TITLE

A radical transformation

PUB. DATE
October 2008
SOURCE
Broadcast Engineering;Oct2008, Vol. 50 Issue 10, pS4
SOURCE TYPE
Trade Publication
DOC. TYPE
Speech
ABSTRACT
The article presents a speech by Jerry Gumbert, president and chief executive officer (CEO) of Audience Research & Development, delivered at the News Technology Summit, September 23-24, 2008, in which he discussed the fundamental question that must ask by broadcasters on theirselves.
ACCESSION #
35009204

 

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