Citations with the tag: ADVERTISING -- Alcoholic beverages
Results 51 - 100
- Major radio groups swear off liquor ads.
Wilke, Michael; Ross, Chuck // Advertising Age; 12/9/1996, Vol. 67 Issue 50, p3
Informs that major radio station group owners are issuing blanket rejections of commercials for hard liquor, despite previously having run them without consumer complaint. Liquor advertisers as left with smaller station groups to place radio campaigns; Executives at CBS/Westinghouse/Infinity...
- Brewing up FTC trouble.
Wilke, Michael; Ross, Chuck // Advertising Age; 12/9/1996, Vol. 67 Issue 50, p22
Opinion. Discusses the significance of a Federal Trade Commission (FTC) investigation into an ad by Stroh Brewery Co. The appearance of an ad for Schlitz Malt Liquor on MTV's teen-program `My So-Called Life'; What the trend of FTC investigations into advertisements for alcoholic beverages could...
- Stanbrook attacks EC as legal assault on ad curbs falters.
Wilke, Michael; Ross, Chuck // Campaign (UK); 06/26/98, Issue 26, p6
Focuses on the delay of legal action, on a ban on alcohol in France. Reference to a survey conducted in Europe on the effects of advertising on children; Claims that the ban has led to an increase in teenage drunkenness; Comments from Lionel Stanbrook, deputy director of Great Britain's...
- DOWN THE WIRE: NEWS & VIEWS.
Corbitt, Warren; Hughes, Holly Stuart; Golden, Reuel // Photo District News; Oct2001, Vol. 21 Issue 10, Special Section p8
Presents news briefs related to photography on the Internet as of October 2001, including an online advertising campaign created for Absolut Vodka.
- Editor's Note.
Ball, Amelia // National Liquor News; Apr2008, Vol. 27 Issue 3, p4
The article discusses various reports published within the issue, including one on alcohol advertising and sports sponsorships and another on Scotch and Irish whiskey.
- On Capitol Hill, voices raised vs. alcohol ads.
Fitzgerald, Nora // Adweek Eastern Edition; 10/6/1997, Vol. 38 Issue 40, p2
Reports on various developments concerning liquor advertisements in the United States. Proposed banning of alcohol billboards in Washington, D.C.; Alcohol advertising inquiry conducted by the Federal Communications Commission.
- MPs divided over blanket ban on alcohol advertising.
Fitzgerald, Nora // Marketing Week (01419285); 1/14/2010, Vol. 33 Issue 3, p4
The article reports that British Members of Parliament (MPs) are divided over the country's Health Committee report on alcohol which raised the possibility of blanket bans on alcohol advertising and promotion in Great Britain.
- Family groups fight Halloween beer ads.
Baldauf, Scott // Christian Science Monitor; 10/26/95, Vol. 87 Issue 232, p4
Presents the protest against the Halloween beer advertisements raised by anti-alcoholism groups led by Center on Alcohol Advertisement. Reason for the protest voiced by the groups; Response of the beermakers on the issue.
- Lifting ban won't drive kids to drink.
Bozell III, L. Brent // Insight on the News; 12/23/96, Vol. 12 Issue 48, p32
Reports on the lifting of the self-imposed ban on television and radio advertising of its products by the hard-liquor industry in the United States. Helping compete with the beer and wine manufacturers; Imputation of magical power on advertising.
- Beer ads benched.
Bozell III, L. Brent // Christianity Today; 2/5/90, Vol. 34 Issue 2, p55
Reports on a decision by CBS to limit advertising of beer and wine during the National Collegiate Athletic Association (NCAA) basketball tournament. NCAA's efforts to eliminate or restrict ads for alcohol due to the high incidence of alcohol abuse on campuses nationwide.
- A qualitative investigation of responses to televised alcohol advertisements.
Wyllie, Allan; Holibar, Francesca; Casswell, Sally; Fuamatu, Nite; Aiolupatea, Ken; Barnes, Helen Moewaka; Panapa, Aroha // Contemporary Drug Problems; Spring97, Vol. 24 Issue 1, p103
Presents the results of the study among adolescents and 18- to 29-year-old ethnic groups in New Zealand on their responses to televised alcohol advertisements. Association of the advertisements with heavy drinking; Affirmation of the call for the ban of alcohol advertisements by the study;...
