Citations with the tag: CORPORATE image
Results 1 - 50
- What would you do?
Graham, John R. // Bank Marketing; Mar1996, Vol. 28 Issue 3, p11
Offers companies guidelines on image-making. Call for companies to be truthful in image-making.
- Defining your image.
Graham, John R. // Chain Store Age; May97, Vol. 73 Issue 5, p152
Discusses ways of defining company image during the SPECS/97 session on `Centertainment: Creating Your Corporate Image.' How businesses can communicate its philosophy; Steps in achieving the company's philosophy communication.
- Public Relations' Role and Responsibility in Reflecting Changes in Companies' Culture, Structure, Products and Services.
Selame, Elinor // Public Relations Quarterly; Summer97, Vol. 42 Issue 2, p12
Discusses the corporate identity's role in determining a company's success or failure. Definition of corporate identity; Identity as a corporate resource; Areas in which corporate identity manifests itself; Clarifying the company vision; Strategic branding options; Monolithic; Variations on a...
- Building the right company image.
Graham, John R. // Supervision; Jul96, Vol. 57 Issue 7, p4
Focuses on company image. Definition of company image; Role of image in the life of a business; Image making views; Characteristics of a good company image.
- Manage damage, preserve your company's reputation.
Giles, Peter // Westchester County Business Journal; 12/23/96, Vol. 35 Issue 52, p12
Discusses techniques in preserving a company's corporate image despite damages to its reputation. Review of Johnson & Johnson's management of attacks on its image and credibility; Communications principles in addressing a crisis; Includes planning for damage control.
- Using graphics to define your company.
Walterscheid, Ellen // Women in Business; Jan/Feb97, Vol. 49 Issue 1, p42
Focuses on the development of graphic identities of companies. Rules in establishing memorable corporate image; Selection of corporate logos; Factors to consider in creating corporate identity.
- Building the right company image.
Graham, John R. // Air Conditioning Heating & Refrigeration News; 6/03/96, Vol. 198 Issue 5, p34
Discusses how to build the right company image. Effects of image on the success of an enterprises; Importance of the active management of firm's image with its various constituencies.
- Company projections.
Perich, Ernie // Corporate Detroit; Sep96, Vol. 14 Issue 9, p40
Focuses on creating positive corporate images. Importance of long-term strategy; Company projections; Shaping of the total image.
- Reputation management.
Galifianakis, Nick // Public Relations Tactics; May96, Vol. 3 Issue 5, p1
Presents a graph showing how important a company's reputation is to consumers.
- Keeping up standards.
Galifianakis, Nick // Management Today; Jan97, p17
Discusses the popularity of corporate flags among British companies. Companies using corporate flags.
- Lessons from the Most Admired.
Galifianakis, Nick // Management Today; Mar97, p22
Announces that a Most Admired Company conference, hosted by `Management Today' and `PR Week' will examine how companies in Great Britain gain admiration and what they can do to exploit this cherished image and status. Schedule and venue of meeting; Chairman of the one-day conference; Roster of...
- Being a `Good Samaritan' improves reputation, sales.
Battle, John D. // Aftermarket Business; 10/01/94, Vol. 104 Issue 10, p32
Discusses the importance of improving a company's reputation in creating goodwill and increasing sales. Need for companies to garner good public relations while helping worthy causes; Examples of two companies illustrating how charitable work can improve a company's standing.
- Stories can promote the company's values.
Basile, Frank // Indianapolis Business Journal; 10/30/95, Vol. 16 Issue 32, p24A
Discusses the importance of stories in transmitting values throughout a corporation. Employees learning from executives; Problems which can development; Examples.
- A question of image.
Benoit, Ellen // FW; 7/4/95, Vol. 164 Issue 15, p64
Discusses a method of computing corporate image and ranks companies based on an image index. Nonfinancial factors used; Ability to reduce costs; Innovation; Avoidance of regulatory hassles; Brand equity; Customer loyalty; Ability to boost revenues; Improving employee productivity. INSET:...
- No tarnish image polishing, part I.
Mandell, Mel // World Trade; Nov96, Vol. 9 Issue 11, p96
Part I. Discusses ways on how a company can avoid tarnishing its image. Tackling crises quickly; Reviewing all promotional efforts carefully; Managing advertising overseas.
- Who's in the mirror? Snow White or queen?
Collins, David // San Diego Business Journal; 8/8/94, Vol. 15 Issue 32, p23
Discusses how objective assessment can help create or reshape corporate image. Recognition of the importance of corporate image; Focus of image assessment on qualitative analysis, not quantitative; Emphasis of image research on impressions, feelings, opinions and beliefs; Need for research to...
- Reflections: Building the `right' company image.
Graham, John R. // Business Press; 04/19/96, Vol. 8 Issue 51, Small Business Monthly p4
Discusses the importance of a corporate image in the performance of companies. Examples of companies with a good corporate image; Advise on image making for companies; Bad practices in image making.
- Your company's identity crisis.
