At two bucks, is the price right?

Levine, Stuart
April 2006
Daily Variety;4/25/2006, Vol. 291 Issue 16, pB13
Trade Publication
The article comments on the price set by Apple Computer Inc. executive Steve Jobs for download of television episodes from iTunes. According to Marc Graboff, president of NBC Universal Television Group, the pricing works well because it is in experimental stage. Albert Cheng of Disney-ABC Television Group believes that one of consumer appeals is that each episode costs about the same as it would had in a DVD box set of 22 episodes.


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