Understanding the Risk: What Frightens Rarely Kills

Sandman, Peter
March 2007
Nieman Reports;Spring2007, Vol. 61 Issue 1, p59
The article presents a speech by Peter Sandman, a Risk Communication consultant, delivered at The Next Big Health Crisis and How to Cover It conference held from November 30 to December 2, 2006. According to Sandman, the correlation in risk perception is low. He mentioned that the public, on the other hand, pay attention to outrage than hazard. Sandman also discussed crisis communication and pandemic journalism. He asserted that reporters should cover outrage of the public during a pandemic. INSET: The Terror of Disease.


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