TITLE

SWOT Analysis

PUB. DATE
August 2007
SOURCE
Suntory Limited SWOT Analysis;Aug2007, p5
SOURCE TYPE
SWOT Analysis
DOC. TYPE
SWOT Analysis
ABSTRACT
A business analysis of Suntory Ltd., a leading producer and distributor of alcoholic and nonalcoholic beverages, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include diversified product and geographic mix. Weaknesses include smaller scale of operation. Opportunities for improvement include growing Chinese alcohol market. Threats to the company include declining demand for alcohol in Japan.
ACCESSION #
26855731

 

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