Citations with the tag: ADVERTISING -- Alcoholic beverages
Results 51 - 100
- Critics take aim at the effect of hip commercials on kids.
Scherer, Ron; Gaouette, Nicole // Christian Science Monitor; 12/26/96, Vol. 89 Issue 22, p1
Part I. Discusses the impact that hip alcohol commercials are having on children in the United States. Outline of the effect that catchy jingles in advertisements for alcohol are having on kids; Critics view of the link between advertising and teenage alcoholism; Findings of a 1995 survey by...
- HANGOVER WARNING.
Clancy, Sean // B&T Weekly; 11/21/2003, Vol. 53 Issue 2452, p12
Examines the risk facing marketers and advertisers in the promotion of alcohol brands in Australia. Need to put ethics before sales; Promises made to young people who drink alcoholic beverages; Spending by alcohol manufacturers on sales and marketing activities.
- Looking back.
Clancy, Sean // Public Relations Tactics; Oct99, Vol. 6 Issue 10, p3
Presents an excerpt of an advertisement in the October 1959 issue of the periodical `PR Journal' which promoted the value of liquor as gift items.
- The gin man.
Bleecker, Susan Jennett // Town & Country; Oct96, Vol. 150 Issue 5197, p328
Reports that Tanqueray Gin advertising symbol Mr. Jenkins was discovered on the page of `Town & Country' magazine.
- Who reads the warning label?
Maines, John // American Demographics; Sep92, Vol. 14 Issue 9, p13
Discusses the results of a survey by the Roper Organization financed by St. Louis-based Anheuser-Busch. Sample asked to comment on five rotating labels proposed by Senator Strom Thurmond (R-S.C.) and Representative Joseph Kennedy (D-Mass.); Center for Science in the Public Interest (CSPI);...
- Seeing art in a bottle.
Kim, Hank // Adweek Eastern Edition; 9/1/1997, Vol. 38 Issue 35, p28
Reports on extension of Absolut Vodka's advertising campaign for its alcoholic beverages in the United States, into an art collection entitled, `Absolut Expressions: Through Strokes, Stitches and Shapes.' Artists commissioned to render work in the collection; Themes of the collection.
- Sizzling sauces blur US spirits ad ban definition.
Benezra, Karen // Campaign (UK); 10/24/97, Issue 43, p25
Focuses on the issue of the television advertising restrictions for alcoholic beverages in the United States. Contention that alcoholic beverages ads should fall under the same regulations as beer advertising; Trends in alcoholic beverage advertising in cable television; Broadcast networks...
- Lifting ban won't drive kids to drink.
Bozell III, L. Brent // Insight on the News; 12/23/96, Vol. 12 Issue 48, p32
Reports on the lifting of the self-imposed ban on television and radio advertising of its products by the hard-liquor industry in the United States. Helping compete with the beer and wine manufacturers; Imputation of magical power on advertising.
- Pockets of success tempered by concern.
Khermouch, Gerry // Brandweek; 06/15/98, Vol. 39 Issue 24, pS28
Reports on advertising of alcoholic beverages in the United States. Importance of the role of alcoholic beverages in consumers' lives; Sluggish growth and continued pricing pressure as outloook for the industry; Increase in imports; Anheuser-Busch's favorable performance; Miller Brewing's...
- Cutty Sark launches ...750,000 ad campaign.
Schell, Mari Carmen // Caribbean Business; 10/14/1993, Vol. 21 Issue 41, p26
Reports on scotch whiskey Cutty Sark's launching of an advertising campaign that aims to gain a larger share of women consumers in Puerto Rico. Estimated production costs; Ballori & Farre as advertisement creator; Statistics on Puerto Rican imports of hard liquor.
Schell, Mari Carmen // New Yorker; 9/10/1955, Vol. 31 Issue 30, p75
An excerpt from "Courier Express" journal regarding the Erie Methodist Conference which was held to support the proposed federal legislation banning the alcoholic beverage advertisement on television and radio is presented.
- Absolut bottom line.
Schell, Mari Carmen // New York Amsterdam News; 10/09/97, Vol. 88 Issue 41, p20
States that liquor ads are being compared to cigarette ads when its comes to the influence of advertising on young people. Views on Absolut vodka ads; Comments from Ray Johnson, from the TBWA Chiat/Day advertising company in Manhattan.
