Citations with the tag: ADVERTISING -- Food
Results 51 - 100
- Rosebud ads redefine `family'.
// Nation's Restaurant News; 09/22/97, Vol. 31 Issue 38, p18Reports on the launch of an advertisement created for the family of eateries operated as part of Rosebud Restaurants.
- Drawn to indulge.
// Nation's Restaurant News; 10/20/97, Vol. 31 Issue 42, p17Features a magazine advertisement for One Market Restaurant in San Francisco, California. Target customers; Theme of the advertisements.
- Chipotle ads take to the great outdoors.
// Nation's Restaurant News; 10/20/97, Vol. 31 Issue 42, p17Reports on the outdoor transit advertising campaign of Chipotle Mexican Grill restaurant in Denver, Colorado.
- FOODIES TURN TO THE MIDDLE.
Lyons, Kate // B&T Weekly; 11/21/2003, Vol. 53 Issue 2452, p25Discusses the use of magazines to advertise food in Australia. Advertising revenue and circulation of various magazines; Growth in mid-market and supermarket titles; Increase in the range of advertisers using the magazine.
- Australia: the world's best.
Lyons, Kate // B&T Weekly; 11/21/2003, Vol. 53 Issue 2452, p26Features the awards won by Australia at the World Food Media Awards in November 2003. Best television food and/or drink show; Best soft cover recipe book; Best food book; Best drink magazine. INSET: 2003 WORLD FOOD MEDIA AWARDS--AUSTRALASIAN GOLD WINNERS.
- Discounting is raising stink again.
McLaughlin, John // Restaurant Business; 5/20/94, Vol. 93 Issue 8, p20Reports on the financial burden faced by full-service eatery brought about by discount or two-for-one-entree coupons they sell to consumers. Continued participation in dining clubs that peddle discount coupons; Unbreakable habit due to the presence of eatery outlets that sell discount coupons;...
- Talk is cheap.
Coeyman, Marjorie // Restaurant Business; 7/1/95, Vol. 94 Issue 10, p44Reports on the reluctance of restaurants to advertise in radio talk shows. Radio talk shows that restaurants find too inflammatory to patronize; Popularity of talk show hosts Rush Limbaugh and Howard Stern; Potential downside of associating with some of the controversial radio talk shows.
- Dining with reservations.
Boisclair, Marc // Restaurant Business; 10/01/97, Vol. 96 Issue 19, p16Reports on the promotion of safety as an advertising strategy by restaurant operators in Atlanta, Georgia. Efforts to provide adequate and safe parking services.
- Spinning image.
Bernstein, Elizabeth // Restaurant Business; 01/01/99, Vol. 98 Issue 1, p39Focuses on the improvement in the advertising and image-building approaches of the restaurant industry in the United States. Historical inferiority of the industry in terms of advertising spendings; Need for the industry to publicize career opportunities available for employees; Significance of...
- What women want?
Chipley, Abigail; Rothacker, Jordan // Vegetarian Times; Mar2001, Issue 283, p16Presents the results of a study on the number of advertisements for foods and drinks high in fats and sugar featured in women's magazines.
- Ban Junk Foods Ads During Kid Shows?
Chipley, Abigail; Rothacker, Jordan // Scholastic News -- Edition 5/6; 5/10/2010, Vol. 78 Issue 23/24, p15The article presents contradicting views on whether to ban junk food advertisements during children's shows.
- Ad Attack!
Entin, Carli // Scholastic DynaMath; Sep2007, Vol. 26 Issue 1, p10A quiz concerning the average number of food advertisements seen per week by children is presented.
- Do's & don'ts in Advertising.
Yonge, Ian // Food Manufacture; Dec98, Vol. 73 Issue 12, p36Looks at legislative rules for food advertising in Great Britain. Rule against any suggestion that medicine is either a food or cosmetic; Requirement for advertisers to show their diet plans are nutritionally well-balanced; Diet aids should make clear how they work; Rules for alcohol...
- Got milk?
Yonge, Ian // Dairy Field; Jan1998, Vol. 181 Issue 1, p8Presents information about the series of `Got Milk?' commercials. Storyline of the commercial.
