Citations with the tag: HOLBERT, Neil
Results 1 - 6
- Holbert assumes JM 'Applied Marketing section editorship, seeks more marketing managers' articles.
// Marketing News; 2/13/1976, Vol. 9 Issue 15, p1
Reports that Neil Holbert, manager of advertising research at Philip Morris U.S.A. assumed the editorship of the "Applied Marketing," section of the "Journal of Marketing" periodical on February 1, 1976 according to Edward W. Cundiff, editor of the periodical. Background on the section; Plans...
- Careers in Marketing.
// Marketing News; 12/3/76, Vol. 10 Issue 11, p11
The article reviews the book "Careers in Marketing," by Neil Holbert.
- From the Editor.
Cundiff, Edward W. // Journal of Marketing; Jan1976, Vol. 40 Issue 1, p1
The article features the editor's opinions regarding the Applied Marketing section of the periodical. The editor announces the appointment of Neil Holbert to the position of editor of the Applied Marketing section. Holbert, formerly an employee at Philip Morris, Incorporated, replaces Larry...
- Researchers: Make research actionable understandable so marketers can use it.
Cundiff, Edward W. // Marketing News; 5/14/1982, Vol. 15 Issue 23, Special section p1
The article focuses on factors to be considered by marketing researchers to turn pointless and trivial research into research that is understandable and actionable discussed by Neil Holbert, manager of consumer research program at Philip Morris USA, at the American Marketing Association's (AMA)...
- Chapter to publish executive guide to marketing research.
Cundiff, Edward W. // Marketing News; 8/7/1981, Vol. 15 Issue 3, p7
Reports on the plan of the American Marketing Association's New York Chapter to publish the handbook "Marketing Research for the Marketing and Advertising Executive," coauthored by Neil Bruce Holbert, Robert Golden and Mark Chudnoff. Topics related to marketing discussed in the handbook.
- Marketing Research for the Marketing and Advertising Executive.
Cundiff, Edward W. // Marketing News; 3/19/1982, Vol. 15 Issue 19, p24
The article reviews the book "Marketing Research for the Marketing and Advertising Executive," by Neil Bruce Holbert, Robert J. Golden and Mark M. Chudnoff.