Citations with the tag: CUSTOMER orientation
Results 1 - 50
- FROM THE EDITOR.
Boles, James S. // Journal of Personal Selling & Sales Management; Winter2010, Vol. 30 Issue 1, p5
The article presents an introduction to content in the current issue including articles about the impact of ethical climate on a salesperson's intention to quit, how the effects of adaptive selling are affected by closed influence tactics, and the impact of sales contests on salespersons'...
- Close the deal with urgency.
Farber, Barry // Entrepreneur; May2009, Vol. 37 Issue 5, p60
The article reports on the strategy used by top sellers including not wasting time when there is no opportunity, focusing on each of their accounts and eliminate wasted energy.
- Initiatives Drive Metro Gains.
SPRINGER, JON // SN: Supermarket News; 11/22/2010, Vol. 58 Issue 47, p25
The article reports that customer oriented strategies of Metro Inc. have helped it to increase the quarterly and annual sales and earnings.
- 3 words to live by.
SPRINGER, JON // Communication Briefings; Aug2013, Vol. 32 Issue 10, p3
The article presents a discussion of employee-customer relations, adapted from the article "Three Words That Turn Routine Into Rewarding," by Bruce Kasanoff.
- Our IAAPA Issue.
Borowsky, Scott C. // Tourist Attractions & Parks; Nov2008, Vol. 38 Issue 7, p12
The article discusses various reports published within the issue including a report on large theme parks that are being planned for 2009, an article about security and safety laws for amusement parks, and an article by Frank Seninsky about how amusement parks can focus more on customer needs.
- Be disruptive.
WANG, JENNIFER // Entrepreneur; Jan2011, Vol. 39 Issue 1, p20
The article presents an answer to the question on if small businesses can be disruptive and suggests that the secret to disruptive innovations is to focus on the customers.
- Customer Orientation and Performance Outcomes in the Sales Context.
Kilic, Ceyhan; Dursun, Turkan // Society for Marketing Advances Proceedings; 2007, p229
An abstract of the article "Customer Orientation and Performance Outcomes in the Sales Context," by Ceyhan Kilic and Turkan Dursun is presented.
- THE POSITIVE AND NEGATIVE CONSEQUENCES OF INTERNAL CUSTOMER ORIENTATION ON INTERNAL CUSTOMER-SUPPLIER RELATIONSHIP QUALITY.
Kilburn, Ashley; Thieme, Jeff; Boller, Greg // AMA Winter Educators' Conference Proceedings; 2006, Vol. 17, p101
An abstract of the paper "The Positive and Negative Consequences of Internal Customer Orientation on Internal Customer-Supplier Relationship Quality," by Ashley Kilburn, Jeff Thieme, and Greg Boller is presented.
- We're in the business of serving customer needs.
Kilburn, Ashley; Thieme, Jeff; Boller, Greg // Marketing Week; 11/17/2011, Vol. 34 Issue 46, p1
An introduction to the journal is presented in which the author discusses an article by Ruth Mortimer on the importance of customer orientation in marketing.
- The Relationship-Killing Business Model.
Ochs, Susan // American Banker; 12/21/2011, Vol. 176 Issue 196, p9
The article opines that the U.S. retail bank industry used to be a relationship business and that a customer-oriented business model increases cross-selling revenue and customer loyalty.
- Boot Camp: Hand-to-Hand Marketing.
Martin, Dave // American Banker; 5/5/2011, Vol. 176 Issue 70, p8
The author offers recommendations for improving bank marketing efforts, emphasizing the importance of customer orientation.
- Turning Customers Into Energy Resources.
Hansen, Teresa // Electric Light & Power; Jan/Feb2014, Vol. 92 Issue 1, p31
A webcast on the significance of customer orientation in the success of demand response (DR) programs of electric utilities is discussed.
Mules, Rachel // BusiDate; Aug2010, Vol. 18 Issue 4, p6
The article discusses marketing, which is based on customer orientation and refers to the intergration of business operations intended to plan, price, promote and deliver goods and services to consumers.
- Effect of Entrepreneurship Orientation and Marketing-Based Reward System towards Marketing Performance.
Suliyanto // International Journal of Business & Social Science; 2011, Vol. 2 Issue 6, p168
Purposes of this study were to explain the influence of entrepreneurial orientation and marketing reward system toward customer orientation and competitor orientation also to explain customer orientation and competitor orientation toward marketing performance. To test the empirical models,...