- A qualitative investigation of the responses of in-treatment and recovering heavy...
Thomson, Andrew; Bradley, Eldene; Casswell, Sally // Contemporary Drug Problems; Spring97, Vol. 24 Issue 1, p133
Presents the results of the study in New Zealand among in-treatment and recovering heavy drinkers on the influence of alcohol advertising in television. Importance of the study in reviewing advertising regulations; Mitigation of the difficulty in abstaining from alcoholic drinks with the...
- The gin man.
Bleecker, Susan Jennett // Town & Country; Oct96, Vol. 150 Issue 5197, p328
Reports that Tanqueray Gin advertising symbol Mr. Jenkins was discovered on the page of `Town & Country' magazine.
- Cutty Sark launches ...750,000 ad campaign.
Schell, Mari Carmen // Caribbean Business; 10/14/1993, Vol. 21 Issue 41, p26
Reports on scotch whiskey Cutty Sark's launching of an advertising campaign that aims to gain a larger share of women consumers in Puerto Rico. Estimated production costs; Ballori & Farre as advertisement creator; Statistics on Puerto Rican imports of hard liquor.
- In which we explain why liquor advertising is good for society.
Dolliver, Mark // Adweek Western Edition; 11/18/96, Vol. 46 Issue 47, p30
Reflects on the benefits of liquor advertising on television. Effect of advertising on consumer behavior; Public's preoccupation with acquiring a status symbol; Suitability of the use of deferred gratification in ads.
- Temperance union.
Gremillion, Jeff // MediaWeek; 11/18/96, Vol. 6 Issue 44, p36
Reports on the decision of the Distilled Spirits Council to end its voluntary ban on television and radio advertising. Reactions of publishers; Campaigns launched by publishers touting the strengths of prints over broadcast.
- Liquor Lucre.
Grossberger, Lewis // MediaWeek; 11/18/96, Vol. 6 Issue 44, p46
Focuses on the decision of the alcoholic beverage industry to end its voluntary ban on television and radio advertising. Threat by cable and network companies to ban alcohol advertisements; Suggestions on what type of advertising mascots to use.
- U.K. television station to air alcohol ad.
Grossberger, Lewis // Adweek Western Edition; 4/17/95, Vol. 45 Issue 16, p16
Reports about the expected airing of alcohol advertisement on British television stations, ITV and Channel 4.
- Govt blocks move for alcohol ad ban.
Grossberger, Lewis // Campaign (UK); 3/18/2011, Issue 11, p2
The article reports on the move of the British government against the alcohol advertisement ban asserted by physicians and other health groups in Great Britain.
- Alcohol ad restraints suggested.
Teinowitz, Ira // Advertising Age; 11/6/1995, Vol. 66 Issue 45, p8
Discusses the effort to seek restraint on liquor and beer advertising. Use by alcohol advertisers of images with cartoon like quality; Comments of George Hacker of the Center for Science in the Public Interest; How the effort relates to the Food and Drug Administration's limitation of tobacco...
- New York Assembly Takes Aim at Ads.
Melillo, Wendy // Adweek Midwest Edition; 10/28/2002, Vol. 43 Issue 43, p29
Reports that the New York Assembly increased its efforts to restrict alcohol advertising in 2002, despite a U.S. Supreme Court decision in 2001 that says states cannot ban speech intended for adults in the interest of protecting children. Argument raised by the Assembly during a hearing on...
- New York Assembly Takes Aim at 'Alcopops' Ads.
Melillo, Wendy // Adweek New England Edition; 10/28/2002, Vol. 39 Issue 43, p3
Discusses the efforts of the New York Assembly in 2002, to restrict alcohol advertising, despite a Supreme Court decision in 2001 that says states cannot ban speech intended for adults in the interest of protecting children. Hearing held to determine whether advertisements for alcopops target...
- Critics question alcohol industry's `moderation messages'.
Melillo, Wendy // Alcoholism Report; Jan1993, Vol. 21 Issue 1, p9
Reports on the critical analysis made by three researchers on the alcohol beverage industry's responsible drinking advertising campaigns. Milbank Quarterly, a New York based public health quarterly magazine; Examination of popular slogans; Advertising trends by the US beer industry.
- Hard choices.
Melillo, Wendy // Broadcasting & Cable; 12/30/96, Vol. 126 Issue 53, p13
Reports on `Broadcasting & Cable' periodical's survey showing the percentage of general managers in the United States who believe that they should have the right to air hard-liquor advertising on their stations.
