Citations with the tag: INTERNET advertising
Results 1 - 50
- An ad-funded online model does exist. It's over at the Mail.
Darby, Ian // Campaign (UK); 7/23/2010, Issue 29, p16
In this article the author comments on the online advertisement of MailOnline in Great Britain.
- HOT SLOT IN KNOT.
Schneider, Michael // Daily Variety; 8/30/2001, Vol. 272 Issue 64, p1
No abstract available.
- bulletin board.
Maddox, Kate; Riedman, Pat; Carmichael, Matt // Advertising Age; 07/13/98, Vol. 69 Issue 28, p31
Offers advertising news briefs on Internet advertising posted in the Interactive section of `Advertising Age' for July 13, 1998. A study by NetRatings and Andersen Consulting on Web site audiences; The cost of Netscape's advertising campaign; Adauction.com introducing a new service called...
- How to buy ad banners: A step-by-step guide.
Zbar, Jeffrey D. // Advertising Age; 5/27/96 Supplement Internet, Vol. 67, pM1
Discusses the use of ad banners as an effective way to advertise a World Wide Web site. Detail of steps; Determining target audience; Market studies; Creation of custom banners; Negotiating cost; How signing on with a Web advertising network is less time-consuming; Importance of measuring...
- IAB members pledge support for banner guides.
Williamson, Debra Aho // Advertising Age; 12/16/96, Vol. 67 Issue 51, p34
Looks at how Web publishers will need to reconfigure their sites to new industry advertising banner guidelines in 1997. The recommendations of the Coalition for Advertising Supported Information & Entertainment and the Internet Advertising Bureau (IAB) to use eight standard banner sizes; The...
- Web sites, advertisers need to work together.
Glassberg, Richy // Advertising Age; 10/13/97, Vol. 68 Issue 41, p41
Focuses on how advertisers need to review their overall approach to World Wide Web spending. How there is no universal consensus that Web advertising is really driving sales; The ability to track user traffic on the Web; How advertisers should change their Web advertising strategies.
- The Web is not just about branding.
Sandom, J.G. // Advertising Age; 03/30/98, Vol. 69 Issue 13, p42
No abstract available.
- bulletin board.
Maddox, Kate // Advertising Age; 04/27/98, Vol. 69 Issue 17, p55
Presents brief news items related to the Internet advertising industry as of April 27, 1998. IBM Corp.'s signing an estimated $1 million Web advertising contract with International Data Group; Wired Digital's Webmonkey debuting a new content section for electronic business.
- CMP conference explores online branding.
Maddox, Kate // Advertising Age; 05/04/98, Vol. 69 Issue 18, p42
Reports on how research released in late April 1998, indicates how views on Internet advertising are diverse. Questions as to how agencies can market products effectively via the Internet; How Web advertising is seen as more credible than television or radio advertising.
- bulletin board.
Maddox, Kate // Advertising Age; 05/04/98, Vol. 69 Issue 18, p46
Presents brief articles relating to Internet advertising. Announcement from iVillage that as of May 4, 1998 it raised $32.5 million in financing money which will go towards advertising; The unveiling of Forbes Inc.'s advertising buyers site.
- Internet finally breaks through sluggish Italy.
Barone, Amy B. // Advertising Age International; 06/08/98, p26
Looks at the boom in the Internet advertising industry of Italy. Revenue forecast for 1998 and 2000; Description of the Mr. Net promotion; Data on Internet users.
- So you want to put a web page on the Internet?
Wojciechowski, Tawnya R. // Orange County Business Journal; 03/24/97, Vol. 20 Issue 12, p12
Looks at some problems associated with the advertising of businesses through the World Wide Web, and how such problems could be avoided. Information on the web page; Conducting of a trademark and an Internet domain name search; Pre-screening of names and copyright clearances.
- Soul-less neighborhoods.
Miller, Bruce // Editor & Publisher; 03/28/98 Supplement, Vol. 131 Issue 13, p32
Tackles the growing inclinations among cyber communities to exploit the Web site for promoting products. Importance of human interaction over interactive technology; Misguided product hype among publishers.
