Wildlife Programmes: Getting to Know Your Audience in Advance

November 1986
Image Technology;Nov1986, Vol. 68 Issue 11, p557
Trade Publication
The article presents a speech by Pam J. Mills, head of Special Projects in the Broadcasting Research Department at the BBC, delivered at the Wildlife Film-Makers Symposium in Bath in 1985. Mills contented that more understanding of the audience for the natural history programs could lead to higher satisfaction and an improved communication. Questions were raised concerning reasons for the audience to watch wildlife programs, significance of the program to the audience, and the type of audience it has.


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