TITLE

MEETING STUDENTS' TOTAL COMMUNICATION NEEDS

AUTHOR(S)
Cox, Homer L.
PUB. DATE
January 1967
SOURCE
Journal of Business Communication;Winter67, Vol. 4 Issue 2, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Speech
ABSTRACT
The remarks in this article were delivered as Professor Cox's Presidential Address to the American Business Writing Association, December 28, 1966, Sheraton-Charles Hotel, New Orleans, Louisiana. Originally titled "The Greater Opportunity," the article focuses on the emerging necessity for serving the communication needs of all students, not just business-school students, and presents ideas on how the "new curriculum" might be structured.
ACCESSION #
5995665

 

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