- Health minister wants sports events to air dry.
Hils, Miriam // Variety; 04/27/98, Vol. 370 Issue 11, p40
Reports on the proposal of German Health Minister Horst Seehofer to prohibit all commercials for alcohol, including beer during sports broadcasts. Reason behind Seehofer's proposal; Impact of the restriction on Germany's commercial webs; Reactions to Seehofer's proposal.
- Alcohol ads on D.C. billboards, TV are under attack on Capitol Hill.
FitzGerald, Nora // Adweek Southeast Edition; 10/06/97, Vol. 18 Issue 40, p3
Reports on controversies regarding alcohol billboard and television advertisements in Washington, D.C. US Senator Robert Byrd's proposal to ban all advertising billboards in Washington, D.C.; US Senator Hollings' proposal for broadcasters who run hard liquor ads.
- Booze blurb ban sought.
FitzGerald, Nora // Variety; 10/07/96, Vol. 364 Issue 10, p42
Reports on US Representative Joseph Kennedy's calls for banning of television advertising of hard liquor products.
- Absolut ads sans bottle offer a short-story series.
Arndorfer, James B. // Advertising Age; 1/12/1998, Vol. 69 Issue 2, p8
Looks at advertisements for Absolut vodka that do not feature the bottle that made the brand notorious. The effort as revolving around short stories about the brand; Who the advertisements are designed to appeal to; The decision of Seagram to create new advertisements for 7 Crown blended and VO...
- Nothing but Red Sky: Agency wins Absolut Vodka business.
Rich, Laura // Brandweek; 01/05/98, Vol. 39 Issue 1, p32
Reports that Absolut lead traditional agency TBWA Chiat/Day has chosen Red Sky Interactive as the new interactive agency of record for the vodka brand. Features of the Absolut Visionaries series that Red Sky will be creating; Value of the business; Benefits of the Absolut switch to Red Sky.
Rich, Laura // New Yorker; 9/10/1955, Vol. 31 Issue 30, p75
An excerpt from "Courier Express" journal regarding the Erie Methodist Conference which was held to support the proposed federal legislation banning the alcoholic beverage advertisement on television and radio is presented.
- Absolut bottom line.
Rich, Laura // New York Amsterdam News;
States that liquor ads are being compared to cigarette ads when its comes to the influence of advertising on young people. Views on Absolut vodka ads; Comments from Ray Johnson, from the TBWA Chiat/Day advertising company in Manhattan.
- AA argues against ban on alcohol ads.
Rich, Laura // Campaign (UK); 5/25/2012, Issue 21, p3
The article reports that the Advertising Association (AA) has expressed that it wants the British government to reject demand for ban on alcohol advertising, in a submission to the Commons Health Select Committee.
- Trade: 'be tougher on supermarkets'.
Pescod, Adam // Publican's Morning Advertiser; 6/2/2011, Issue 9, p4
The article reports that executives have urged the government to take robust action over the failure of supermarkets to remove alcohol promotions in Great Britain.
Dominguez, Erin L. // Berkeley La Raza Law Journal; Fall2005, Vol. 16 Issue 2, preceding p53
The article discusses various reports published within the issue, including one by Jagdish J. Bijlani on South Asian racial identity and another by Katherine Culliton on the impact of alcohol and tobacco advertising.
- Whiskey rules.
Dominguez, Erin L. // Advertising Age; 09/30/96, Vol. 67 Issue 40, p30
Opinion. Discusses the advertising of liquor on television. Seagram's right to market its products through any medium willing to accept its advertisements under the First Amendment; Television executives' dilemma over airing advertisements for alcoholic beverages; President Bill Clinton's...
- What the Hell is Going on Here?
Dominguez, Erin L. // Advertising Age's Creativity; Feb2000, Vol. 8 Issue 1, p42
Comments on the Sammy Hagar's Cabo Wabo Tequila's `Take your best shot' advertisement. Description of the ad; Comment about the sexual nature of the ad.
- Trucks pull their weight on the road.
Martin, Dawn // Beverage Industry; Apr96, Vol. 87 Issue 4, p52
Reports that brewers are bringing their billboard ad messages to truck panels. Efforts by Mobile Media to develop a device for attaching flexible canvas to the sides of trucks; Share of Columbia Distributing Co. in customized trucks; Lack of figures pointing to the effectiveness of the trucks.
