TITLE

Virgin Atlantic Airways SWOT Analysis

PUB. DATE
April 2013
SOURCE
Virgin Atlantic Airways SWOT Analysis;Apr2013, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
A business analysis of Virgin Atlantic Airways Ltd., which is an airline company, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include benefits derived from its strong brand image. Weaknesses include the company's inability to compete with other airline industry. Opportunities for improvement include growth in tourism industry. Threats to the company include intense competition from rivals.
ACCESSION #
87714212

 

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