Citations with the tag: HONDA UK (Company)
Results 1 - 50
- W&K unveils first work in Honda's rebranding.
White, Jeremy // Campaign (UK); 4/5/2002, Issue 13, p10Reports the rebranding campaign of Honda UK. Launch of the Jazz automobile; Cost of the campaign; Description of the advertisements developed by Wieden & Kennedy London.
- BROOKES BACK IN BRITAIN.
White, Jeremy // Australian Motorcycle News; 12/9/2009, Vol. 59 Issue 12, p213The article reports that motorcycle racer Josh Brookes has confirmed his intentions to head back to England in 2010 to contest his second British Superbike Championship, and to continue his long-standing association with Honda UK.
- Honda revamps contact strategy.
Mutel, Glen // Precision Marketing; 4/19/2002, Vol. 14 Issue 29, p1Reports on the overhaul of customer contact operations of Honda UK across its range of products. Function of an enhanced customer relationship management to the company; Appointment of Hicklin Slade at Honda Motor Company.
- Yell and Honda UK launch carbon payroll giving schemes.
Mutel, Glen // Corporate Adviser; Jul2010, p11The article offers information on the carbon payroll giving schemes launched by Yell Ltd. and Honda UK which enables employees to give donations through salary deductions for planting native trees in Great Britain to offset carbon emissions.
- SMG nets Honda's �150m European media.
Mutel, Glen // Campaign (UK); 2/19/2010, Issue 7, p5The article reports that Honda UK has appointed Starcom MediaVest Group to handle its consolidated 150-million-euro media planning and buying business across Europe.
- Spy cycle.
Mutel, Glen // PRWeek (London); 10/19/2012, p6The article reports on the appointment by Honda UK of Kazoo to activate its partnership with the James Bond film "Skyfall," which will be screened in British cinemas starting October 26, 2012.
- Honda rethinks online strategy due to rapid broadband take-up.
Jones, Gareth // New Media Age; 4/7/2005, p5This article reports on the plans of Honda UK to overhaul its online advertising strategy in late 2005 as it positions itself to take advantage of rapidly increasing broadband take-up. The Japanese car manufacturer--which has had a strong presence in the interactive television (iTV) advertising...
- Honda blocks airing of WCRS's spoof 'cog' ad.
Sweney, Mark // Campaign (UK); 6/13/2003, Issue 24, p4No abstract available.
- In brief.
Sweney, Mark // Estates Gazette; 7/28/2012, Issue 1230, p34This section offers news briefs on the commercial property industry including the funding by Birmingham's Local Enterprise Partnership for the city's enterprise zone, the search by Honda UK for a new national headquarters building, and the appointment of Ian Maiden as head of UK valuations in...
- Honda plans to centralise all online content.
Sweney, Mark // New Media Age; 4/9/2009, p11The article reports on the efforts of Honda UK to centralise all online content by redeveloping its website. Honda's digital marketing manager Jonny Freeman claims that the company will no longer have to replicate content for each campaign because of the new platform. It is noted that the site,...
- Honda develops customer mag.
Sweney, Mark // Marketing (00253650); 8/4/2004, p13Honda is to produce a quarterly customer magazine to strengthen customer relationships and brand loyalty. Dream magazine which launches this week, will be sent to 150,000 Honda UK customers. Honda's ultimate aim is to distribute the title to all 400,000 of its Great Britain customers.
- ONE-MAKE SERIES PLANNED FOR ATOM.
Ladbrook, Rob // Motor Sport News: The Voice of British Motorsport; 7/18/2012, p9The article reports that the company Honda UK and Ariel Motors Co. Ltd. will support the Atom cup series for the Ariel Atom sportscar.
- Honda hunts agency to handle dealership task.
Bold, Ben // Marketing (00253650); 2/12/2004, p10Honda UK is searching for a direct marketing agency as it seeks to change the way it provides promotional material to its dealer network. Although the Japanese car manufacturer wants to add a agency to its roster, manager of customer communications, Ian Armstrong stressed that the review would...
- Surprise at Cannes as 'lamp' wins Grand Prix.
Mutel, Glen // Campaign (UK); 6/27/2003, Issue 26, p2The article focuses on award winners of the 2003 Cannes Film Lions award. Wieden & Kennedy's 'cog' advertisement for Honda UK lost out at the 2003's Cannes Film Lions, with Ikea's 'lamp' taking the Grand Prix in the film category. 'Cog', said to have received only two votes, is thought to have...
