Citations with the tag: CUSTOMER orientation
Results 1 - 50
- FROM THE EDITOR.
Boles, James S. // Journal of Personal Selling & Sales Management; Winter2010, Vol. 30 Issue 1, p5
The article presents an introduction to content in the current issue including articles about the impact of ethical climate on a salesperson's intention to quit, how the effects of adaptive selling are affected by closed influence tactics, and the impact of sales contests on salespersons'...
- Close the deal with urgency.
Farber, Barry // Entrepreneur; May2009, Vol. 37 Issue 5, p60
The article reports on the strategy used by top sellers including not wasting time when there is no opportunity, focusing on each of their accounts and eliminate wasted energy.
- Boot Camp: Hand-to-Hand Marketing.
Martin, Dave // American Banker; 5/5/2011, Vol. 176 Issue 70, p8
The author offers recommendations for improving bank marketing efforts, emphasizing the importance of customer orientation.
- THE POSITIVE AND NEGATIVE CONSEQUENCES OF INTERNAL CUSTOMER ORIENTATION ON INTERNAL CUSTOMER-SUPPLIER RELATIONSHIP QUALITY.
Kilburn, Ashley; Thieme, Jeff; Boller, Greg // AMA Winter Educators' Conference Proceedings; 2006, Vol. 17, p101
An abstract of the paper "The Positive and Negative Consequences of Internal Customer Orientation on Internal Customer-Supplier Relationship Quality," by Ashley Kilburn, Jeff Thieme, and Greg Boller is presented.
- Initiatives Drive Metro Gains.
SPRINGER, JON // SN: Supermarket News; 11/22/2010, Vol. 58 Issue 47, p25
The article reports that customer oriented strategies of Metro Inc. have helped it to increase the quarterly and annual sales and earnings.
- We're in the business of serving customer needs.
SPRINGER, JON // Marketing Week (01419285); 11/17/2011, Vol. 34 Issue 46, p1
An introduction to the journal is presented in which the author discusses an article by Ruth Mortimer on the importance of customer orientation in marketing.
- The Relationship-Killing Business Model.
Ochs, Susan // American Banker; 12/21/2011, Vol. 176 Issue 196, p9
The article opines that the U.S. retail bank industry used to be a relationship business and that a customer-oriented business model increases cross-selling revenue and customer loyalty.
- Customer Orientation and Performance Outcomes in the Sales Context.
Kilic, Ceyhan; Dursun, Turkan // Society for Marketing Advances Proceedings; 2007, p229
An abstract of the article "Customer Orientation and Performance Outcomes in the Sales Context," by Ceyhan Kilic and Turkan Dursun is presented.
- Our IAAPA Issue.
Borowsky, Scott C. // Tourist Attractions & Parks; Nov2008, Vol. 38 Issue 7, p12
The article discusses various reports published within the issue including a report on large theme parks that are being planned for 2009, an article about security and safety laws for amusement parks, and an article by Frank Seninsky about how amusement parks can focus more on customer needs.
- 3 words to live by.
Borowsky, Scott C. // Communication Briefings; Aug2013, Vol. 32 Issue 10, p3
The article presents a discussion of employee-customer relations, adapted from the article "Three Words That Turn Routine Into Rewarding," by Bruce Kasanoff.
- Be disruptive.
WANG, JENNIFER // Entrepreneur; Jan2011, Vol. 39 Issue 1, p20
The article presents an answer to the question on if small businesses can be disruptive and suggests that the secret to disruptive innovations is to focus on the customers.
Mules, Rachel // BusiDate; Aug2010, Vol. 18 Issue 4, p6
The article discusses marketing, which is based on customer orientation and refers to the intergration of business operations intended to plan, price, promote and deliver goods and services to consumers.
- Effect of Entrepreneurship Orientation and Marketing-Based Reward System towards Marketing Performance.
Suliyanto // International Journal of Business & Social Science; 2011, Vol. 2 Issue 6, p168
Purposes of this study were to explain the influence of entrepreneurial orientation and marketing reward system toward customer orientation and competitor orientation also to explain customer orientation and competitor orientation toward marketing performance. To test the empirical models,...
- Industry needs to be more daring.
Suliyanto // Harpers Wine & Spirit; 12/7/2012, Issue 95, p6
The article informs that wine industry should focus on consumers' preferences and choice in order to increase the wine trade and economy of wine industries in Great Britain.
- Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic.
Jirsák, P.; Kolář, P. // Central European Business Review; Dec2012, Vol. 1 Issue 3, p46
The objective of this research is to analyze the customer service orientation and policy of Czech logistics providers (3PLs), global shipping lines and multimodal transport operators (MTOs). Evaluating customer orientation in the market of transport and logistics is a highly complex task. To...
