Marketing to Gen-MTV: Evolve or Die

McGrath, Judy
July 2006
Multichannel News;7/24/2006, Vol. 27 Issue 29, p41
The article presents a speech by Judy McGrath, CEO of MTV Networks, delivered at the Cable Telecommunications Association for Marketing Summit in Boston, Massachusetts. She discusses the present marketing media in the digital age, Internet, new technology and new tools.


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