- Honda UK C4 sponsorship Alpaca.
Mutel, Glen // Campaign (UK); 6/3/2011, Issue 22, p3The article reports on the move of Honda UK to launch the next phase of its sponsorship for Channel 4 documentaries with a series of mini-documentaries featuring real-life customers who use their Honda products in an interesting way.
- Honda UK turns to Vietnam for new human resources systems.
Huber, Nick // Computer Weekly; 5/13/2003, p5Automobile company Honda UK is to develop a major software project in Vietnam as of May 2003. The company's decision to develop a new staff training and personnel system overseas was driven by low labour costs and strong IT skills of the Vietnamese workforce. Honda's learning management system...
- HONDA U.K.: POWER OF DREAMS.
Huber, Nick // Advertising Age; 12/5/2005, Vol. 76 Issue 49, p19This article describes a television advertisement created by Wieden & Kennedy for automobile manufacturer Honda U.K. Set to Andy Williams singing the song, The Impossible Dream, it showcases Honda products, including motorbikes, a speedboat and a racing car. The campaign's tagline is Power of...
- Honda UK snatches back Ramsey to run car division.
Lester, Robert // Marketing Week (01419285); 11/17/2005, Vol. 28 Issue 46, p6The article reports on the appointment of Ewan Ramsey as the general manager of Honda UK. Ramsey will be reporting to Honda UK group managing director Ken Kier, who is also executive vice-president of Honda Europe, but will oversee the day-to-day running of the car division. Ramsey, who will...
- Spotlight.
Hall, Emma // Advertising Age; 5/30/2005, Vol. 76 Issue 22, p16Reports on the presentation of Wieden & Kennedy's television advertisement for automobile maker Honda U.K. to the 2005 Cannes Lions advertising festival, as of May 2005. Tagline of the campaign; Plot; Popularity of the spot in the U.S. and Great Britain.
- The good news famine.
LEAVITT, WENDY // Fleet Owner; Apr2009, Vol. 104 Issue 4, p36No abstract available.
- U.K. Honda ad wins global buzz.
Hall, Emma; Halliday, Jean // Advertising Age; 4/28/2003, Vol. 74 Issue 17, p1The article reports that Honda UK's two minute "Cog" television advertisement created by Wieden and Kennedy is dazzling the ad world's creative community as awards season approaches. Five months of painstaking planning and experimentation went into creating the film, for which the new Honda...
- Honda's 'Cog' translates into 2 minutes of poetry in motion.
Garfield, Bob // Advertising Age; 4/28/2003, Vol. 74 Issue 17, p69The article evaluates the television advertising of Honda UK in Great Britain dubbed "Cog." The commercial, created by Wieden and Kennedy, features disassembled Honda Accord wagon that worked like the Rube Goldberg machine. The machine begins its task with one cog rolling down a plank and...
- HOTLINE.
Garfield, Bob // Campaign (UK); 7/24/2009, Issue 29, p36The article offers information related to business industry in Great Britain. A digital campaign is launched by Honda in partnership with do-it.org.uk, a charity-run website for people to volunteer for projects they like. Isobel Advertising Ltd. is appointed by InterCasino, the global online...
- Which brand has the best advertising? Honda.
Garfield, Bob // Creative Review; Oct2004, Vol. 24 Issue 10, p64The article presents a discussion on the winner of the brand with the best advertising award of the Creative Review Peer Poll 2004 Awards. This award has been given to automobile company Honda UK. The awards were organized by the periodical "Critical Review." Honda used to have a bit of a sorry...
- REFERENCE OR RIP-OFF.
Lucas, Gavin // Creative Review; Jun2003, Vol. 23 Issue 6, p39Focuses on a complaint made by Swiss artists Peter Fischli and David Weiss to Honda UK about alleged similarities between the company's Cog commercial for the Honda Accord automobile and the duo's 1987 art film 'Der Lauf Der Dinge.' Comparison of the two films; Reaction of Honda UK to the...
- Creative Briefs.
Anderson, Mae // Adweek; 5/2/2005, Vol. 46 Issue 18, p34The article informs that already an industry favorite, Honda UK's "Grrr" advertisement by Wieden &etyand; Kennedy in London won its first U.S. award last week, the top prize at the Andy Awards in New York on Thursday. In addition, 25 silver and 30 gold awards were given out. Crispin Porter +...