- NEWS OF THE WORKS.
Lewcock, Jim // Marketing Week (01419285); 4/25/2013 News of the Works Supplement, p2
An introduction to the issue is presented in which the author discusses changes to the newsletter format as of 2013, with information on topics including the Sub2 electronic commerce personalisation tool, software for target marketing, and client orientation.
- Gift from Mrs. Timm.
Lewcock, Jim // Gift from Mrs. Timm; Feb2012, p1
Video Length: 22 minutes. Customer service representatives can learn attentiveness, knowledge, empathy, and initiative from training video.
- Viva el rey.
Samper, Laura Suárez // Entrepreneur Mexico; mar2009, Vol. 17 Issue 3, preceding p14
No abstract available.
- Building the Job Ticket -- Part I.
Toburen, Steve // ICS: Cleaning Specialist; May2011, Vol. 49 Issue 5, p20
The article offers tips on how cleaning providers can get jobs during economic decline. According to the author, cleaning providers should give their customers various opportunities to agree to more cleaning work using the customer orientation process (COP). He adds that the COP starts with...
- OUTCOMES AND MEDIATORS OF SUBJECTIVE CUSTOMER ORIENTATION VALUE CONGRUENCE.
Mullins, Ryan; Ahearne, Michael // AMA Summer Educators' Conference Proceedings;
An abstract of the article "Outcomes and Mediators of Subjective Customer Orientation Value Congruence" by Ryan Mullins and Michael Aherne is presented.
T. S. // Textilwirtschaft; 3/25/2010, Issue 12, p31
The article provides information about the German retail firm Otto, winner in the German-wide contest for the most customer-oriented service provider in Germany, and the services Otto offers to its customers, including a 24 hour telephone hotline, e-mail service, and web 2.0 channels.
- THE EFFECTS OF STRATEGIC ORIENTATIONS ON FIRM PERFORMANCE: IS MARKETING CAPABILITY NECESSARY TO MEDIATE THE RELATIONSHIPS?
Sohyoun Shin; Seil Chaiy // AMA Winter Educators' Conference Proceedings; 2011, Vol. 22, p252
An abstract of the article "The Effects of Strategic Orientations on Firm Performance: Is Marketing Capability Necessary to Mediate the Relationships?," by Sohyoun Shin and Seil Chaiy is presented.
- Dodging a minefield.
Marscheider, James // Marketing Week (01419285); 4/25/2013, p10
A letter to the editor is presented in response to an article from a previous issue by Matthew Valentine on the subject of audience engagement and target marketing, with a focus on branding, relationship marketing, and effective, personalised communications with customers.
- The new role of call centres for manufacturers.
Minami, Chieko // Marketing Review; Summer2009, Vol. 9 Issue 2, p115
This article aims to identify the required organisational processes and customer-related capabilities for the implementation of CRM by manufacturers, using the integrated call centres of a Japanese electrical appliance company as a case study. The role of call centres has increased in...
- If You Don't Change, You Won't Win.
Darlington, Hank // Supply House Times; Sep2010, Vol. 53 Issue 7, p52
An interview with Ken Rohl, a supplier in the plumbing industry, is presented. When asked about his reasons on the need to adapt to the changes in the plumbing and hardware showrooms, he cites the importance of using the Internet and participating in trade associations in order to adjust to the...
- The customer orientation of financial advisers.
Halstead, Diane; Jones, Michael A.; Lesseig, Vance P.; Smythe, Thomas I. // Journal of Financial Services Marketing; Dec2008, Vol. 13 Issue 3, p183
Customer orientation, the disposition to meet customers' needs, is central to creating satisfactory relationships with clients. Yet to date, no research has examined the customer orientation of financial planners despite a number of recent scandals in the mutual fund industry that directly...
- Do You Hear Your Customers? Do They Hear You?
Clancy, Rocky // American Banker; 9/14/2010, Vol. 175 Issue 141, Special section p10
The article discusses communication in customer relations with a focus on building customer trust and loyalty in the banking and financial services industries. The components of consumer satisfaction in the credit card industry are discussed. Topics include the company's image, banking fees, and...
- Do customer orientation and job resourcefulness moderate the impact of interrole conflicts on frontline employeesï¿½ performance?
Yavas, Ugur; Karatepe, Osman M; Babakus, Emin // Tourism & Hospitality Research; 04/01/2011, Vol. 11 Issue 2, p148
The study reported in this article examines the nature of relationships among interrole conflicts and frontline service employeesï¿½ in-role and extra-role performances in the hospitality sector. A related objective of the study is to uncover whether these relationships are moderated by two...