- Casanova introduces new Coors spot.
Schell, Mari Carmen // Adweek Eastern Edition; 9/9/1996, Vol. 37 Issue 37, p60
Cites the television advertisement created by Casanova Pendrill Publicidad for Coors. Casanova's collaboration with Foote Cone and Belding.
- Baileys backs budget shift to promoting its Web site.
Rich, Laura // Adweek Western Edition; 10/27/97, Vol. 47 Issue 43, p39
Focuses on the launching of the `Baileys Original Irish Cream' advertising campaign on its Web site. Involvement of the advertising network Real Media in the creation of the campaign; Objectives of the campaign; Comments from Deborah Loth, creative director at Lowe Howard-Spink new media unit.
- UNDER THE INFLUENCE.
Theodore, Sarah // Beverage Industry; Sep2000, Vol. 91 Issue 9, p102
Reports on Absolut Vodka's Absolut Angel initiative. Grants given to entrepreneurs; Combining of art and technology; Absolut art collections.
- Alcoholic beverages.
Theodore, Sarah // Advertising Age; 5/3/1993, Vol. 64 Issue 19, Advertising Age The... pS-4
Features the winners in the alcoholic beverages TV ad category of the Advertising Age's The Best Awards. McKenzie River Corporation's Black Star Beer; Carlsberg-Tetley/Allied Beverages' Castelmaine Beer; Bass Brewers's Tenant's Extra; Smirnoff Vodka; Anheuser-Busch's Budweiser.
- Absolut ads sans bottle offer a short-story series.
Arndorfer, James B. // Advertising Age; 1/12/1998, Vol. 69 Issue 2, p8
Looks at advertisements for Absolut vodka that do not feature the bottle that made the brand notorious. The effort as revolving around short stories about the brand; Who the advertisements are designed to appeal to; The decision of Seagram to create new advertisements for 7 Crown blended and VO...
- Studying the effects of alcohol advertising on consumption.
Saffer, Henry // Alcohol Health & Research World; 1996, Vol. 20 Issue 4, p266
Examines the effects of alcohol advertising on alcohol consumption. Approaches to estimate alcohol advertising effect on consumption; Studies using national advertising expenditure data; Ban of alcohol advertising; Descriptions of counteradvertising; What the economic theory of alcohol...
- Advertising response function: A framework for..
Saffer, Henry // Alcohol Health & Research World; 1996, Vol. 20 Issue 4, p268
Considers advertising response function as phenomena that can describe the relationship between alcohol advertising and consumption. Advertising response function described; Three-step process of the response to a alcohol advertising ban; Theory of diminishing marginal product.
- Stanbrook attacks EC as legal assault on ad curbs falters.
Saffer, Henry // Campaign (UK); 06/26/98, Issue 26, p6
Focuses on the delay of legal action, on a ban on alcohol in France. Reference to a survey conducted in Europe on the effects of advertising on children; Claims that the ban has led to an increase in teenage drunkenness; Comments from Lionel Stanbrook, deputy director of Great Britain's...
- AA argues against ban on alcohol ads.
Saffer, Henry // Campaign (UK); 5/25/2012, Issue 21, p3
The article reports that the Advertising Association (AA) has expressed that it wants the British government to reject demand for ban on alcohol advertising, in a submission to the Commons Health Select Committee.
- Erratum: Vol. 55, No. 34.
Saffer, Henry // MMWR: Morbidity & Mortality Weekly Report; 9/8/2006, Vol. 55 Issue 35, p967
A correction to the article "Youth Exposure to Alcohol Advertising on Radio--United States, June-August 2005" that was published on September 1, 2006 issue is presented.
- Italian government looks to curb alcohol ads.
Saffer, Henry // Adweek Western Edition; 8/16/93, Vol. 43 Issue 33, p14
Reports on the Italian government's study of proposed laws to further restrict alcohol advertising. Effort to make consumers understand the risks of excessive drinking; Banning of alcohol advertisements in all media; Penalties for violators.
- Slammin' the Dhu.
