TITLE

SWOT Analysis

PUB. DATE
August 2007
SOURCE
Phillips-Van Heusen Corporation SWOT Analysis;Aug2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
A business analysis of Phillips-Van Heusen Corp., which is an apparel company that designs, sources and markets branded shirts, sportswear, footwear and other related products is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include its strong brand equity. Weaknesses include its customer concentration. Opportunities for improvement include growth in footwear industry. Threats to the company include counterfeit products.
ACCESSION #
26856964

 

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