Citations with the tag: ENERGY drinks -- Marketing

Results 1 - 50

  • In my view: Expert comment.
    Tutssel, Glenn // Marketing (00253650); 5/19/2010, p4 

    In this article the author comments on the advertising of the energy drink Mountain Dew in Great Britain.

  • County Bans Energy Drink Marketing To Minors.
    GALLAGHER, JULIE // SN: Supermarket News; 4/29/2013, Vol. 61 Issue 17, p34 

    The article offers information on the Energy Drink Education and Protection Plan, which will prohibit the marketing of stimulant drinks to minors, and bans their sale to those under 18 in parks in Suffolk County, New York.

  • Agencies line up for Pussy Energy Drinks.
    GALLAGHER, JULIE // Campaign (UK); 11/12/2010, Issue 45, p6 

    The article offers information on the effort of the Pussy Energy Drinks, the brand launched by Jonnie Shearer to target London nightclubers, to approach advertising agencies about its integrated business.

  • Congressional Report Examines Energy Drinks.
    GALLAGHER, JULIE // Nutraceuticals World; Jun2013, Vol. 16 Issue 5, p13 

    The article reports on the results of the survey on the marketing, manufacturing, and labeling practices of popular energy drinks in the U.S.

  • GET THE ENERGY WITH Lucozade.
    GALLAGHER, JULIE // Checkout; Mar2010, Vol. 36 Issue 2, p52 

    The article reports on the volume growth of the energy drink Lucozade Energy in Ireland.

  • V Energy V-hab recovery.
    GALLAGHER, JULIE // Campaign (UK); 6/21/2013, p6 

    The article presents information on a campaign for V Energy's drinks targeting Internet trolls.

  • Kick powers up with Avengers on Facebook.
    Bamford, Vince // Grocer; 3/31/2012, p29 

    The article announces energy drink brand Kick's promotion wherein Avenger fans in Great Britain can win games, DVDs or comics, as part of the upcoming film "The Avengers."

  • On top of the game.
    Bamford, Vince // Beverage Industry;  

    The article reports that American football quarterback for the San Francisco 49ers of the National Football League Colin Kaepernick has become a brand ambassador of SK Energy movement that aimed to fight childhood hunger using the energy drink brand of SK Energy Shots LLC.

  • C'mon, move it.
    Stanley, T. L. // Brandweek; 8/9/2010, Vol. 51 Issue 29, p29 

    The article reports that the winner of the televised dance contest "So You Think You Can Dance" will be included in energy drink Gatorade's fall advertising campaigns.

  • Lucozade launches variant.
    Stanley, T. L. // Campaign (UK); 10/14/2011, Issue 41, p8 

    The article reports that Lucozade Energy, the sports-drink brand owned by GlaxoSmithKline, will launch its first cola-flavoured limited edition energy drink.

  • BRAND VIEW.
    Stanley, T. L. // Marketing (00253650); 5/9/2012, p12 

    An interview is presented with Sam Grant, marketing manager for the beverage company Coca-Cola's Relentless Energy Drinks brand, who discusses growth in the energy drink market, consumer acceptance of the shots type of energy drink in Great Britain, and his marketing plans for the products for 2012.

  • Edeka liebäugelt mit Eigenmarken-Export.
    Mende, Jan // Lebensmittel Zeitung; 5/3/2013, Issue 18, p6 

    The article discusses German company Edeka's plans to market the energy drink Booster outside of Germany.

  • Sports Nutrition Often a Missed Revenue Opportunity.
    S. B. // Club Industry; Dec2009, Vol. 25 Issue 12, p10 

    No abstract available.

  • Mountain Dew returns with social media push.
    Kimberley, Sara // Marketing (00253650); 5/19/2010, p4 

    The article reports on the advertising of the energy drink Mountain Dew by PepsiCo UK in Great Britain in the websites Facebook and Twitter.

  • Charge on.
    Scott, Stefanie // Beverage Industry; Aug2009, Vol. 100 Issue 8, p22 

    The article reports on the sizing and pricing lead trends in energy drinks by energy drink companies in the U.S. To keep sales growing, the said companies introduce new product packages in resealable aluminum cans, they also have been busy expanding distribution agreements to reach international...