- NEWS OF THE WORKS.
Lewcock, Jim // Marketing Week (01419285); 4/25/2013 News of the Works Supplement, p2
An introduction to the issue is presented in which the author discusses changes to the newsletter format as of 2013, with information on topics including the Sub2 electronic commerce personalisation tool, software for target marketing, and client orientation.
- Gift from Mrs. Timm.
Lewcock, Jim // Gift from Mrs. Timm; Feb2012, p1
Video Length: 22 minutes. Customer service representatives can learn attentiveness, knowledge, empathy, and initiative from training video.
- THE EFFECTS OF STRATEGIC ORIENTATIONS ON FIRM PERFORMANCE: IS MARKETING CAPABILITY NECESSARY TO MEDIATE THE RELATIONSHIPS?
Sohyoun Shin; Seil Chaiy // AMA Winter Educators' Conference Proceedings; 2011, Vol. 22, p252
An abstract of the article "The Effects of Strategic Orientations on Firm Performance: Is Marketing Capability Necessary to Mediate the Relationships?," by Sohyoun Shin and Seil Chaiy is presented.
- Dodging a minefield.
Marscheider, James // Marketing Week; 4/25/2013, p10
A letter to the editor is presented in response to an article from a previous issue by Matthew Valentine on the subject of audience engagement and target marketing, with a focus on branding, relationship marketing, and effective, personalised communications with customers.
- Tough choices.
DiJulius, John R. // Smart Business Pittsburgh; Jul2010, Vol. 17 Issue 3, p8
The article presents the author's view regarding service proficiency and delivering a better customer experience.
- Building the Job Ticket -- Part I.
Toburen, Steve // ICS: Cleaning Specialist; May2011, Vol. 49 Issue 5, p20
The article offers tips on how cleaning providers can get jobs during economic decline. According to the author, cleaning providers should give their customers various opportunities to agree to more cleaning work using the customer orientation process (COP). He adds that the COP starts with...
- OUTCOMES AND MEDIATORS OF SUBJECTIVE CUSTOMER ORIENTATION VALUE CONGRUENCE.
Mullins, Ryan; Ahearne, Michael // AMA Summer Educators' Conference Proceedings; 2013, Vol. 24, p293
An abstract of the article "Outcomes and Mediators of Subjective Customer Orientation Value Congruence" by Ryan Mullins and Michael Aherne is presented.
- Factors Impacting Innovation in New Service Offerings.
Maleyeff, John // Journal of Service Science & Management; Jun2011, Vol. 4 Issue 2, p111
Factors that affect the level of innovation in projects to develop new service offerings are analyzed based on field research results from 84 service innovation projects. Personal characteristics of developers, process and customer type, and an important characteristic of their organization...
- Industry needs to be more daring.
Maleyeff, John // Harpers Wine & Spirit; 12/7/2012, Issue 95, p6
The article informs that wine industry should focus on consumers' preferences and choice in order to increase the wine trade and economy of wine industries in Great Britain.
- Customer Centricity: Do You Know Who Your Customers Really Are?
ANESER, RICHARD // LIMRA's MarketFacts Quarterly; 2015, Issue 1, p12
In the article, the author reviews the importance of catering to the needs of the customer for any business enterprise to flourish and mentions about the updated life insurance scheme, MoneyGuard, from the financial company, Lincoln Financial Group Distribution, to make it more customer centric.
- Viva el rey.
Samper, Laura Suárez // Entrepreneur Mexico; mar2009, Vol. 17 Issue 3, preceding p14
No abstract available.
T. S. // Textilwirtschaft; 3/25/2010, Issue 12, p31
The article provides information about the German retail firm Otto, winner in the German-wide contest for the most customer-oriented service provider in Germany, and the services Otto offers to its customers, including a 24 hour telephone hotline, e-mail service, and web 2.0 channels.
- Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic.
Jirsák, P.; Kolář, P. // Central European Business Review; Dec2012, Vol. 1 Issue 3, p46
The objective of this research is to analyze the customer service orientation and policy of Czech logistics providers (3PLs), global shipping lines and multimodal transport operators (MTOs). Evaluating customer orientation in the market of transport and logistics is a highly complex task. To...
- The new role of call centres for manufacturers.
Minami, Chieko // Marketing Review; Summer2009, Vol. 9 Issue 2, p115
This article aims to identify the required organisational processes and customer-related capabilities for the implementation of CRM by manufacturers, using the integrated call centres of a Japanese electrical appliance company as a case study. The role of call centres has increased in...