- IMAGE MAKERS.
Yonge, Ian // Dairy Field; Jul2002, Vol. 185 Issue 7, p8Features several food product promotions in the United States. Roberts Diary's Fund in the Sun summer promotion; ConAgra Foods' Reddiwhip; Saputo's 2002 promotion.
- Crossing desert to get dessert: Advertisers go to new lengths.
Conover, Kirsten A. // Christian Science Monitor; 8/1/96, Vol. 88 Issue 173, p9Describes an advertising strategy employed by New England-based ice-cream manufacturer Brigham Inc. in a bid to spur product sales. Young adults as target market for the campaign; Dweck & Campbell as the advertising agency responsible for the Brigham ads; Description of the Brigham ads.
- Consumer Gain From the FDA's New Policy on Health Claims.
Smith, Frances B. // Consumers' Research Magazine; Jan2003, Vol. 86 Issue 1, p34Discusses the updated policy of the U.S. Food and Drug Administration on health claims for conventional foods and dietary supplements. Requirement for an advertisement or a label to be considered a health claim; Similarity of the approach to regulating advertising for food and dietary...
- Should you fuel up with V8?
Smith, Frances B. // Consumer Reports on Health; Sep99, Vol. 11 Issue 9, p2Evaluates the health claims touted in the advertising campaign of the V8 vegetable juice drink.
- Please come; we went to all this trouble...
Smith, Frances B. // Nation's Restaurant News; 11/24/97, Vol. 31 Issue 47, p14Features Steelhead Grill's print advertisements for its restaurants in the United States. Theme of advertisements.
- Move over, moon pies.
Smith, Frances B. // Nation's Restaurant News; 03/23/98, Vol. 32 Issue 12, p16Presents the poster advertisement for Coffee Underground, a new coffee bar/cinema in Greenville, South Carolina. Poster's use of images of the redneck culture to promote the establishment.
- Marketing digests.
Smith, Frances B. // Nation's Restaurant News; 04/20/98, Vol. 32 Issue 16, p14Reports on developments related to marketing and advertising initiatives of various restaurants in the United States as of April 20, 1998. Includes Subway Restaurant's promotion of the motion picture `Paulie'; Mazzio Corp.'s television spot for its UltraThin Crust pizza product; Red River...
- It's the lobster that got away and the tale of the talking bag.
Cebrzynski, Gregg // Nation's Restaurant News; 07/27/98, Vol. 32 Issue 30, p16Presents news briefs related to the advertising efforts of restaurant operators in the United States, as of July 27, 1998. Includes theme of the television spot for Rubio's Restaurants' lobster burrito promotion; Long John Silver's television advertisement featuring a talking bag.
- Advertising questions that may be in search of answers.
Cebrzynski, Gregg // Nation's Restaurant News; 11/02/98, Vol. 32 Issue 44, p14No abstract available.
- News digests.
Cebrzynski, Gregg // Nation's Restaurant News; 04/26/99, Vol. 33 Issue 17, p14Reports updates in the foodservice industry in the United States as of April 1999. Includes plans of the Subway Sandwiches & Salads to launch a second `Blues Clues' Kids' Pak promotion; Berry*Brown Advertising as the advertising agency of the Friendly Ice Cream Corp.; Introduction of sushi to...
- News digests.
Cebryznski // Nation's Restaurant News; 10/11/99, Vol. 33 Issue 41, p21Reports on the advertising and marketing initiatives of restaurants in the United States as of October 11, 1999. Launch of an advertising campaign promoting Jack in the Box's Ultimate Cheeseburger product; Introduction by Subway restaurants of the Pepsi Twist 'n Go cup.
- Huddle House breaks TV campaign, rolls out new interior design.
Cebrzynski, Gregg // Nation's Restaurant News; 03/20/2000, Vol. 34 Issue 12, p12Reports that Huddle House Restaurants has launched its first major television advertising campaign in the United States. Advertising campaign as part of the chain's marketing strategy that includes a redesign of restaurant interiors and a business expansion; Emphasis on the restaurant's...
- Totally misleading.
