TITLE

SPECIAL REPORT OUTDOOR

AUTHOR(S)
Hicks, Robin
PUB. DATE
July 2006
SOURCE
Campaign;7/21/2006, Issue 29, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Report
ABSTRACT
The article focuses on issues related to outdoor advertising in Great Britain. 2006 has not been a very good year for the outdoor advertising industry. The acquisitions of the advertising agencies Maiden Advertising Outdoor and Van Wagner by Titan Outdoor Ltd. and Clear Channel Outdoor Holdings Inc. respectively means that media power will be concentrated in the hands of a few big players only.
ACCESSION #
21822980

 

Related Articles

  • Outdoor turmoil. Darby, Ian // Campaign;7/14/2006, Issue 28, p8 

    This article discusses several recent management changes in the media advertising industry. The article makes specific reference to its implications for advertisers. The past few weeks have witnessed some frantic activities including: Titan Outdoor Ltd.'s buyout of Maiden Outdoor in May 2006,...

  • TRADITIONAL RAIL.  // Campaign;6/9/2006 Supplement, p15 

    The article discusses the effects of insolvency of outdoor advertiser Maiden Outdoor on railroad advertising in Great Britain. Maiden had put itself for sale owning to unwise bidding on the station advertising and distressed financial position. Later, the company was takenover by rival group,...

  • Maiden Outdoor to lose name to Titan.  // Campaign;3/24/2006, Issue 12, p2 

    The article reports that the Maiden Outdoor name is to disappear from the Great Britain market after 80 years. Maiden's new owner, the U.S. based company Titan Outdoor, has replaced the Maiden name with Titan Outdoor Limited. This follows Titan's acquisition of Maiden at a price of 20 pence a...

  • 'More clients should book outdoor more often'.  // Campaign;12/3/2004, Issue 49, p14 

    The article focuses on two outdoor advertising companies Maiden Outdoor and Clear Channel UK. Media planners and clients should have increased confidence in outdoor as the updated roadside cover and frequency numbers are released and rail campaigns are included for the first time. This will...

  • CLASH OF THE TITANS. Reid, Alasdair // Campaign;7/21/2006, Issue 29, p26 

    The article focuses on issues related to outdoor advertising in Great Britain. Except for JCDecaux, outdoor advertising agencies in the country are going through a difficult phase. In March 2006, Titan Outdoor Ltd. acquired Maiden Advertising Outdoor. Meanwhile, Clear Channel Outdoor appointed...

  • Clear Channel acquires UK Van Wagner business. Davidson, Darren // Campaign;5/26/2006, Issue 21, p5 

    This article reports that Clear Channel Outdoor has acquired Van Wagner business of Great Britain, which operates 70 premium-format outdoor advertising sites in London, England. The acquisition will strengthen Clear Channel's offering with the addition of Van Wagner's large-format Mega-96-sheet...

  • A Titanic struggle ahead? Gohlar, Rupi // Marketing Week;6/21/2007, Vol. 30 Issue 25, p16 

    The article reports on the struggle of Titan Outdoor due to the resignation of the different directors of the company in Great Britain. According to the author, the problems that the company is facing is being blamed from Maiden, the loss making rival Titan bought in a £50m deal last 2006....

  • Following protests, Clear Channel says it will remove 'voter fraud' billboards.  // Michigan Citizen;11/4/2012, Vol. 34 Issue 52, pA5 

    The article reports that Clear Channel Outdoor Holdings Inc. has decided to remove its advertisements having warning Voter fraud is a felony from billboards of Ohio and Wisconsin because of protest from politicians and civil rights groups.

  • Best leisure poster. Hartfield, Stefano // Campaign (UK);10/10/97 Supplement Campaign Report, p52 

    Profiles Maiden Outdoor Advertising, sponsor of the best leisure poster from `Campaign' magazine. Briefs history of the company; Services offered; Business strategy.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics