Citations with the tag: ADVERTISING -- Alcoholic beverages
Results 51 - 100
- A qualitative investigation of responses to televised alcohol advertisements.
Wyllie, Allan; Holibar, Francesca; Casswell, Sally; Fuamatu, Nite; Aiolupatea, Ken; Barnes, Helen Moewaka; Panapa, Aroha // Contemporary Drug Problems; Spring97, Vol. 24 Issue 1, p103
Presents the results of the study among adolescents and 18- to 29-year-old ethnic groups in New Zealand on their responses to televised alcohol advertisements. Association of the advertisements with heavy drinking; Affirmation of the call for the ban of alcohol advertisements by the study;...
- A qualitative investigation of the responses of in-treatment and recovering heavy...
Thomson, Andrew; Bradley, Eldene; Casswell, Sally // Contemporary Drug Problems; Spring97, Vol. 24 Issue 1, p133
Presents the results of the study in New Zealand among in-treatment and recovering heavy drinkers on the influence of alcohol advertising in television. Importance of the study in reviewing advertising regulations; Mitigation of the difficulty in abstaining from alcoholic drinks with the...
- Cutty Sark launches ...750,000 ad campaign.
Schell, Mari Carmen // Caribbean Business; 10/14/1993, Vol. 21 Issue 41, p26
Reports on scotch whiskey Cutty Sark's launching of an advertising campaign that aims to gain a larger share of women consumers in Puerto Rico. Estimated production costs; Ballori & Farre as advertisement creator; Statistics on Puerto Rican imports of hard liquor.
- In which we explain why liquor advertising is good for society.
Dolliver, Mark // Adweek Western Edition; 11/18/96, Vol. 46 Issue 47, p30
Reflects on the benefits of liquor advertising on television. Effect of advertising on consumer behavior; Public's preoccupation with acquiring a status symbol; Suitability of the use of deferred gratification in ads.
- Temperance union.
Gremillion, Jeff // MediaWeek; 11/18/96, Vol. 6 Issue 44, p36
Reports on the decision of the Distilled Spirits Council to end its voluntary ban on television and radio advertising. Reactions of publishers; Campaigns launched by publishers touting the strengths of prints over broadcast.
- Liquor Lucre.
Grossberger, Lewis // MediaWeek; 11/18/96, Vol. 6 Issue 44, p46
Focuses on the decision of the alcoholic beverage industry to end its voluntary ban on television and radio advertising. Threat by cable and network companies to ban alcohol advertisements; Suggestions on what type of advertising mascots to use.
- U.K. television station to air alcohol ad.
Grossberger, Lewis // Adweek Western Edition; 4/17/95, Vol. 45 Issue 16, p16
Reports about the expected airing of alcohol advertisement on British television stations, ITV and Channel 4.
- Govt blocks move for alcohol ad ban.
Grossberger, Lewis // Campaign (UK); 3/18/2011, Issue 11, p2
The article reports on the move of the British government against the alcohol advertisement ban asserted by physicians and other health groups in Great Britain.
- Alcohol ad restraints suggested.
Teinowitz, Ira // Advertising Age; 11/6/1995, Vol. 66 Issue 45, p8
Discusses the effort to seek restraint on liquor and beer advertising. Use by alcohol advertisers of images with cartoon like quality; Comments of George Hacker of the Center for Science in the Public Interest; How the effort relates to the Food and Drug Administration's limitation of tobacco...
- New York Assembly Takes Aim at Ads.
Melillo, Wendy // Adweek Midwest Edition; 10/28/2002, Vol. 43 Issue 43, p29
Reports that the New York Assembly increased its efforts to restrict alcohol advertising in 2002, despite a U.S. Supreme Court decision in 2001 that says states cannot ban speech intended for adults in the interest of protecting children. Argument raised by the Assembly during a hearing on...
- New York Assembly Takes Aim at 'Alcopops' Ads.
Melillo, Wendy // Adweek New England Edition; 10/28/2002, Vol. 39 Issue 43, p3
Discusses the efforts of the New York Assembly in 2002, to restrict alcohol advertising, despite a Supreme Court decision in 2001 that says states cannot ban speech intended for adults in the interest of protecting children. Hearing held to determine whether advertisements for alcopops target...
- Critics question alcohol industry's `moderation messages'.
