Ready, Aim, Thrive

Kelley, Richard R.
December 2006
Vital Speeches of the Day;Dec2006, Vol. 72 Issue 26, p763
The article presents a speech by Richard R. Kelley, Chairman of the Board for Outrigger Enterprises, as delivered to the Signature Travel Network in Waikiki, Hawaii on October 5, 2006. Kelley addresses the topic of success in the travel industry within the context of change: planning for change, embracing change, and using change as a competitive strategy. Among other things, he proposes that agents focus on their niche, develop basic business skills, and upgrade skills in technology.


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