  • Kick links to new Tomb Raider game as it expands US listings.
    Scott, Stefanie // Grocer; 1/26/2013, p30 

    The article reports on the move by Great Britain-based Global Brands to expand the market of its energy drink brand Kick abroad, which includes the launching of an on-pack promotion based around the impending Tomb Raider game.

  • Canned Heat.
    McKinnon, Michael // Foodservice & Hospitality; Feb2007, Vol. 39 Issue 12, p77 

    The article focuses on the marketing of energy drinks (ED) in the United States and Canada. The producers follow various marketing tactics to publicize their product. Sometimes, they believe in negative publicity to market their product. As a result the market is booming. New energy drinks are...

  • Verderben und VerheiÄŸung.
    Mehringer, Martin // Lebensmittel Zeitung; 7/12/2013, Issue 28, p31 

    The article discusses the marketing of the energy drink Bizz'up in Western Africa by German businessman Andreas März. Topics include the history of the German company März AG, including its success until the 1990s and subsequent losses, the idea to make the African hibiscus tea into an...

  • Gatorade.
    MacArthur, Kate // Advertising Age; 11/13/2006, Vol. 77 Issue 46, pS-6 

    The article discusses the marketing campaign for the sports beverage Gatorade, which has been named a 2006 Marketing 50 winner by "Advertising Age" magazine. Chief Marketing Officer Cindy Alston noticed that athletes were not finishing bottles of the product, which led to the creation of the...

  • CCE's Monster Energy guns for gamers with Call of Duty promo.
    MacArthur, Kate // Grocer; 10/19/2013, Vol. 236 Issue 8127, p26 

    The article reports on the launching of the promotional packs of Coca-Cola Enterprises (CCE) Monster Energy drink in limited-edition cans through the video game launch of "Activision Shooter Call of Duty: Ghosts" to target Britain's gamers.

  • Goat energy for sleepy felines.
    MacArthur, Kate // Grocer; 10/19/2013, Vol. 236 Issue 8127, p71 

    The article reports the launching of TopLife's new goat milk kitty drink which contains taurine commonly used in energy drinks.

  • Emmi removes energy drink from Swiss market.
    MacArthur, Kate // Dairy Industries International; Dec2009, Vol. 74 Issue 12, p6 

    The article reports on the decision of milk processing company Emmi AG for its Emminent energy drink in the market in Switzerland. Emmi has removed its energy drink after being introduced to the market for less than a year, which has reached the Swiss market in October 2009 and to halt in March...

  • Coke Canada's bottled insult.
    MacArthur, Kate // Grocer; 9/28/2013, Vol. 236 Issue 8124, p93 

    The article reports on the promotion by soft drinks manufacturer Coca-Cola of its Vitaminwater with an English and French word printed inside the bottles' caps in 2013.

  • Lucozade Yes Project back in £10m push.
    MacArthur, Kate // Grocer; 2/1/2014, Vol. 237 Issue 8140, p24 

    The article reports on the advertising and marketing campaign for energy drink manufacturer Lucozade Energy's The Yes Project on-pack promotion, which includes television and movie commercial spots.

  • Bacchus fights fatigue in Korea.
    Blecken, David // Media: Asia's Media & Marketing Newspaper; 3/6/2008, p8 

    The article reports that TBWA Korea has unveiled a new campaign for Bacchus, the leading energy brand in Seoul, Korea. Using a combination of television (TV) and online components, the program focuses on the connotations of the drink as a fatigue fighter. The strategy marks a transition for the...

  • Σ3.5m budget for Red Bull flavours.
    Black, Robyn // Morning Advertiser; 2/14/2013, Issue 89, p29 

    The article reports that Red Bull GmBh has launched marketing campaign worth of 3.5 million British pounds for its blueberry, cranberry and lime flavored drinks.

  • Red Bull set to roll out Editions offering in UK.
    Eleftheriou-Smith, Loulla-Mae // Marketing (00253650); 4/25/2012, p4 

    The article examines the planned 2012 introduction in Great Britain of a product line of fruit-flavored energy drinks by the company Red Bull.

  • REED SHOWS HIS CLASS.
    A. G. // Australian Motorcycle News; 12/9/2009, Vol. 59 Issue 12, p187 

    The article presents a discussion on 2009 Australasian Supercross Championship. The event, which is still under way has been dominated by the defending champion Chad Reed. The promoters of the event secured a new naming rights sponsor for this year in the form of Monster Energy Drink, who is...

