Citations with the tag: COLUMBUS Media International Ltd
Results 1 - 5
- Media indies take on networks with consortium.
Croft, Martin // Marketing Week (01419285); 7/13/2006, Vol. 29 Issue 28, p13The article reports a global consortium comprising independent agencies is being launched called Columbus Media International (CMI) company with $4.2 billion from 13 media agencies around that world. BLM Media company is a driving force behind that launch of CMI. According to the chairman of...
- Indies unite to take on the global media goliaths.
Sanders, Lisa; Duttge, Willow // Advertising Age; 7/10/2006, Vol. 77 Issue 28, p1This article focuses on Columbus Media International, an entity composed of independent advertising agencies from around the world. By giving the members equity stakes, the group clearly hopes that Columbus will be able to operate like a single entity-a trick that has eluded most affiliate-type...
- COLUMBUS SETS SAIL.
Alarcon, Camille // B&T Weekly; 7/21/2006, Vol. 56 Issue 2573, p1The article presents information on the plans of Columbus Media International to partner with Australian agency Ikon Communications to increase the market share of the company in Australia. Global partnerships and alignments with different agencies, and beliefs of executives on the partnerships...
- Partnerships give Horizon a global presence.
Alarcon, Camille // Adweek; 11/2/2009, Vol. 50 Issue 39, pH41The article, part of a special advertising section, focuses on Columbus Media International, an international media buying service partnership between Horizon Media, Cossette Media of Canada, and the European agency Eurolab. The partnership was formed in 2006 to allow the three independent...
- Partnership give Horizon a global presence.
Alarcon, Camille // Brandweek; 11/2/2009, Vol. 50 Issue 39, pH41The author focuses on how media marketing and advertising agency Horizon Media, Inc. positioned itself to compete for global business. The agency and another independent media agency, Cossette Media of Canada, joined European media agency network Eurolab to form Columbus Media International, a...