- Alcohol marketers chalk up court win.
Martin, Dawn // Beverage Industry; Jul96, Vol. 87 Issue 7, p9
Reports that the US Supreme Court has overturned a Rhode Island ban on price advertising of alcoholic beverages, claiming that the state's power to regulate alcohol through the 21st Amendment does not allow it to ignore its First Amendment obligations.
- Ad spending inches up.
Martin, Dawn // Beverage Industry; May97, Vol. 88 Issue 5, p10
Focuses on the findings of Beverage Industry Ad Spending Survey that beverage marketers remain consistent in their advertisement spending practices. Plans of marketers to boost their advertisement spending; Results of the survey; Where 1997 advertisement dollars will go; Two messages marketers...
- Bill requiring alcohol ad warnings introduced.
Gallagher, John // Broadcasting & Cable; 4/5/93, Vol. 123 Issue 14, p45
Reports that a bipartisan bill, the Sensible Advertising and Family Education Act (SAFE) of 1993, that would require TV, radio and print alcohol advertisements to include health and safety warnings was introduced in Congress on March 30, 1993 amid strong protest from advertisers. Co-sponsor...
- Hill mixed on drink warnings.
KM // Broadcasting & Cable; 5/17/93, Vol. 123 Issue 20, p16
Reports on Senate Bill 674, a legislation that would mandate warnings in beer and wine advertising on television and radio. Support for the measure by Senate Commerce Committee Chairman Ernest Hollings; Concern by several committee Republicans; Republican Senator Strom Thurmond as the bill's...
- The Impact of Product Usage Warnings in Alcoholic Beverage Advertising.
Smith, Sandra J. // Journal of Public Policy & Marketing; 1990, Vol. 9 Issue 1, p16
Looks at the product usage warnings in advertising alcoholic beverages. Role of television; Research method; Effects of product warnings on audiences.
- Tap Talk.
Swarts, Will // Restaurant Business; 9/15/2001, Vol. 100 Issue 18, p16
Focuses on the prohibition of liquor advertisements in Utah. Growth of sales among companies selling liquors; Comments from judge David Sam on the banning advertisement of liquors; Impact of the advertisement prohibition on the public.
- Here's to co-operation.
Swarts, Will // Marketing (00253650); 1/13/2010, p27
In this article, the author comments on the issue about the total ban of advertisement of liquor in Great Britain.
- What to do about alcohol advertising.
Beaver, William // Business Horizons; Jul/Aug97, Vol. 40 Issue 4, p87
Focuses on alcohol advertising on television. Alcohol and crime; Role of advertising in alcohol industry; Impact of alcohol advertising in teenagers.
- ABSOLUT ON THE WEB.
Beaver, William // Beverage Industry; Dec2000, Vol. 91 Issue 12, p58
Announces Absolut Vodka's launch of a Web site at absolut.com which includes information on Absolut's production and distillation process.
- Despite industry opposition, support grows for advertising legislation.
Beaver, William // Alcoholism Report; May93, Vol. 21 Issue 5, p1
Reports on the congressional support for the Sensible Advertising and Family Education Act of 1993 (SAFE) bill requiring warnings from alcohol-related ads. Sen. Strom Thurmond (R-SC) as the lead sponsor; Paul Simon (D-IL) as co-sponsor; Companion legislation in the House by John Conyers (D-MI);...
- JMD lands Absolut account.
Maldonado, Jose E. // Caribbean Business; 3/14/96, Vol. 24 Issue 10, p43
Reports that JMD Communications has been named to handle Absolut vodka advertising campaign. Distributor of Absolut vodka; Other accounts of JMD; Comment from president of JMD, Joey Jimenez.
- TV Trouble.
Maldonado, Jose E. // Winner; Jan2001, Vol. 44 Issue 5, p8
Presents a word game for children about television advertisements for beers.
- Supreme Court rejects Baltimore billboard ban appeal.
H.F. // Broadcasting & Cable; 05/05/97, Vol. 127 Issue 19, p20
Focuses on the U.S. Supreme Court's decision to ban the advertising of alcoholic beverages and tobacco products. Controversy on Supreme Court's refusal to hear the case; Stand of U.S. Court of Appeals.