Hicks, Robin
July 2006
Campaign;7/14/2006, Issue 28, p26
Trade Publication
The article focuses on the promotion of green products. Brands like Marks & Spencer, HSBC and Sky, which were household names and part of everyday lives of most of the people, eventually fizzed out because they chose to avoid doing anything about the environment. Generally, oil companies were the ones who had to seek greener alternatives and tell people about them. But now, retailers, banks, and even media companies too have to do the same. According to James Murdoch, the BSkyB chief executive, green products and companies are more efficient, more clever and better designed.


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