Cox, Homer L.
January 1967
Journal of Business Communication;Winter67, Vol. 4 Issue 2, p37
Academic Journal
The remarks in this article were delivered as Professor Cox's Presidential Address to the American Business Writing Association, December 28, 1966, Sheraton-Charles Hotel, New Orleans, Louisiana. Originally titled "The Greater Opportunity," the article focuses on the emerging necessity for serving the communication needs of all students, not just business-school students, and presents ideas on how the "new curriculum" might be structured.


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