- Audi embodies vorsprung.
Yavas, Ugur; Karatepe, Osman M; Babakus, Emin // Finweek; 11/5/2009 Ask Afrika Orange Index, p10
The article offers information on the customer service strategy of Audi AG in South Africa. According to Meena Motiram, personnel relations manager at Audi of South Africa, customer is the most significant feature of Audi's business. Such concept has made the company the recipient of the first...
- MANAGEMENT MUSINGS.
Rastogi, Prakash R. // Colourage; Mar2010, Vol. 57 Issue 3, p71
The article presents suggestions on how specialty chemical organizations can improve customer orientation in their working. It states that reviewing the key business processes of the organisation and their effective execution is a strategic action filed for recognizing customer focus within the...
- Your Results Will Vary.
WOODRUFF, STEVE // Conference Board Review; Winter2011, Vol. 48 Issue 1, Special section p3
The article reflects on purchasing a product based on its inflated implied promises. It cites the reasons of consumers for buying a product or pay for a service if they are not getting the results they want. It notes that inertia means that potential customers will stick to the brand they know,...
- Armond Schroeder.
STOMIEROWSKI, PEG // Alaska Business Monthly; Feb2009, Vol. 25 Issue 2, p86
An interview with Armond Schroeder of Schroeder Consulting Service in Anchorage, Alaska is presented. When asked how he views his leadership role, he cites that he views himself as a facilitator that connects clients and employees as well as a leader who sets example for others. He asserts that...
- A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE.
Kidwell, Blair; Hardesty, David M.; Murtha, Brian R.; Shibin Sheng // GfK-Marketing Intelligence Review; May2012, Vol. 4 Issue 1, p24
Emotional intelligence (EI) is important in many business contexts. Knowing how sales professionals use emotions to facilitate positive outcomes for their firms, themselves and their customers is particularly important for managing marketing exchanges. To leverage EI it is necessary to...
- Quand l'Orientation Client du vendeur conduit au dï¿½veloppement de la relation : Le rï¿½le modï¿½rateur de la propension relationnelle du client.
Poujol, Fanny; Siadou-Martin, B�atrice // Gestion 2000; mar/avr2012, Vol. 29 Issue 2, p87
Both researchers and managers recognize the importance of salespeople' customer orientation in order to build profitable relationship with consumers. However the question of the consumer propensity to be involved in a relationship seems fundamental. The paper studies both, the impact of...
- Bed Bugs: What's Really Working (Part 2)?
Bello, Paul J. // Pest Management Professional; Apr2008, Vol. 76 Issue 4, p72
The article discusses the importance of customers and pest management professionals in eliminating bed bugs. According to the author, defining responsibilities and setting expectations up front helps minimize hurdles and reduces the likelihood of reinfestation and callbacks. He mentions that...
- LINKING MARKET ORIENTATION TO BUSINESS PERFORMANCE: AN EMPIRICAL STUDY.
Ica Roj�ek; Tro�t, Rok; Vodlan, Mateja // Enterprise in Transition: International Conference Proceedings: ; 2003, p1597
The article discusses the importance of market orientation to business performance. The author cited that market orientation is organizational decision-making process characterized by a strong commitment of management. It is mentioned that culturally based behavioral perspective stresses three...
- Virgin takes Chiltern alternative.
Ica Roj�ek; Tro�t, Rok; Vodlan, Mateja // Rail Business Intelligence; 6/5/2008, Issue 319, p9
The article reports on the plan of the Virgin Trains Co. to launch an hourly service from Birmingham International to London Euston via Banbury and Bicester to accommodate commuters in Great Britain. The firm aims to provide as much capacity as it can to ease the pain that its customers are...
- Fifteen Questions About Your Competitors You Need To Answer.
Thomsen, Barry // Business Journal (Central New York); 8/8/2008, Vol. 22 Issue 32, p14
The author reflects on the fifteen basic questions about competitors that the retail businesses need to answer in the U.S. The author explains that the only weapon for survival and growth are distinguishing competitors and customers and develop good relations to them. He features the basic...
- ADVERTISING THAT ISN'T.
Nazier, Mobbie; Duncan, Alasdair // Campaign (UK); 6/27/2008 Digital Essays, p25
The article presents suggestions on how to create online advertisements that require a give and take relationship. Statistics reveals that consumers are shifting their attention from media consumption to online world. However, most of the digital programs created were ignored by most people....
- Rapid change and innovation are required for survival.
Murtagh, Joe // Hudson Valley Business Journal; 9/3/2007, Vol. 18 Issue 36, p9
The article presents suggestions on survival in business. Innovativeness and constant change are suggested as the most important requirements for survival. It has been stated that anticipating the requirements of tomorrow and evaluation of talents, systems and businesses assets of the...