  • PUTTING THE CAT AMONG THE PIGEONS.
    A. G. // Grocer; 9/24/2011, Vol. 234 Issue 8023, p56 

    The article reports on the latest marketing stunt by the natural energy drink brand Pussy, which involves the launching of a fleet of white Fiat 500s.

  • Relentless.
    Janke, Klaus // Lebensmittel Zeitung; 7/5/2013, Issue 27, p44 

    The article offers information Coca Cola's marketing strategy for its energy drink Relentless, with a particular focus on sponsorship of sports and music events.

  • Tennis champion Sharapova in Britvic Gatorade ad blitz.
    Janke, Klaus // Marketing Week (01419285); 1/11/2007, Vol. 30 Issue 2, p15 

    The article reports on the deal between PepsiCo Inc. (PI) and U.S. Open tennis champion Maria Sharapova involving Sharapova's endorsement of the sports drink Gatorade in Great Britain. The advertisement will be launched early in 2007 and will also involve in the global campaign in educating...

  • NUTRACEUTICALS.
    Janke, Klaus // Enterprise/Salt Lake City; 3/16/2009, Vol. 38 Issue 38, p17 

    The article reports on the launch by Roy, Utah-based UpLift Nutrition Inc. of an online marketing campaign. The firm markets the natural energy and health drink called Active UpLift. Its Web site has been modified to reflect existing products and make room for new products that will be...

  • Element 79's swan song for Gatorade is pure gold.
    Garfield, Bob // Advertising Age; 6/9/2008, Vol. 79 Issue 23, p49 

    A review is presented of a television commercial film for the energy drink Gatorade created by the advertising agency Element 79.

  • 2011 EXECUTIVE OF THE YEAR RODNEY SACKS.
    Zegler, Jennifer // Beverage Industry; Oct2011, Vol. 102 Issue 10, p26 

    The article focuses on Rodney Sacks, chairman and chief executive officer of Corona, California-based Hansen Natural Corp., who led the company to international growth as the producer of one of the top-selling energy drinks on the market. Sacks notes that they had seen potential on their Monster...

  • Entrepreneurship through sports marketing: A case analysis of Red Bull in sport.
    Gorse, Samantha; Chadwick, Simon; Burton, Nicholas // Journal of Sponsorship; Aug2010, Vol. 3 Issue 4, p348 

    This paper provides a case analysis of energy drinks manufacturer Red Bull as a leading sport entrepreneurial brand, highlighting the brand's emergence in sport through six key strategies pursuing new methods of production, new sources of supply, new products or services, new markets, new forms...

  • Monster Goes Small While Amp Goes Big.
    Hein, Kenneth // Brandweek; 2/16/2009, Vol. 50 Issue 7, p007 

    The article discusses energy drink marketing. Amp Energy is launching an advertising campaign called "Amp up," while competitor Monster is concentrating on innovating in the market with the creation of energy shots. Amp Energy is owned by parent company PepsiCo, while Monster has a distribution...

  • Cornering The Market.
    Hein, Kenneth // NZ Marketing Magazine; May2008, Vol. 27 Issue 4, p7 

    This article reports that Raydar Creative has been commissioned by Frucor Beverages to produce core creative that engages with its customers and encapsulates the essence of V, New Zealand's leading energy drink brand, and its brand personality. he execution is a big step forward from standard...

  • Good News for Those Who Don't Drink the Water.
    Hein, Kenneth // Brandweek; 7/23/2007, Vol. 48 Issue 28, p19 

    The article examines the difficulty energy drinks have had establishing themselves in Mexico. Energy drinks made up less than 2 percent of the country's beverage market. Due to import duties, distributors make lower profits off energy drinks than sodas and other beverages. Retail stores, most of...

  • Pepsi takes on Rockstar.
    Hein, Kenneth // Beverage Industry; Mar2009, Vol. 100 Issue 3, p10 

    The article reports on the agreement signed by PepsiCo to distribute Rockstar Energy Drink in Purchase, New York. It states that Pepsi Bottling Group (PBG), PepsiAmericas and Pepsi Bottling Ventures will distribute products that have been handled by the Coca-Cola system. PepsiCo indicates that...