Cebrzynski, Gregg // Tufts University Diet & Nutrition Letter; Mar95, Vol. 13 Issue 1, p1Reports on a misleading advertisement for Total cereal which claims to contain 100 percent of many nutrient requirements in a bowl of the breakfast cereal. Poor absorption of nutrients from the cereal; Problem with water-soluble vitamins.
- Detective Story: A Tough Nut To Crack.
Takaki, Millie // SHOOT; 4/12/2002, Vol. 43 Issue 15, p15Features the series of television advertisements for the Corn Nuts brand in the U.S. Name of art director; Involvement of director Chester Wong; Presentation of the slogan of the campaign.
- Soup's On At International ANDY Awards.
Takaki, Millie // SHOOT; 5/3/2002, Vol. 43 Issue 18, p1Focuses on the award of the advertisement for Heinz/Microwaveable Soup. Direction of the ad; Details on the International ANDY Awards received; Amount of the cash prize.
- MetaTechnik Serves Jell-O Pudding.
Takaki, Millie // SHOOT; 5/3/2002, Vol. 43 Issue 18, p12Presents the advertisement for KF Holdings/Jell-O Brand Pudding Tubs. Information on the advertising agency; Contribution of the visual effects artist; Effort of the online editor on the ad.
- 'Product Placement Cup'.
Takaki, Millie // SHOOT; 8/9/2002, Vol. 43 Issue 31, p11Features the television advertisement for Wahoo's Fish Tacos Restaurant in Colorado. Use of a simple paper cup; Details on the sequence of the spot; Members of the creative team.
- Cole & Mason in celebrity link-up.
Takaki, Millie // Housewares; Sep/Oct99, Issue 148, p4Reports on Cole & Mason's team-up with celebrity chef Ed Baines to promote its range of salt and pepper mills.
- Health and nutrition messages in food advertisements: A comparative content analysis of young and...
Hill, Han M.; Radimer, Kathy L. // Journal of Nutrition Education; Nov/Dec96, Vol. 28 Issue 6, p313Examines the health and nutrition messages of food advertisements of Australian magazines catering to young and mature women. Percent of advertisments touting basic food groups in magazines for mature women; Focus on advertisement more on taste and quality of food rather than health and...
- Eat, drink, be merry--and quiet!
Hill, Han M.; Radimer, Kathy L. // Nation's Restaurant News; 1/17/94, Vol. 28 Issue 3, p12Features Kansas City, Mo.-based Italian restaurant Milano's advertisement. Publication of the ad in `The New Times,' an alternative newspaper and `The Sun,' a suburban daily; Creation of the ad by Boszta Coszta Advertising & Design Inc.
- Tony Roma's re-stakes its `Claim to Fame'--ribs.
Liddle, Alan // Nation's Restaurant News; 1/24/94, Vol. 28 Issue 4, p12Reports on the advertising campaign called `Claim to Fame' launched by Tony Roma's, A Place for Ribs chain of restaurants. Spot television and radio in various markets; Focus on the company's heaviest users; Projected expenses for the campaign; Features of television and radio commercials.
- Diners beware: Don't go broke.
Liddle, Alan // Nation's Restaurant News; 2/7/94, Vol. 28 Issue 6, p12Features the print advertisement of The Bijou Cafe in Sarasota, Florida.
- Avoid crossfire of controversy: Provide responsible advertising.
Liddle, Alan // Nation's Restaurant News; 3/28/94, Vol. 28 Issue 13, p47Editorial. Comments on the need for the foodservice industry to guard against irresponsible advertising. Criticisms on McDonald's Corp. for its promotional tie-ins; Suggestions from protectors of public morality; Perception on violence and amorality in media.
- Meet the press.
Gordon, Alisa; Soeder, John // Restaurant Hospitality; Feb95, Vol. 79 Issue 2, p28Offers information for restaurateurs on sources of press releases. Referral to mastheads in newspapers and magazines; Compilation of the names of individual assignment editors at television stations; Research on the names of radio personalities; Updating of contact lists. INSET: More media savvy..
- Blow Your Own Horn.