- Marketing to Millennials.
Wartgow, Gregg // Yard & Garden; Mar/Apr2012 Suppleme, p6
The article discusses the strategy of how to market home-buyers in the millennials to purchase goods and services. It provides a detailed account on the concept of how millennials are different, not so different, as well as how they make buying decisions. It also notes the significance of...
- The Role of authenticity in relationship marketing.
Dickinson, Barry J. // Journal of Management & Marketing Research; Sep2011, Vol. 8, p1
This paper examines the concept of authenticity as it applied to relationship marketing. The rationale for this paper is the belief that anthenticity is a key variable to consider in the context of successful relationship marketing. As such, it has received scant scholarly attention from...
- THE ROLE OF LOYALTY DIMENSIONS IN CUSTOMER ORIENTATION PROCESS FOR NEW ENTERPRISES IN TOURISM INDUSTRIES OF IRAN.
Taleghani, Mohammad; Choobeh, Esmaeil Rajabi; Mousavian, Seyyed Javad // Australian Journal of Business & Management Research; Sep2011, Vol. 1 Issue 6, p143
Many of tourism companies use internet websites as an important tool for marketing and sale of products or offering their services. To offer tourism services through internet successfully, it must be highly reliable and safe. The aim of this research is to study on effective factors on trust,...
- LINKING ENVIRONMENTAL DIMENSIONS AND BUSINESS PERFORMANCE: A STUDY ON ROMANIAN FIRMS.
Gavrea, Corina; Stegerean, Roxana; Ilies, Liviu // International Journal of Business Research; 2012, Vol. 12 Issue 3, p139
This paper examines the impact of external environment on organizational performance. Based on a survey of 92 manufacturing organizations, four environmental dimensions (competitors, uncertainty, suppliers and external clients) were used to quantify the external environment. We investigated the...
- Genetic and neurological foundations of customer orientation: field and experimental evidence.
Bagozzi, Richard; Verbeke, Willem; Berg, Wouter; Rietdijk, Wim; Dietvorst, Roeland; Worm, Loek // Journal of the Academy of Marketing Science; Sep2012, Vol. 40 Issue 5, p639
We explore genetic and neurological bases for customer orientation (CO) and contrast them with sales orientation (SO). Study 1 is a field study that establishes that CO, but not SO, leads to greater opportunity recognition. Study 2 examines genetic bases for CO and finds that salespeople with CO...
- From Resolutions to Solutions: Making 2011 a Year of Successes!
Bigger, Alan S.; Bigger, Linda B. // Executive Housekeeping Today; Jan2011, Vol. 33 Issue 1, p6
The article offers tips for personal or organizational success. Suggestions include paying attention to small details, getting to know one's customers or becoming re-acquainted with one's customers, being dependable and developing a high-performance organization. It also advises on being...
- ISSA/INTERCLEAN North America 2010: One Week, One Industry.
Bigger, Alan S.; Bigger, Linda B. // Executive Housekeeping Today; Jan2011, Vol. 33 Issue 1, p19
The article offers information on ISSA Corp.'s trade show "ISSA/Interclean North America 2010: One Week, One Industry" in Orlando, Florida from November 9-12, 2010. It notes that the exhibitions brought the entire cleaning industry together for a week of networking and education. It notes that...
- THE CUSTOMER ORIENTATION OF THE PUBLIC ADMINISTRATION'S INSTITUTIONS: AN ASSESSMENT IN THE CASE OF THE ROMANIAN MINISTRY OF ADMINISTRATION AND INTERIOR.
Palade, Marius // Metalurgia International; Jan2012, Vol. 17 Issue 1, p158
Customer orientation is a key concept to describe the measure of how an organization, regardless of its activity or scale, it is market oriented, respectively is implementing marketing vision. Starting from the definition of Manfred Bruhn, for which customer orientation means identification and...
- The first 20 minutes.
Darlington, Hank // Supply House Times; Jul2012, Vol. 55 Issue 5, p46
The author offers strategies for businesses to use in spending time with their clients. He mentions the importance of meeting and greeting clients properly and how the first 15-30 minutes with them would be the most important time spent with them. He cites the important things that need to...
- THE ROLE OF THE ORIENTATION TOWARDS INNOVATION WITHIN ORGANISATION.
Pau, Adriana // Annals of the University of Craiova, Economic Sciences Series; 2011, Vol. 2, p152
By finding new solutions to problems, innovation transforms the existing markets, changes the old ones, creates new ones; it can bring about huge profits or send small outsiders to dominant positions. The ability of developing new ideas and innovations is one of the top priorities in many...