  • Sizing down.
    Scott, Stefanie // Beverage Industry; Aug2009, Vol. 100 Issue 8, p28 

    The article reports on the development of mini versions of the energy drink company's products that are taking a large share of energy drink growth. Many energy drink companies have developed their own versions of energy shots after noticing the trend on compact designs. Even the natural and...

  • Adding fuel to Fruit20.
    Thompson, Stephanie // Advertising Age; 11/27/2006, Vol. 77 Issue 48, p23 

    The article discusses Kraft's beverage Fruit20 and its strategy to compete with the major companies in the beverage industry. The drink is introducing new flavors, energy ingredients and immunity building vitamins. It will also be calorie free, which will give it the upper hand in marketing...

  • JOLT WAKES UP TO KEYED-UP CATEGORY.
    Capps, Brooke // Advertising Age; 4/16/2007, Vol. 78 Issue 16, p4 

    The author reports that the makers of "Jolt" energy drink are looking to play up its brand and become a serious player in the energy drink market. The background on the drink made by Wet Planet Beverages is given along with comments from CEO C. J. Rapp on the timing of this push and his plans...

  • Lucozade goes viral to get its edge back.
    Kimberley, Sara // Precision Marketing; 3/23/2007, Vol. 19 Issue 12, p6 

    The article provides information on the viral digital campaign launched by Lucozade Energy to promote its Energy drink. It reports that the campaign urges consumers to visit the viral sites www.BoreMe.com and www.getyouredgeback.com where visitors will be able to send a video of themselves as...

  • JD Wetherspoon raises stakes in Red Bull row.
    Charles, Gemma // Marketing (00253650); 12/9/2009, p1 

    The article reports on the accusation of Gordon Yule, national account manager of Red Bull Beverage Co. Ltd., against JD Wetherspoon of trying to pass off Monster which is an energy drink product distributed by Wetherspoon in Great Britain in 2009.

  • JWT to take Red Bull China in new direction.
    Li, Benjamin // Media: Asia's Media & Marketing Newspaper; 2/21/2008, p5 

    The article reports that the Red Bull energy drink's advertising account has been assigned to advertising agency J. Walter Thompson Co. (JWT). The Red Bull brand is planning to expand its presence in China. It is stated that JWT convinced the client about the benefits of a product-focused...

  • Element 79's swan song for Gatorade is pure gold.
    Garfield, Bob // Advertising Age; 6/9/2008, Vol. 79 Issue 23, p49 

    A review is presented of a television commercial film for the energy drink Gatorade created by the advertising agency Element 79.

  • Isn't Beer the Official Drink of Golf?
    Garfield, Bob // Brandweek; 10/29/2007, Vol. 48 Issue 39, p46 

    The article discusses how professional golfer Tiger Woods signed a reported $100 million dollar deal with the PepsiCo-owned beverage brand Gatorade. The deal involves Woods developing his own line of performance beverages. The article humorously expresses criticism towards the idea of Woods...

  • GSK appoints Worth to global roster for Lucozade etail offer.
    McCormick, Andrew // New Media Age; 1/25/2007, p3 

    This article reports on the appointment of digital agency Worth by the pharmaceutical company GlaxoSmithKline to its global digital roster in 2006. Its first task being to ramp up the electronic commerce offering of drinks brand Lucozade. A Web site launched by the company targets sportsmen and...

  • Coca-Cola in £5m Relentless push.
    McCormick, Andrew // Marketing (00253650); 6/18/2008, p8 

    The article reports that Coca-Cola Co. will spend £5 million in rebranding its Relentless energy drink as Relentless Origin in an effort to differentiate the product from other variants in the range in Great Britain. The initiative includes advertising, sponsorship and sampling in action...

  • FRS Offers a Healthy High Without the Crash.
    Facenda, Vanessa L. // Brandweek; 11/19/2007, Vol. 48 Issue 42, p10 

    The article focuses on the energy drink brand Free Radical Scavenger (FRS), which is marketed as a healthy, antioxidant-based energy beverage. What makes FRS different than other energy drinks is that it uses quercetin, which is an energy-boosting antioxidant that is typically found in the skins...

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