Melillo, Wendy // Alcoholism Report; Jan1993, Vol. 21 Issue 1, p9
Reports on the critical analysis made by three researchers on the alcohol beverage industry's responsible drinking advertising campaigns. Milbank Quarterly, a New York based public health quarterly magazine; Examination of popular slogans; Advertising trends by the US beer industry.
- Hard choices.
Melillo, Wendy // Broadcasting & Cable; 12/30/96, Vol. 126 Issue 53, p13
Reports on `Broadcasting & Cable' periodical's survey showing the percentage of general managers in the United States who believe that they should have the right to air hard-liquor advertising on their stations.
- Alcohol ads on D.C. billboards, TV are under attack on Capitol Hill.
FitzGerald, Nora // Adweek Southeast Edition; 10/06/97, Vol. 18 Issue 40, p3
Reports on controversies regarding alcohol billboard and television advertisements in Washington, D.C. US Senator Robert Byrd's proposal to ban all advertising billboards in Washington, D.C.; US Senator Hollings' proposal for broadcasters who run hard liquor ads.
- Booze blurb ban sought.
FitzGerald, Nora // Variety; 10/07/96, Vol. 364 Issue 10, p42
Reports on US Representative Joseph Kennedy's calls for banning of television advertising of hard liquor products.
- Absolut ads sans bottle offer a short-story series.
Arndorfer, James B. // Advertising Age; 1/12/1998, Vol. 69 Issue 2, p8
Looks at advertisements for Absolut vodka that do not feature the bottle that made the brand notorious. The effort as revolving around short stories about the brand; Who the advertisements are designed to appeal to; The decision of Seagram to create new advertisements for 7 Crown blended and VO...
- Nothing but Red Sky: Agency wins Absolut Vodka business.
Rich, Laura // Brandweek; 01/05/98, Vol. 39 Issue 1, p32
Reports that Absolut lead traditional agency TBWA Chiat/Day has chosen Red Sky Interactive as the new interactive agency of record for the vodka brand. Features of the Absolut Visionaries series that Red Sky will be creating; Value of the business; Benefits of the Absolut switch to Red Sky.
- AA argues against ban on alcohol ads.
Rich, Laura // Campaign (UK); 5/25/2012, Issue 21, p3
The article reports that the Advertising Association (AA) has expressed that it wants the British government to reject demand for ban on alcohol advertising, in a submission to the Commons Health Select Committee.
- Health minister wants sports events to air dry.
Hils, Miriam // Variety; 04/27/98, Vol. 370 Issue 11, p40
Reports on the proposal of German Health Minister Horst Seehofer to prohibit all commercials for alcohol, including beer during sports broadcasts. Reason behind Seehofer's proposal; Impact of the restriction on Germany's commercial webs; Reactions to Seehofer's proposal.
Hils, Miriam // Publican's Morning Advertiser; 4/17/2014, Issue 144, p19
The article provides information on an advertising campaign for the Old Speckled Hen ale.
- Trade: 'be tougher on supermarkets'.
Pescod, Adam // Publican's Morning Advertiser; 6/2/2011, Issue 9, p4
The article reports that executives have urged the government to take robust action over the failure of supermarkets to remove alcohol promotions in Great Britain.
- Absolut bottom line.
Pescod, Adam // New York Amsterdam News; 10/09/97, Vol. 88 Issue 41, p20
States that liquor ads are being compared to cigarette ads when its comes to the influence of advertising on young people. Views on Absolut vodka ads; Comments from Ray Johnson, from the TBWA Chiat/Day advertising company in Manhattan.
- Alaska petitions FCC to ban alcohol ads.
Pescod, Adam // Alcoholism Report; Jan1997, Vol. 25 Issue 1, p5
Reports that the state of Alaska has asked the US Federal Communications Commission (FCC) to ban broadcast advertising of alcoholic beverages on television and radio. Vehicle within the FCC to generate public debate on the issue; US Federal Trade Commission's formal investigation into alcoholic...
- Critics take aim at the effect of hip commercials on kids.
Scherer, Ron; Gaouette, Nicole // Christian Science Monitor; 12/26/96, Vol. 89 Issue 22, p1
Part I. Discusses the impact that hip alcohol commercials are having on children in the United States. Outline of the effect that catchy jingles in advertisements for alcohol are having on kids; Critics view of the link between advertising and teenage alcoholism; Findings of a 1995 survey by...