Saffer, Henry // Advertising Age's Creativity; Jan/Feb97, Vol. 5 Issue 1, p10
Focuses on an advertising campaign to market Loch Dhu black whisky. How The Voices of Concern, a protest group is marketing the whisky; Comments from Paul Meany, an art director.
- Extrasensory conception.
Saffer, Henry // Advertising Age's Creativity; Jan/Feb97, Vol. 5 Issue 1, p10
Focuses on an advertising campaign for Guinness, an alcoholic beverage. Comments from Marty Weiss, creative director of Weiss Whitten Stagliano of New York; Description of the advertisements.
- Trade: 'be tougher on supermarkets'.
Pescod, Adam // Publican's Morning Advertiser; 6/2/2011, Issue 9, p4
The article reports that executives have urged the government to take robust action over the failure of supermarkets to remove alcohol promotions in Great Britain.
- Striving to lift spirits, absolut goes Hollywood.
Sutter, Mary // Advertising Age International; 01/11/99, p11
Reports on the scheduled appearance of the cinema advertisements of Absolut Vodka in theaters in Colombia and Venezuela starting April 1999. TBWA of New York City as creator of the advertisements; Print advertising as previous focus of advertising spending of Absolut Vodka; Background on the...
- Major radio groups swear off liquor ads.
Wilke, Michael; Ross, Chuck // Advertising Age; 12/9/1996, Vol. 67 Issue 50, p3
Informs that major radio station group owners are issuing blanket rejections of commercials for hard liquor, despite previously having run them without consumer complaint. Liquor advertisers as left with smaller station groups to place radio campaigns; Executives at CBS/Westinghouse/Infinity...
- Brewing up FTC trouble.
Wilke, Michael; Ross, Chuck // Advertising Age; 12/9/1996, Vol. 67 Issue 50, p22
Opinion. Discusses the significance of a Federal Trade Commission (FTC) investigation into an ad by Stroh Brewery Co. The appearance of an ad for Schlitz Malt Liquor on MTV's teen-program `My So-Called Life'; What the trend of FTC investigations into advertisements for alcoholic beverages could...
- Kings For A Day.
Wilke, Michael; Ross, Chuck // Ski; Dec99, Vol. 64 Issue 4, p46
Features Dewar's Scotch advertising campaign featuring Igneous Skis manufacturing company.
- Drink brands 'must act' to avoid ad clampdown.
Charles, Gemma // Marketing (00253650); 1/13/2010, p1
The article reports on the plan of the government in England to ban advertisements of drinking liquors.
- BOTTOMS UP.
Anderson, Mae // Adweek Southeast Edition; 10/29/2001, Vol. 22 Issue 44, p29
Presents information on the concept used for the advertisements of the Bombay Sapphire gin in 2001. Retention of the martini glass campaign of the advertisements; Photographer hired for the campaign; Designers of the martini glasses used in the campaign.
- On Capitol Hill, voices raised vs. alcohol ads.
Fitzgerald, Nora // Adweek Eastern Edition; 10/6/1997, Vol. 38 Issue 40, p2
Reports on various developments concerning liquor advertisements in the United States. Proposed banning of alcohol billboards in Washington, D.C.; Alcohol advertising inquiry conducted by the Federal Communications Commission.
- Alcohol ad restraints suggested.
Teinowitz, Ira // Advertising Age; 11/6/1995, Vol. 66 Issue 45, p8
Discusses the effort to seek restraint on liquor and beer advertising. Use by alcohol advertisers of images with cartoon like quality; Comments of George Hacker of the Center for Science in the Public Interest; How the effort relates to the Food and Drug Administration's limitation of tobacco...
- Govt blocks move for alcohol ad ban.
Teinowitz, Ira // Campaign (UK); 3/18/2011, Issue 11, p2
The article reports on the move of the British government against the alcohol advertisement ban asserted by physicians and other health groups in Great Britain.
- Pick of the week.
Teinowitz, Ira // Campaign (UK); 09/12/97, Issue 37, p25
Reports on Caroline Marshall's selection of Lowe Howard-Spink's `surgeons' poster advertisement for Smirnoff liquor.
- Trucks pull their weight on the road.
Martin, Dawn // Beverage Industry; Apr96, Vol. 87 Issue 4, p52
Reports that brewers are bringing their billboard ad messages to truck panels. Efforts by Mobile Media to develop a device for attaching flexible canvas to the sides of trucks; Share of Columbia Distributing Co. in customized trucks; Lack of figures pointing to the effectiveness of the trucks.