- If You Don't Change, You Won't Win.
Darlington, Hank // Supply House Times; Sep2010, Vol. 53 Issue 7, p52
An interview with Ken Rohl, a supplier in the plumbing industry, is presented. When asked about his reasons on the need to adapt to the changes in the plumbing and hardware showrooms, he cites the importance of using the Internet and participating in trade associations in order to adjust to the...
- The customer orientation of financial advisers.
Halstead, Diane; Jones, Michael A.; Lesseig, Vance P.; Smythe, Thomas I. // Journal of Financial Services Marketing; Dec2008, Vol. 13 Issue 3, p183
Customer orientation, the disposition to meet customers' needs, is central to creating satisfactory relationships with clients. Yet to date, no research has examined the customer orientation of financial planners despite a number of recent scandals in the mutual fund industry that directly...
- Audi embodies vorsprung.
Halstead, Diane; Jones, Michael A.; Lesseig, Vance P.; Smythe, Thomas I. // Finweek; 11/5/2009 Ask Afrika Orange Index, p10
The article offers information on the customer service strategy of Audi AG in South Africa. According to Meena Motiram, personnel relations manager at Audi of South Africa, customer is the most significant feature of Audi's business. Such concept has made the company the recipient of the first...
- Armond Schroeder.
STOMIEROWSKI, PEG // Alaska Business Monthly; Feb2009, Vol. 25 Issue 2, p86
An interview with Armond Schroeder of Schroeder Consulting Service in Anchorage, Alaska is presented. When asked how he views his leadership role, he cites that he views himself as a facilitator that connects clients and employees as well as a leader who sets example for others. He asserts that...
- A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE.
Kidwell, Blair; Hardesty, David M.; Murtha, Brian R.; Shibin Sheng // GfK-Marketing Intelligence Review; May2012, Vol. 4 Issue 1, p24
Emotional intelligence (EI) is important in many business contexts. Knowing how sales professionals use emotions to facilitate positive outcomes for their firms, themselves and their customers is particularly important for managing marketing exchanges. To leverage EI it is necessary to...
- Quand l'Orientation Client du vendeur conduit au dï¿½veloppement de la relation : Le rï¿½le modï¿½rateur de la propension relationnelle du client.
Poujol, Fanny; Siadou-Martin, B�atrice // Gestion 2000; mar/avr2012, Vol. 29 Issue 2, p87
Both researchers and managers recognize the importance of salespeople' customer orientation in order to build profitable relationship with consumers. However the question of the consumer propensity to be involved in a relationship seems fundamental. The paper studies both, the impact of...
- Bed Bugs: What's Really Working (Part 2)?
Bello, Paul J. // Pest Management Professional; Apr2008, Vol. 76 Issue 4, p72
The article discusses the importance of customers and pest management professionals in eliminating bed bugs. According to the author, defining responsibilities and setting expectations up front helps minimize hurdles and reduces the likelihood of reinfestation and callbacks. He mentions that...
- LINKING MARKET ORIENTATION TO BUSINESS PERFORMANCE: AN EMPIRICAL STUDY.
Iča Rojšek; Trošt, Rok; Vodlan, Mateja // Enterprise in Transition: International Conference Proceedings: ; 2003, p1597
The article discusses the importance of market orientation to business performance. The author cited that market orientation is organizational decision-making process characterized by a strong commitment of management. It is mentioned that culturally based behavioral perspective stresses three...
- Rapid change and innovation are required for survival.
Murtagh, Joe // Hudson Valley Business Journal; 9/3/2007, Vol. 18 Issue 36, p9
The article presents suggestions on survival in business. Innovativeness and constant change are suggested as the most important requirements for survival. It has been stated that anticipating the requirements of tomorrow and evaluation of talents, systems and businesses assets of the...
- THE ROLE OF LOYALTY DIMENSIONS IN CUSTOMER ORIENTATION PROCESS FOR NEW ENTERPRISES IN TOURISM INDUSTRIES OF IRAN.
Taleghani, Mohammad; Choobeh, Esmaeil Rajabi; Mousavian, Seyyed Javad // Australian Journal of Business & Management Research; Sep2011, Vol. 1 Issue 6, p143
Many of tourism companies use internet websites as an important tool for marketing and sale of products or offering their services. To offer tourism services through internet successfully, it must be highly reliable and safe. The aim of this research is to study on effective factors on trust,...