- Pockets of success tempered by concern.
Khermouch, Gerry // Brandweek; 06/15/98, Vol. 39 Issue 24, pS28
Reports on advertising of alcoholic beverages in the United States. Importance of the role of alcoholic beverages in consumers' lives; Sluggish growth and continued pricing pressure as outloook for the industry; Increase in imports; Anheuser-Busch's favorable performance; Miller Brewing's...
- Striving to lift spirits, absolut goes Hollywood.
Sutter, Mary // Advertising Age International; 01/11/99, p11
Reports on the scheduled appearance of the cinema advertisements of Absolut Vodka in theaters in Colombia and Venezuela starting April 1999. TBWA of New York City as creator of the advertisements; Print advertising as previous focus of advertising spending of Absolut Vodka; Background on the...
- HANGOVER WARNING.
Clancy, Sean // B&T Weekly; 11/21/2003, Vol. 53 Issue 2452, p12
Examines the risk facing marketers and advertisers in the promotion of alcohol brands in Australia. Need to put ethics before sales; Promises made to young people who drink alcoholic beverages; Spending by alcohol manufacturers on sales and marketing activities.
- Pick of the week.
Clancy, Sean // Campaign (UK); 09/12/97, Issue 37, p25
Reports on Caroline Marshall's selection of Lowe Howard-Spink's `surgeons' poster advertisement for Smirnoff liquor.
- Looking back.
Clancy, Sean // Public Relations Tactics; Oct99, Vol. 6 Issue 10, p3
Presents an excerpt of an advertisement in the October 1959 issue of the periodical `PR Journal' which promoted the value of liquor as gift items.
- The gin man.
Bleecker, Susan Jennett // Town & Country; Oct96, Vol. 150 Issue 5197, p328
Reports that Tanqueray Gin advertising symbol Mr. Jenkins was discovered on the page of `Town & Country' magazine.
- Who reads the warning label?
Maines, John // American Demographics; Sep92, Vol. 14 Issue 9, p13
Discusses the results of a survey by the Roper Organization financed by St. Louis-based Anheuser-Busch. Sample asked to comment on five rotating labels proposed by Senator Strom Thurmond (R-S.C.) and Representative Joseph Kennedy (D-Mass.); Center for Science in the Public Interest (CSPI);...
- Baileys backs budget shift to promoting its Web site.
Rich, Laura // Adweek Western Edition; 10/27/97, Vol. 47 Issue 43, p39
Focuses on the launching of the `Baileys Original Irish Cream' advertising campaign on its Web site. Involvement of the advertising network Real Media in the creation of the campaign; Objectives of the campaign; Comments from Deborah Loth, creative director at Lowe Howard-Spink new media unit.
- Alcoholic beverages.
Rich, Laura // Advertising Age; 5/3/1993, Vol. 64 Issue 19, Advertising Age The... pS-4
Features the winners in the alcoholic beverages TV ad category of the Advertising Age's The Best Awards. McKenzie River Corporation's Black Star Beer; Carlsberg-Tetley/Allied Beverages' Castelmaine Beer; Bass Brewers's Tenant's Extra; Smirnoff Vodka; Anheuser-Busch's Budweiser.
- Seeing art in a bottle.
Kim, Hank // Adweek Eastern Edition; 9/1/1997, Vol. 38 Issue 35, p28
Reports on extension of Absolut Vodka's advertising campaign for its alcoholic beverages in the United States, into an art collection entitled, `Absolut Expressions: Through Strokes, Stitches and Shapes.' Artists commissioned to render work in the collection; Themes of the collection.
- Sizzling sauces blur US spirits ad ban definition.
Benezra, Karen // Campaign (UK); 10/24/97, Issue 43, p25
Focuses on the issue of the television advertising restrictions for alcoholic beverages in the United States. Contention that alcoholic beverages ads should fall under the same regulations as beer advertising; Trends in alcoholic beverage advertising in cable television; Broadcast networks...
Benezra, Karen // New Yorker; 9/10/1955, Vol. 31 Issue 30, p75
An excerpt from "Courier Express" journal regarding the Erie Methodist Conference which was held to support the proposed federal legislation banning the alcoholic beverage advertisement on television and radio is presented.