- Counting the cost.
Thomas, David // Automotive Engineer; Nov2005, Vol. 30 Issue 10, p11The article reports on the launch of a Honda Civic by Honda UK at the outsourced manufacturing facility in Swindon, England. The car is available with 1.8 liter and 1.4 liter petrol engines and the 2.2 liter diesel unit. Honda executives has emphasized their goal of revolutionizing the market...
- Honda restates health benefits.
Thomas, David // Employee Benefits; Oct2004, p8Reports that Honda UK has re-communicated its health benefits to staff after changing its healthcare broker.
- Career-driven.
Velaigam, Malar // Lawyer; 10/1/2007, Vol. 21 Issue 38, p22The article profiles Daniela Baker, Honda UK company solicitor in Great Britain. It is reported that Baker took the reins of the department following the departure of previous head of legal department Christopher Morgan in October 2006. She signed up as the company's solicitor in April 2007 and...
- The future is green.
Martin, Ashley // Employee Benefits; Oct2009, p46The article offers information on car manufacturers including Lexus, Mercedes-BenzAG, and Honda regarding the production of green cars in Great Britain. Lexus has produce hybrid petrol-electric cars including the GS 450h and LS600h. Mercedez-Benz uses BlueEfficiency technology. Honda has...
- Artists say Honda cribbed from film.
Wentz, Laurel; Hall, Emma // Advertising Age; 6/2/2003, Vol. 74 Issue 22, p19The article reports on the possible lawsuit that will be filed by artists Peter Fischili and David Weiss against Honda U.K. in relation to the company's advertising campaign. Fischili and Weiss claims that Honda's "Cog" television advertisement plagiarized their 1987 short film "The Way Things...
- Honda chief in power switch.
Wentz, Laurel; Hall, Emma // Precision Marketing; 1/12/2007, Vol. 19 Issue 6, p3The article reports on the appointment of Martin Moll as the new marketing head of Honda UK's Power Equipment department in Great Britain. Moll will be responsible in the supervision of the company's Power Equipment portfolio such as marine, generators, lawn and garden equipment and all terrain...
- The Product Pages: Buyer's Guide.
Wentz, Laurel; Hall, Emma // Horticulture Week; 4/24/2008, p43Several tables are presented depicting the brushcutter products in Great Britain including the Echo GT-220ES from Echo, Honda UMS425LE from Honda UK and the Husqvarna 152C from Husqvarna.
- Artists call in lawyers over Honda 'cog' spot.
Sweney, Mark // Campaign (UK); 5/30/2003, Issue 22, p3Two Swiss artists have threatened legal action against the company Honda UK claiming the company's 'cog' commercial made by Wieden & Kennedy London copies key elements of their award-winning 1987 short film. Peter Fischli and David Weiss' 30-minute film Der Lauf Der Dinge shows a series of...
- Creative architect to leave Honda U.K.
Hall, Emma; Wentz, Laurel // Advertising Age; 1/16/2006, Vol. 77 Issue 3, p12The article reports on the resignation of Simon Thompson, head of car marketing at Honda U.K., at the end of February 2006. During Thompson's tenure, the company received awards for commercials like Grrr, and Cog, all created by Wieden & Kennedy. Executives familiar with the matter said Thompson...
- Digital dealer.
Pearse, Justin // New Media Age; 5/7/2009, p16The article profiles Jonny Freeman, head of digital marketing at Honda UK. Freeman is a member of the Internet Advisory Board (IAB) Search Council and the International Society of Business Administrators' (ISBA) Digital Action Group. He supports the initiative of the IAB to involve advertisers...
- Honda shuffles UK bikes team.
Pearse, Justin // Marketing (00253650); 8/1/2007, p4The article announces that Steve Martindale has been appointed general manager and Simon Gardiner and Glen MacMahon have been promoted to head of marketing operations team and marketing programmes manager respectively at Honda UK.
- PEOPLE.
Pearse, Justin // Marketing Week (01419285); 1/12/2006, Vol. 29 Issue 2, p6The article reports on career developments of marketing executives in Great Britain. Geoff Hurst has been appointed as marketing director of the Chartered Institute of Marketing. Simon Thompson, Honda UK marketing director Simon Thompson has planned to leave the company. Martin Pugh has been...