- From Resolutions to Solutions: Making 2011 a Year of Successes!
Bigger, Alan S.; Bigger, Linda B. // Executive Housekeeping Today; Jan2011, Vol. 33 Issue 1, p6
The article offers tips for personal or organizational success. Suggestions include paying attention to small details, getting to know one's customers or becoming re-acquainted with one's customers, being dependable and developing a high-performance organization. It also advises on being...
- ISSA/INTERCLEAN North America 2010: One Week, One Industry.
Bigger, Alan S.; Bigger, Linda B. // Executive Housekeeping Today; Jan2011, Vol. 33 Issue 1, p19
The article offers information on ISSA Corp.'s trade show "ISSA/Interclean North America 2010: One Week, One Industry" in Orlando, Florida from November 9-12, 2010. It notes that the exhibitions brought the entire cleaning industry together for a week of networking and education. It notes that...
- THE CUSTOMER ORIENTATION OF THE PUBLIC ADMINISTRATION'S INSTITUTIONS: AN ASSESSMENT IN THE CASE OF THE ROMANIAN MINISTRY OF ADMINISTRATION AND INTERIOR.
Palade, Marius // Metalurgia International; Jan2012, Vol. 17 Issue 1, p158
Customer orientation is a key concept to describe the measure of how an organization, regardless of its activity or scale, it is market oriented, respectively is implementing marketing vision. Starting from the definition of Manfred Bruhn, for which customer orientation means identification and...
- Customer Value - The Only Thing that Matters.
Palade, Marius // Customer Value - The Only Thing that Matters; 1/1/1992, p1
Video Length: 12 minutes. Learn what gives value to your customers, internal or external, so they choose you over the competition. 12 minutes.
- Passion for Service Excellence.
Palade, Marius // Passion for Service Excellence; 1/1/2009, p1
Video Length: 12 minutes. New Release!!! See the difference when people want to provide exceptional service: Be passionate about your work; Make a positive first impression; Happy voice; Positive greeting; Fast response; Professional image; Build friendly relationships; Know your product;...
- Satisfying Customers.
Palade, Marius // Satisfying Customers; 1/1/2000, p1
Video Length: 14 minutes. Call centre professionals have to be knowledgeable about their products and services so they can offer advice and alternatives.
- An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom.
Ali, Nada // Journal of Financial Services Marketing; Sep2012, Vol. 17 Issue 3, p242
The purpose of this article is to explore internal marketing in the United Kingdom small insurance brokers. Most research on internal marketing has been conducted in large firms. Consequently, research in this field in small firms, particularly small insurance brokers, has been limited despite...
- Natural gas focus of upcoming workshops.
Ali, Nada // Fleet Owner Blog; 6/11/2012, p2
The article offers information on the series of workshops promoting and educating customers on the benefits of compressed natural gas (CNG) to be held in June and July 2012 in New York including one in Buffalo on June 14, 2012 and another in Long Island on June 28, 2012.
- Salespeople under siege: The profession redefined.
Graham, John // Hudson Valley Business Journal; 10/5/2009, Vol. 19 Issue 39, p20
The article offers tips and suggestions on how to be an effective salesperson. It states that a salesperson must stop selling and start helping prospective customers. It suggests that a salesperson should focus on listening on the customer's needs. It adds that marketing is an important factor...
- Goodwill Gestures Great for Business.
Martin, Dave // American Banker; 8/5/2010, Vol. 175 Issue 120, p8
The article focuses on the author's views concerning the concept of reciprocity and goodwill in business. The topic of increasing a bank's advertising or marketing budgets during periods of recession is discussed. The significant role of bank branch employees in building relationships with...
- Building the Job Ticket -- Part II.
Toburen, Steve // ICS: Cleaning Specialist; Jul2011, Vol. 49 Issue 7, p22
The article offers advice on how to sell more work on each carpet cleaning job in the U.S. It talks about the Customer Orientation Process (COP) that lets the client know about other optional services they can request to make them aware of additional service options ahead of time. It stresses...
- When does salespeople's customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation.
Homburg, Christian; M�ller, Michael; Klarmann, Martin // Journal of the Academy of Marketing Science; Dec2011, Vol. 39 Issue 6, p795
Is a customer orientation universally effective for salespeople? Or does its effectiveness depend on the selling situation? While previous research has largely neglected this question, this study investigates contextual influences on the link between customer-oriented behaviors and customer...