Love, Kenneth D.; Roberts, Kenneth J. // Management Review; Oct97, Vol. 86 Issue 9, p56
Discusses how to manage a company's identity program. Definition and components of corporate identity; Process of logical planning in companies; List of procedures in avoiding mistakes on business modifications; Other issues in modification of business; Factors that determines costs for identity...
- If you're rolling in cash, spend it on a new look.
Love, Kenneth D.; Roberts, Kenneth J. // New Mexico Business Journal; Jun96, Vol. 20 Issue 6, p7
Reports on companies which have spent sums to sport new corporate logos. MCI; Pepsi Cola; Coca-Cola.
- Image trouble.
Laundy, Peter // Inc.; Sep93, Vol. 15 Issue 9, p80
Contends that while image positioning pays off for companies, some of the costs include customer cynicism. Some companies, such as Ben & Jerry's, the Body Shop, Apple Computer and Smith & Hawken, have built real differences into their products and organizations and don't have to rely on...
- Why every company needs a story.
Welles, Edward O. // Inc.; May96, Vol. 18 Issue 6, p69
Talks about the importance of having a company story, or a narrative about a company, in a perilous economy. How a story can serve as a competitive tool that defines a company's sense of self and place; The basic elements that stories need to both engage the listener and remind the company...
- Solving the identity crisis.
Welles, Edward O. // Director (00123242); Aug96, Vol. 50 Issue 1, p31
Points out the importance of managing the identity of a company. Focusing on quality and cost.
- New faces.
Spaeth, Tony // Across the Board; Feb97, Vol. 34 Issue 2, p27
Presents several companies with changes in corporate identity usually initiated by executives. Sprint Cellular Company; Lucent Technologies Incorporated; NCR Corporation; Imation Enterprise Corporation; The Earthgrains Company; Covance Incorporated; Lockheed Martin Corporation; McGraw-Hill...
- Using Brands to Look Good.
Grace, John // Across the Board; Oct98, Vol. 35 Issue 9, p55
Gives advice to companies concerning the need to understand a brand's reason for being, leading to corporate image impact. Key factors that maximize the impact of a brand.
- Boosting the corporate image.
Copeland, Beth // Indiana Business Magazine; Aug95, Vol. 39 Issue 8, p35
Offers tips on creating and maintaining a positive corporate image. Perception of the marketplace; Role played by the chief executive officer (CEO) in the company image; Employees as goodwill ambassadors; Community involvement; Logo; Phone etiquette; Hiring an outside consultant; Long-term...
- Identity building begins on inside.
Glover, Ron K. // Advertising Age's Business Marketing; Aug93, Vol. 78 Issue 8, p38
Opinion. Provides insights on building a global corporate image. Establishment of the right relationship between the external and the internal; Transforming the internal reality of one's products and services; Role of leadership in changing external image in the global market; Experience of Dun...
- Apply brand names liberally.
Glover, Ron K. // Advertising Age's Business Marketing; Nov94, Vol. 79 Issue 11, p8
Editorial. Comments on the importance of the use of a company's dominant brand identity. Impact of a corporate-wide brand on employee loyalty; Disadvantages of split identities.
- Most reputable in 2011?
Glover, Ron K. // New Zealand Management; Jun2011, Vol. 58 Issue 5, p8
The article reports on "NZ Management" magazine and Hay Group's 2011 annual survey of the most reputable organizations in New Zealand, including findings from the 2010 research which showed that strength of leadership and integrity are important factors in building corporate reputation.
- `Packaging' your company is the key.
Glover, Ron K. // Long Island Business News (7/1993 to 5/2009); 10/07/96, Vol. 43 Issue 41, p35
Focuses on the importance of packaging one's company when seeking to raise capital. Comment by Roger Rosenberg, director of corporate finance for Capital Market Solutions; Disadvantages of approaching a brokerage firm; Features of the services offered by Capital Market.
- Creating a positive first impression.
Blishak, Sylvia; Perryman, Sharron // Women in Business; May/Jun95, Vol. 47 Issue 3, p39
Presents guidelines for polishing a company's image. Importance of customers' first impression.
- Image is everything.
Lynn, Jacquelynn // Entrepreneur; Sep95, Vol. 23 Issue 9, p66
Details on the importance of a good company image for its success. Tips for analyzing the company's image.
- Naming Nature.
Schneider, Alex // Forbes Asia; 11/28/2005, Vol. 1 Issue 8, p8
No abstract available.
- Chris Stone reshapes with new identity, logo.
Schneider, Alex // Home Textiles Today; 5/13/2002, Vol. 23 Issue 36, p10
Reports on the changes to the corporate identity of Chris Stone in Los Angeles, California. Simplification to the trademark of the company; Emphasis to the promotional campaign of Chris Stone; Plan for an innovative projects and advertisements.
- remedy for a poor organizational image.
McManus, Michael L. // Advanced Management Journal (03621863); Summer79, Vol. 44 Issue 3, p31
Focuses on the organizational image technique, an organizational development approach to improve the image of the company. Approaches to image problem; Primary phases of the image technique; Elements of consultant staging; Illustration and cases.
- SONOO SINGH Introduction.