- Rush slowly toward Web standards for advertising.
Miller, Bruce // Folio: The Magazine for Magazine Management; 04/01/97 25th Anniversary Special, Vol. 26 Issue 5, p9
Discusses the need of standards for Internet advertising. Support to an open process allowing market forces to shape; Tool in facilitating commerce without limiting creativity.
- Web ads: Be creative but careful.
D.D. // Folio: The Magazine for Magazine Management; 12/01/97, Vol. 26 Issue 17, p59
Contends that creative is needed for advertisements on the the Internet. Actions that must be avoided in advertising; Forms of Internet advertising; Points relating to each form.
- Untangling the web woven by Europe's cyber-states.
Simpson, Gordon // Marketing Week (01419285); 01/15/98, Vol. 20 Issue 40, p34
Focuses on internet advertising in Europe. Value of the industry in Europe; Problems facing the industry; Expectations for the industry.
- Online advertising.
Kinsman, Matthew // Catalog Age; Sep97, Vol. 14 Issue 9, p70
Discusses the basics of online advertising. Average life span of Internet advertisement; Impact of direct link prompts on response rates; Development of commercial sponsorships and content-oriented promotion with advertisers; Advertising costs.
- ONLINE ADS ARE WORSE FOR ENGAGEMENT.
Kinsman, Matthew // B&T Magazine; 5/28/2010, Vol. 60 Issue 2717, p7
The article discusses a study conducted by digital-advertising firm Eyeblaster which reveals that online advertisements in Australia and New Zealand are worst when it comes to dwell time and dwell rate.
- CONSUMERS GIVEN OPTION TO STOP OBA.
Kinsman, Matthew // B&T Magazine; 4/1/2011, Vol. 61 Issue 2738, p6
This article reports on the release of a set of guidelines in Australia giving consumers the option to stop receiving online behavioral advertising (OBA).
- Toyota drive to lure young learners.
Kinsman, Matthew // Precision Marketing; 3/21/2003, Vol. 15 Issue 23, p9
Reports that Toyota Motor Sales is developing its database by introducing an online entertainment campaign to target the youth before they get a driving license in Vancouver, British Columbia.
- Who's buying.
Kinsman, Matthew // Marketing Tools; Sep97, Vol. 4 Issue 8, p14
Lists the ten leading advertisers in the United States with Web site online advertising buys, as of September 1997. Includes General Motors; Procter & Gamble; Walt Disney; PepsiCo.
- Cyber stores clear profit.
Ghering, Mike // Grand Rapids Business Journal; 10/21/96, Vol. 14 Issue 43, p1
Focuses on the introduction of profit potentials of Internet advertising in Grand Rapids, Michigan in a meeting sponsored by the local GrandNet organization. Enumeration of the medium's advantage as a marketing tool according to speaker Jim McQueen; Examples of small companies which experienced...
- Home page dash with a little cash.
Beauprez, Jennifer // Crain's Cleveland Business; 10/20/97, Vol. 18 Issue 42, p24
Features the web site of The Watermark Restaurant which can be used by small business owners on a budget. Description of the site; Information on the cost of developing a site; Views of Watermark assistant general manager, John Unger.
- Internet adds new dimension to corporate marketing.
Kohout, Cheryl // Inside Tucson Business; 02/17/97, Vol. 6 Issue 47, p11b
Focuses on the Internet as advertising tool for business enterprises. Reason for launching Internet sites; Role of business banners; Cost of banner advertising; Use of Website as storefront.
- How to put online marketing to work for your business.
Amabile, Kelly // Hudson Valley Business Journal; 11/25/96, Vol. 7 Issue 15, p19
Focuses on the advantages and disadvantages of using online marketing. Difficulty of establishing credibility; Using research to target audience; Posting company information on a business Web site; Making a site easy to locate on the Web.
- Marketers toy with new ways to keep eyes on site.
