TITLE

Marketing to Gen-MTV: Evolve or Die

AUTHOR(S)
McGrath, Judy
PUB. DATE
July 2006
SOURCE
Multichannel News;7/24/2006, Vol. 27 Issue 29, p41
SOURCE TYPE
Periodical
DOC. TYPE
Speech
ABSTRACT
The article presents a speech by Judy McGrath, CEO of MTV Networks, delivered at the Cable Telecommunications Association for Marketing Summit in Boston, Massachusetts. She discusses the present marketing media in the digital age, Internet, new technology and new tools.
ACCESSION #
21743454

 

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