Singh, Sonoo // Marketing Week (01419285); 2/3/2011, Vol. 34 Issue 5, p32
An introduction to the journal is presented in which the editor discusses the series of buying agency reputation surveys regarding media planning.
- Placing Value on Your Professional Reputation.
McMorris, Frances A. // On Wall Street; Aug2006, Vol. 16 Issue 8, p14
The article discusses various reports published within the issue, including an interview by Arnella J. Forde with Deborah Galarneau, former employee of Merrill Lynch, and another by Tony Chapelle on the efforts of big corporations to protect their reputations.
- Online Shopping.
Norris, Jim // Canadian Musician; Jul/Aug99, Vol. 21 Issue 4, p20
Focuses on the pros and cons of electronic commerce. Increase in the number of online shoppers; Need to be aware of merchant reputation and business practices; Basis of hesitance to envoy in electronic commerce.
- Your Front Line Makes Lasting Impressions.
Lim, Gary // Business Journal (Central New York); 11/03/2000, Vol. 14 Issue 44, p16
Discusses the importance to companies of front-line employees who make the first contact with prospects and customers. Impact of front-end employees on the image and customer-service initiatives of firms; Things to consider to make sure that front-line staff deliver consistent messages to...
- Execs: Unethical conduct, bad press are largest threats.
Lim, Gary // Business Journal (Central New York); 7/19/2002, Vol. 16 Issue 29, p5
Discusses the results of the annual survey conducted by the Corporate Reputation Watch which identifies unethical behavior and media criticism as threats to a company's reputation in the U.S. Significant business goals that a positive corporate reputation can help fulfill; Reason for...
- Ensure Your Brand Is Actually Reaching Members.
Hoffman, Greg // Credit Union Journal; 11/25/2002, Vol. 6 Issue 47, p4
Focuses on the ways to ensure that the brand image of credit unions reach the members. Need for a comprehensive graphic standard manual; Evaluation of the communication devices in use; Development of branch level promotional campaign.
- How Nike Reduces Toxicity and Balances Consumer Needs with Enhanced Corporate Reputation.
Hoffman, Greg // Sustainable Brands Weekly; 2/11/2010, p1
The article focuses on reducing toxicity by Nike and balances consumer needs.
- The customer-friendly company.
Lowndes, E. Leil // American Nurseryman; 1/15/96, Vol. 183 Issue 2, p91
Provides suggestions on how to improve the image of a company to increase customer loyalty. Answering the phone on the first or second rings; Advantages of speaking distinctly; Acknowledgement of the presence of a customer. INSET: Talk to customers before they complain..
- What does it all mean?
Spaeth, Tony // Across the Board; Feb95, Vol. 32 Issue 2, p53
Presents the meanings of several corporate logos included in the author's list of best identity programs for 1994. Logo of National Semiconductor; Metropolitan Transit Authority; Federal Express; Xerox Corp.; Primerica; USF&G Insurance; Vanstar; Pentegra Group; Commonwealth Edison; Northeast...
- Brand risk management adds value.
Winston, Paul D. // Business Insurance; 11/15/99, Vol. 33 Issue 46, p54
Discusses the need for business enterprises to protect intangible assets such as reputation, intellectual property and brands. Framework for performing a risk analysis of demand for a company's brand; Components of brand risk; Requirements of managing brand risks.
- Corporate identity, branding and positioning.
Wakefield, Ann // Bank Marketing; Nov95, Vol. 27 Issue 11, p65
Discusses the issue of corporate identity in bank marketing in the United States. Impact of branding strategies on corporate positioning; Benefits of branding for banks; Criteria that banks should use in branding.
- Avoiding an identity crisis.
Hazel, Debra // Chain Store Age; May97, Vol. 73 Issue 5, p122
Stresses the importance of identity to each companies in retail trade. Impact of the creation of identity for shopping centers and other retail stores; The emerging identity of developers, acquires and third-party management firms.
Hazel, Debra // Business Journal Serving Fresno & the Central San Joaquin Valley; 6/30/2006, Issue 323576, p4
No abstract available.
- Wisdom from an entrepreneur.
Pollak, Jane // Fairfield County Business Journal; 09/25/2000, Vol. 39 Issue 39, p37
Discusses the importance of corporate logo in branding a business, based on the author's experience. Factors to consider in designing corporate logos; Need to create a lasting brand identity; Need for the logo to perfectly represent the company.
- Why brands build service businesses.
Armstrong, Challen // Fairfield County Business Journal; 09/25/2000, Vol. 39 Issue 39, p39
Discusses the importance of branding or a well-defined corporate image in the service industry. Factors to consider in establishing brand identity; Execution of corporate communications; Integration of communication strategies.
- Establishing a corporate identity.
Anderson, Tim // Fairfield County Business Journal; 7/23/2001, Vol. 40 Issue 30, p4
Presents viewpoints on establishing a corporate identity in Fairfield County, Connecticut. Importance of delivering effective messages about the business; Use of open-ended feedback to assess the quality of the business image; Consideration for the gathered feedbacks in revising the corporate...