/17/2011, Vol. 34 Issue 7, p17
A cartoon is presented about marketing personnel handling a call from a customer.
- EXECUTIVE PRIVILEGE.
Odell, Patricia // Promo; Jul2003, Vol. 16 Issue 8, p38
Presents findings of 'Promo' magazine's wage survey in the U.S. marketing industry. Average income of marketers; Salaries for corporate marketers; Bonuses and incentives; Factors affecting salary levels. INSETS: VOICES FROM THE TRENCHES;Among other survey findings.
- FREEZE FRAME.
Odell, Patricia // Multichannel News; 9/30/2002, Vol. 23 Issue 39, p46
Presents several pictures depicting on various events from the marketing personnels.
- Terri Swartz.
Whitney, Daisy // Electronic Media; 2/25/2002, Vol. 21 Issue 8, p12
Profiles marketing personnel Terri Swartz of Boston, Massachusetts. Personal background; Style in dealing with customers; Views on advertising.
- THE CAREER COUCH.
Hoffmann, Tim; Donnelly, Dara; O'Connor, Cara; Freeman, Gavin // B&T Magazine; 3/14/2008, Vol. 58 Issue 2650, p22
The article presents an answer to a question on what an agency employee must do in working with a senior team who use cocaine in the bathroom when they think nobody is looking.
Hoffmann, Tim; Donnelly, Dara; O'Connor, Cara; Freeman, Gavin // Marketing Event; Feb98, p3
Editorial. Supports British marketing leaders' efforts to prioritize employee training. Calendar of seminars of the Association of Exhibition Organizers (AEO) under its director Trevor Foley; Largest organizer Miller Freeman Inc.'s recognition of training's importance to improve standards for...
- Boy, Oh Boy.
Bernbach, John; Clancy, Kevin J. // Adweek Eastern Edition; 9/25/2000, Vol. 41 Issue 39, p16
Reports that marketers in the United States continue to base critical decisions only on intuition and gut instinct. Focus of marketing on short-term results; Testosterone marketing trend.
- What's In it For Me?
Gerstman, Gregg // Brandweek; 3/25/2002, Vol. 43 Issue 12, p26
Stresses the significance of communicating both features and benefits of a product or service in a marketing campaign. Examples of two marketing ideas for automobiles; Recommendations for marketers.
- Marketer Launches Third Party Shop.
Rasmussen, Eric // Investment Management Weekly; 11/01/99, Vol. 12 Issue 41, p5
Reports on the third-party marketing firm launched by John Conlin, a veteran marketer of firms PNC Asset Management Group and Schneider Capital Management.
- Call for Entries.
Enright, Allison // Marketing News; 6/15/2008, Vol. 42 Issue 11, p04
The article discusses various reports published within the issue including one on developments in marketing research, one by Michael Krauss on qualitative research relating to marketing executives, and one on Liz Nolley, vice president of marketing communications at GfK Custom Research.
- The Etzler file.
Enright, Allison // Smart Business Chicago; Oct2010, Vol. 7 Issue 12, p17
The article profiles businessman Scott Etzler who received a bachelor of science degree in Indiana University.
- Macmillan appoints top marketer following charity merger.
Enright, Allison // Marketing Week (01419285); 3/13/2008, Vol. 31 Issue 11, p6
The article announces that Kate Shanley was appointed top marketer of Macmillan Cancer Support in Great Britain.
- Marketing convention reflects new challenges.
Rose, Marla Matzer // Hollywood Reporter -- International Edition; 6/25/2002, Vol. 374 Issue 2, p4
Reports on the challenges to the promotion and marketing professionals in the U.S. making up the memberships of the 2002 Promax & BDA conference to be held in Los Angeles, California. Pressure to produce better results with often smaller budgets; Effort of driving programming and promote...
- Marketers take a more central role in business.
Jardine, Alexandra // Marketing (00253650); 9/27/2001, p5
Focuses on the role of marketers in business. Changes in time for creativity and budgeting; Percentage rate of marketing function on planning and budgeting; Challenges on the availability of key staff, reaching targets and dealing with skills.
- Testimonial to Ralph Starr Butler.
Borden, Neil H. // Journal of Marketing; Jul1961, Vol. 25 Issue 5, p73
A letter to the editor is presented in response to the "A Pioneer in Marketing" section by James Playsted Wood in the April 1961 issue.
- Marketers focus on finance skills.
Simms, Jane // Marketing (00253650); 6/20/2002, p23
Focuses on the importance of financial accountability for marketers in Great Britain. Response of the marketing organizations to the customer demand on financial accountability; Marketing Metrics offered by the Chartered Institute of Marketing for financial accountability; Design of tailor-made...
- Coordinating the initiative.
Simms, Jane // New Jersey Jewish News; 12/8/2011, Vol. 65 Issue 49, p14
The article announces that Rebecca Hindin has been appointed marketing coordinator for MetroWest Day School Initiative in West Orange, New Jersey.