Dominguez, Erin L. // Berkeley La Raza Law Journal; Fall2005, Vol. 16 Issue 2, preceding p53
The article discusses various reports published within the issue, including one by Jagdish J. Bijlani on South Asian racial identity and another by Katherine Culliton on the impact of alcohol and tobacco advertising.
- What the Hell is Going on Here?
Dominguez, Erin L. // Advertising Age's Creativity; Feb2000, Vol. 8 Issue 1, p42
Comments on the Sammy Hagar's Cabo Wabo Tequila's `Take your best shot' advertisement. Description of the ad; Comment about the sexual nature of the ad.
- Trucks pull their weight on the road.
Martin, Dawn // Beverage Industry; Apr96, Vol. 87 Issue 4, p52
Reports that brewers are bringing their billboard ad messages to truck panels. Efforts by Mobile Media to develop a device for attaching flexible canvas to the sides of trucks; Share of Columbia Distributing Co. in customized trucks; Lack of figures pointing to the effectiveness of the trucks.
- Alcohol marketers chalk up court win.
Martin, Dawn // Beverage Industry; Jul96, Vol. 87 Issue 7, p9
Reports that the US Supreme Court has overturned a Rhode Island ban on price advertising of alcoholic beverages, claiming that the state's power to regulate alcohol through the 21st Amendment does not allow it to ignore its First Amendment obligations.
- Ad spending inches up.
Martin, Dawn // Beverage Industry; May97, Vol. 88 Issue 5, p10
Focuses on the findings of Beverage Industry Ad Spending Survey that beverage marketers remain consistent in their advertisement spending practices. Plans of marketers to boost their advertisement spending; Results of the survey; Where 1997 advertisement dollars will go; Two messages marketers...
- Bill requiring alcohol ad warnings introduced.
Gallagher, John // Broadcasting & Cable; 4/5/93, Vol. 123 Issue 14, p45
Reports that a bipartisan bill, the Sensible Advertising and Family Education Act (SAFE) of 1993, that would require TV, radio and print alcohol advertisements to include health and safety warnings was introduced in Congress on March 30, 1993 amid strong protest from advertisers. Co-sponsor...
- The Impact of Product Usage Warnings in Alcoholic Beverage Advertising.
Smith, Sandra J. // Journal of Public Policy & Marketing; 1990, Vol. 9 Issue 1, p16
Looks at the product usage warnings in advertising alcoholic beverages. Role of television; Research method; Effects of product warnings on audiences.
- Tap Talk.
Swarts, Will // Restaurant Business; 9/15/2001, Vol. 100 Issue 18, p16
Focuses on the prohibition of liquor advertisements in Utah. Growth of sales among companies selling liquors; Comments from judge David Sam on the banning advertisement of liquors; Impact of the advertisement prohibition on the public.
- Here's to co-operation.
Swarts, Will // Marketing (00253650); 1/13/2010, p27
In this article, the author comments on the issue about the total ban of advertisement of liquor in Great Britain.
- What to do about alcohol advertising.
Beaver, William // Business Horizons; Jul/Aug97, Vol. 40 Issue 4, p87
Focuses on alcohol advertising on television. Alcohol and crime; Role of advertising in alcohol industry; Impact of alcohol advertising in teenagers.
- ABSOLUT ON THE WEB.
Beaver, William // Beverage Industry; Dec2000, Vol. 91 Issue 12, p58
Announces Absolut Vodka's launch of a Web site at absolut.com which includes information on Absolut's production and distillation process.
- Despite industry opposition, support grows for advertising legislation.
Beaver, William // Alcoholism Report; May93, Vol. 21 Issue 5, p1
Reports on the congressional support for the Sensible Advertising and Family Education Act of 1993 (SAFE) bill requiring warnings from alcohol-related ads. Sen. Strom Thurmond (R-SC) as the lead sponsor; Paul Simon (D-IL) as co-sponsor; Companion legislation in the House by John Conyers (D-MI);...
- JMD lands Absolut account.
Maldonado, Jose E. // Caribbean Business; 3/14/96, Vol. 24 Issue 10, p43
Reports that JMD Communications has been named to handle Absolut vodka advertising campaign. Distributor of Absolut vodka; Other accounts of JMD; Comment from president of JMD, Joey Jimenez.
- TV Trouble.
Maldonado, Jose E. // Winner; Jan2001, Vol. 44 Issue 5, p8
Presents a word game for children about television advertisements for beers.