Blankenhorn, Dana // Advertising Age's Business Marketing; Feb98, Vol. 83 Issue 2, p17
Looks at the introduction of techniques and methods by Internet marketers and advertisers of keeping viewers interested in the Internet. Risks involved in the introduction of Internet techniques; Use of pop-up displays by Netscape Communications Corporation.
- SIIA makes debuts on Web.
Blankenhorn, Dana // National Underwriter / Property & Casualty Risk & Benefits Manag; 06/16/97, Vol. 101 Issue 24, p17
Reports on how Internet users can receive information on various issues concerning the Self-Insurance Institute of America (SIIA). Web site address given; Reasons for this site; Two special features for SIIA members; Other features on the Web site.
- Cable Execs to Industry: Embrace Interactive.
Farrell, Mike // Broadcasting & Cable; 3/1/2010, Vol. 140 Issue 9, p12
The article reports on the importance of interactive advertising technology for the procedures of applied by cable operators in the U.S.
- Why buy online ads? Top 10 pitches.
Deyoung, Bruce // Editor & Publisher; 2/17/96, Vol. 129 Issue 7, p37 I
Lists the top ten pitches used by newspapers to sell online advertisements or sponsorships to traditional advertisers.
- Virtual advertising.
Fitzgerald, Mark // Editor & Publisher; 3/2/96, Vol. 129 Issue 9, p30
Reports on the growth of advertising on the Internet. Amount spent by companies in Internet advertising; Features of the Knight-Ridder Web papers; Comments from Chris Jannewein, director/new media of the Knight-Ridder.
- AdLab expands Web tracking.
Fitzgerald, Mark // Editor & Publisher; 8/10/96, Vol. 129 Issue 32, p30
Reports on the expansion of the reach of Competitive Media Reporting's Internet advertising tracking service, Adlab, to include web sites of broadcast and cable networks.
- A buyer cuts loose in the world of dotcom 'freebies'
Brooks, Andrew Scott // Christian Science Monitor; 3/6/2000, Vol. 92 Issue 71, p19
Offers advice to Internet users on which web sites offer the best free products and coupons.
- Regulators warn about biz-ops.
Brooks, Andrew Scott // Franchise Times; Jun97, Vol. 3 Issue 6, p4
Offers advice to consumers regarding advertisements touting business opportunities through the Internet in the United States. Importance of securing information from state securities agencies before investing money.
- Ads that work.
Kervin, Anne // Colorado Business Magazine; Oct97, Vol. 24 Issue 10, p35
Presents strategies on how to have successful Internet advertisement (ads). How Internet ads works; Forms of Internet ads; Things to consider when sending electronic messages to customers.
- New ammo for click-rate debate.
Williamson, Debra Aho // Advertising Age; 08/19/96, Vol. 67 Issue 34, p24
Looks at research from DoubleClick Network, a New York-based network of Web sites that take advertising. Highest average click-through rate on banners; The average click-through rate; How Doubleclick's study has measurability and accountability.
- Web ad revenues: Small but growing.
Williamson, Debra Aho // Seybold Report on Internet Publishing; Sep96, Vol. 1 Issue 1, p33
Cites a study by AdSpend which shows the amount companies spent on world Wide Web advertising in the first quarter of 1996. Estimated ad spendings on the Web by the year 2000; Bulk of spending as going into a few high-profile sites.
- Charging per inquiry: A new metric for online advertising.
Kingsley, Lawrence // Seybold Report on Internet Publishing; May98, Vol. 2 Issue 9, p3
Presents information on charging for Internet advertising. Estimated cost of Internet advertising during 1997; Findings of the Internet Advertising Bureau (IAB); Advantages of online advertising; Issues of concern with online advertising.
- Internet commercialization vs. privacy.
Kennedy, Shirley Duglin // Information Today; Oct96, Vol. 13 Issue 9, p46
Focuses on the commercialization of the Internet, and the issue of privacy, or lack thereof, on this computer network. Advantages of Internet-based commerce; World Wide Web as an excellent source of hardware and software technical support; Negative aspects of Internet commercialization.
- The SCOR on using the Internet to sell a stock.