Greenwald, Joe // Restaurant Hospitality; Apr99, Vol. 83 Issue 4, p30Presents strategies for restaurant owners on how to advertise and attract media attention. Easy ways to get publicity for a restaurant; Steps to raise the profile of a restaurant.
- Nestle secret global review draws to close.
Greenwald, Joe // Marketing Week (01419285); 7/5/2001, Vol. 24 Issue 21, p10Reports the completion of a global review of the advertising of Nestle Corp. food industry. Realignment of accounts from the results of the review; Composition of the business of Nestle; Invitation of agency networks of Nestle.
- Nestl� �3m ambient ad business up for grabs as brands are sold.
Greenwald, Joe // Marketing Week (01419285); 5/9/2002, Vol. 25 Issue 19, p10Reports the review of food brands advertising business by Nestl� in Great Britain. Relevance of the evaluation to the plan of Hicks, Muse, Tate & Furst to acquire the business; Management of advertising by Publicis and McCann-Erickson for the brands; Supervision of the brands by the grocery...
- TV Dinners.
Greenwald, Joe // Weekly Reader News Edition 4-6; 1/21/2011, Vol. 89 Issue 14, p8A quiz about fast-food advertising in the U.S. is presented.
- Ad spots aim for cyberspace.
Dwyer, Steve // Prepared Foods; Mar99, Vol. 168 Issue 3, p25Focuses on the impact of Internet advertising on the food industry and trade in the United States. Efforts of food companies to broaden their Internet advertising initiatives; Conducting creative audits on the quality of advertising messages; Advertising's focus on women consumers. INSET:...
- Gardenburger aims for the top.
Thayer, Warren // Frozen Food Age; Apr98, Vol. 46 Issue 9, p1Focuses on the advertising campaign of Gardenburger, a company that sells frozen vegetable burgers. Sales posted by Gardenburger in 1997; Centerpiece of Gardenburger's television advertisement; Observations by media analysts on Gardenburger's move.
- Las Vegas franchisees OK a Big Mac price cut.
Martin, Patricia // Las Vegas Business Press; 03/24/97, Vol. 14 Issue 12, p3Reports on the members of the local franchisee cooperative of McDonald's that voted this April 1997 to participate in Campaign 55, a national promotion of cheap mealtime sandwiches in Las Vegas, Nevada. Efforts in boosting domestic sales; Published reports on the promotion; Campaign 55 as...
- Food for thought.
Cornell, Halley // Business Journal Serving Fresno & the Central San Joaquin Valley; 10/15/2001, Issue 322835, p10Focuses on the restaurant industry in Fresno, California. Accounts on the advertising approach of the city food industry; Involvement of the industry in community and charity service; Reputation of the food service industry; Expansion services of restaurants.
- Best ads.
Cornell, Halley // Nation's Restaurant News; 12/19/94, Vol. 28 Issue 50, p89Reports on the best restaurant advertisements in 1994. Includes Shoney's Restaurants' `Adventures of Bud and Shirley' campaign; Pizza Inn's delivery campaign; Wendy's International Inc.'s spokesman Dave Thomas; Gils' Espresso Bongo Lounge's advertisement for its opening.
- McDonald's to step up ad spending for 1998.
Kramer, Louise; Petrecca, Laura // Advertising Age; 12/15/97, Vol. 68 Issue 50, p4Reports that the McDonald's restaurant chain plans to increase its advertising budget for 1998. Overall advertising spending; Comments of Brad Ball, senior vice president of marketing for McDonald's; Local versus national advertising; Mention of agencies Arnold Communications, Moroch &...
- Junk food ads target the young.
Coghlan, Andy // New Scientist; 11/30/96, Vol. 152 Issue 2058, p8Reports on the survey conducted by Consumers International on junk food advertising. Target customers; Average number of food advertising in various countries.
- Voulez-vous dine and dance?
Coghlan, Andy // Nation's Restaurant News; 04/14/97, Vol. 31 Issue 15, p14Takes a look at the print advertisement for the Circa nightclub-restaurant in Philadelphia's Center City, which appeared in the March 1997 issue of `Philadelphia' magazine.