- Honda uses Codemasters tie-up to showcase latest Civic range.
Pearse, Justin // Marketing Week (01419285); 2/9/2006, Vol. 29 Issue 6, p4The article reports on the joint project of Honda UK company and games publisher Codemasters Ltd. to showcase Honda's eight-generation Civic in a computer game in Great Britain. The 2006 model Civic will be featured in the racing game TOCA Race Driver 3: The Ultimate Racing Simulator, which will...
- Honda UK names marketing chief.
Pearse, Justin // Marketing (00253650); 3/8/2006, p5The article reports that Honda UK is replacing Simon Thompson as marketing chief with its head of marketing for power equipment, Jeff Dodds. Dodds, who has been with Honda since 2002 and previously worked for Volvo AB, will take up the role on April 1, 2006. Thompson has left to head Motorola...
- Pen Portrait.
Pearse, Justin // Marketing (00253650); 5/26/2004, p80Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis. She has devised a chart enabling her to analyze 18 key measurements of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also...
- Honda to put public-sourced app idea into development�.
Pearse, Justin // Marketing Week (01419285); 11/24/2011, Vol. 34 Issue 47, p5The article reports on the initiation of the developer-outreach programme by Honda UK whose goal is to source potential marketing ideas in Great Britain. It asserts that in this programme, Honda UK awards a grant to develop a public-sourced application platform or tool. It claims that the...
- Brand manager of the week.
Pearse, Justin // Marketing (00253650); 7/12/2006, p83This article presents an interview with Matthew Coombe, marketing communications manager at Honda UK. Coombe says that a good brand manager should know everything about the products and customers. Another quality is to be innovative in communications with customers and to treat them with...
- In Brief.
Pearse, Justin // Precision Marketing; 7/14/2006, Vol. 18 Issue 36, p5The article presents news briefs relevant to marketing and advertising in Great Britain compiled as of July 2006. Paul Neil, business director of Proximity London has resigned from the company after nine years of service. Honda UK has announced the launch of an online drive to recruit members to...
- C4 goes it alone with iTV ads.
Pearse, Justin // Televisual; Aug2004, p13Reports that Honda UK is the first to avail of Zip TV, a dedicated interactive advertising channel accessed via linear television spots on Channel 4 in Great Britain. Zip's formation of a consortium to explore ways to advertise and to acquire an area of bandwidth; Key problems advertisers had...
- Honda UK shifts ad spend away from TV to 'revolutionise' Web.
Jones, Gareth // New Media Age; 6/23/2005, p3This article reports on the decision of Honda UK to fund a major online initiative aimed at revolutionizing the use of the Web as a marketing tool. The Japanese car manufacturer is shifting 10 percent of its �20 million-a-year above-the-line budget to the Web in an attempt to raise awareness...
- Simon Thompson set to leave top Honda UK role.
Barrett, Lucy // Marketing (00253650); 1/11/2006, p1The article reports that Simon Thompson, Honda UK's outspoken marketing director, credited with overseeing some of the most innovative car advertising in Great Britain, is to leave the company. Thompson, who has been at the Japanese car marque for 13 years, is to step down at the end of next...
- How important is PR to a campaign?
Lovell, Caroline // Campaign (UK); 6/13/2008, Issue 23, p10The article focuses on marketing manger Ian Armstrong at Honda UK who launched the live advertisement on Channel 4 for the Honda Accord in Great Britain. Armstrong said that the concept of the three-minute live advertisement came from a brief unbranded skydiving films and followed by the main TV...
- Honda U.K. "Grrr".
Lovell, Caroline // CREATIVITY; Apr2005, Vol. 13 Issue 4, p2This article presents information about an advertisement which was created for Honda UK by Wieden + Kennedy, London. Hate becomes a positive attribute in this awe-inspiring spot. Here, the sentiment springs forth from an animated Eden's flora and fauna, who wage a whimsical war against...
- Creativity over convention.
Smith, Craig // Marketing (00253650); 2/22/2006, p27This article presents the author's comments about the television advertising campaign launched by the firm Honda UK in Great Britain. The author says that Honda UK's marketing director Simon Thompson had a remarkable year as he spent nearly three-quarters of its advertising budget on...
