TITLE

Froth versus substance

AUTHOR(S)
Bullmore, Jeremy
PUB. DATE
July 2002
SOURCE
Brand Strategy;Jul2002, Issue 161, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Speech
ABSTRACT
Presents a speech delivered by Jeremy Bullmore, the non-executive director of the Guardian Media Group and WPP, at the Marketing Society's conference on Changing Lives.
ACCESSION #
7360305

 

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