Mulvihill, Hank N. // Inter@ctive Week; 09/30/96, Vol. 3 Issue 19, p32
Reports that as many as 50 companies may be readying their electronic offerings according to the Direct Stock Market and SCOR-NET. Reports that effective June 26, 1996 the Securities and Exchange Commission issued a letter allowing Real Goods Trading Corporation; Information on Form U7; Effects...
- Top Web advertisers.
Mulvihill, Hank N. // Inter@ctive Week; 10/28/96, Vol. 3 Issue 23, p82
Presents a chart on the top Web advertisers as of September 1996.
- IAB ad counting efforts near completion.
Whitestone, Randy // Inter@ctive Week; 11/4/96, Vol. 3 Issue 24, p68
Reports that the Internet Advertising Bureau is nearing the completion of its effort to statistically prove the profitability of Web advertising. Industrywide Web advertising revenues broken down into 23 to 25 advertiser industry groups; Background information on the organization; Comments from...
- Interstitials are your friends--really.
Taylor, Catherine P. // Inter@ctive Week; 03/17/97, Vol. 4 Issue 8, p29
Comments on the increasing presence of Internet advertisements in the United States. Questions on the necessity of such advertisements to the growth of the medium; Comparison of the commercials' effectiveness in reaching audiences with commercials on television.
- Interstitial ads make an appearance.
Taylor, Catherine P. // Inter@ctive Week; 05/19/97, Vol. 4 Issue 16, p29
Talks about `interstitial' advertisements on the World Wide Web. Insertion of marketing message into the flow of data; First advertisement from Eastman Kodak Co.; Comments from Internet users.
- TalkCity adds time-based commercials.
Guglielmo, Connie // Inter@ctive Week; 08/18/97, Vol. 4 Issue 28, p10
Reports that TalkCity, a chat network created by LiveWorld Productions Incorporated wants to introduce one-, two- and four-minute Internet commercials, instead of the 15-second banner advertisement.
- Web ad space outgrows CPM model.
Haar, Steven Vonder // Inter@ctive Week; 11/03/97, Vol. 4 Issue 38, p46
Focuses on Web site advertising. Increase on the spending of banner ads, the colorful marketing messages stripped along the top of most Web sites; Comparison of the money generated by banner ads in 1996-1997; Comments from John Nardone, director of media and research services at the Modem...
- Like it or not, advertising will pay for advances on the World Wide Web.
Metcalfe, Bob // InfoWorld; 8/12/96, Vol. 18 Issue 33, p48
Asserts that advertising will be a major source of the funds needed to pay for the Internet clients, transport, servers and content. Value of Web advertising being sold in 1996; State of the art in Web advertising; Problems with banner advertising; Concern on collecting information about the...
Williamson, Debra Aho // Advertising Age; 9/4/95, Vol. 66 Issue 35, p15
Presents Interactive Media & Marketing's September 1995 review of the latest online marketing efforts. Information about the online advertising efforts of Snapple Beverage Co., Fox Network and Hearst HomeArts; Details.
- There's gold in them banners!
Mand, Adrienne // Brandweek; 04/27/98, Vol. 39 Issue 17, p38
Discusses the trend in online advertising of making banner advertisements more interactive. Study revealing increased click-through rates associated when an interactive element is added to a banner; Emphasis on interactive animation and streaming video.
Mand, Adrienne // Adweek New England Edition; 10/06/97, Vol. 34 Issue 40, p54
Presents news updates concerning Internet advertising for the week ending October 6, 1997. Firms that have joined Digital Marketing Services to conduct online surveys of America Online subscribers; Partnership between Yoyodyne Entertainment and American Express to create EXSpree online shopping...
Mand, Adrienne // Adweek New England Edition; 10/06/97, Vol. 34 Issue 40, p56
Presents news updates concerning Internet advertising for the week ending October 6, 1997. Launching of American Isuzu Motors and Mazda Motor of America's Web sites; Call of the IQ News section of the periodical `Adweek' to interactive agencies for its annual guide.