- Ad spending inches up.
Martin, Dawn // Beverage Industry; May97, Vol. 88 Issue 5, p10
Focuses on the findings of Beverage Industry Ad Spending Survey that beverage marketers remain consistent in their advertisement spending practices. Plans of marketers to boost their advertisement spending; Results of the survey; Where 1997 advertisement dollars will go; Two messages marketers...
- Bill requiring alcohol ad warnings introduced.
Gallagher, John // Broadcasting & Cable; 4/5/93, Vol. 123 Issue 14, p45
Reports that a bipartisan bill, the Sensible Advertising and Family Education Act (SAFE) of 1993, that would require TV, radio and print alcohol advertisements to include health and safety warnings was introduced in Congress on March 30, 1993 amid strong protest from advertisers. Co-sponsor...
- The Impact of Product Usage Warnings in Alcoholic Beverage Advertising.
Smith, Sandra J. // Journal of Public Policy & Marketing; 1990, Vol. 9 Issue 1, p16
Looks at the product usage warnings in advertising alcoholic beverages. Role of television; Research method; Effects of product warnings on audiences.
- Tap Talk.
Swarts, Will // Restaurant Business; 9/15/2001, Vol. 100 Issue 18, p16
Focuses on the prohibition of liquor advertisements in Utah. Growth of sales among companies selling liquors; Comments from judge David Sam on the banning advertisement of liquors; Impact of the advertisement prohibition on the public.
- What to do about alcohol advertising.
Beaver, William // Business Horizons; Jul/Aug97, Vol. 40 Issue 4, p87
Focuses on alcohol advertising on television. Alcohol and crime; Role of advertising in alcohol industry; Impact of alcohol advertising in teenagers.
- ABSOLUT ON THE WEB.
Beaver, William // Beverage Industry; Dec2000, Vol. 91 Issue 12, p58
Announces Absolut Vodka's launch of a Web site at absolut.com which includes information on Absolut's production and distillation process.
- Despite industry opposition, support grows for advertising legislation.
Beaver, William // Alcoholism Report; May93, Vol. 21 Issue 5, p1
Reports on the congressional support for the Sensible Advertising and Family Education Act of 1993 (SAFE) bill requiring warnings from alcohol-related ads. Sen. Strom Thurmond (R-SC) as the lead sponsor; Paul Simon (D-IL) as co-sponsor; Companion legislation in the House by John Conyers (D-MI);...
- JMD lands Absolut account.
Maldonado, Jose E. // Caribbean Business; 3/14/1996, Vol. 24 Issue 10, p43
Reports that JMD Communications has been named to handle Absolut vodka advertising campaign. Distributor of Absolut vodka; Other accounts of JMD; Comment from president of JMD, Joey Jimenez.
- TV Trouble.
Maldonado, Jose E. // Winner; Jan2001, Vol. 44 Issue 5, p8
Presents a word game for children about television advertisements for beers.
- Supreme Court rejects Baltimore billboard ban appeal.
H.F. // Broadcasting & Cable; 05/05/97, Vol. 127 Issue 19, p20
Focuses on the U.S. Supreme Court's decision to ban the advertising of alcoholic beverages and tobacco products. Controversy on Supreme Court's refusal to hear the case; Stand of U.S. Court of Appeals.
- Pulling the Plug on Alcohol.
H.F. // Scholastic Action; 4/18/2003, Vol. 26 Issue 13, p6
Presents a debate in the U.S. on whether alcohol advertisements should be banned from television.
- From capit-ale hill...
H.F. // Beverage World; 9/1/96, Vol. 115 Issue 1623, p20
Reports on the National Beer Wholesalers Association's (NBWA) reaction to US Representative Joe Kennedy's bill which proposes severe restrictions on alcohol advertising.
- Bud's ants don't cut it.
Johnson, Barry // Advertising Age; 6/19/1995, Vol. 66 Issue 25, p28
A letter to the editor is presented in response to a review of the first broadcast attempt by advertising agency DDB Needham Worldwide for the Budweiser beer in the May 29, 1995 issue.