TITLE

Hi-def marketing goes low-profile

AUTHOR(S)
Frankel, Daniel
PUB. DATE
April 2006
SOURCE
Daily Variety;4/25/2006, Vol. 291 Issue 16, pB2
SOURCE TYPE
Trade Publication
DOC. TYPE
Report
ABSTRACT
The article focuses on how to convince the public to adopt the new home entertainment formats Blu-Ray and high definition DVD in the U.S. Marketers for both formats are confronted with difficulties in launching the products, particularly on how to educate consumers about its difference from other formats like VHS and DVD. Sale of these products are supported by HD DVD films such as "Million Dollar Baby," "The Last Samurai," and Phantom of the Opera."
ACCESSION #
20649855

 

Related Articles

  • Blu-ray Disc vs HD DVD. Yates, Darren // Australian PC User;May2006, Vol. 18 Issue 5, p14 

    The article investigates into a tough market competition that exists between high-definition DVD and Blu-ray Disc technologies. The fundamental difference between Blu-ray and DVD is the laser light. Both formats go up against each other in a skeptical and hostile market. Specifications for...

  • THE WAR AT HOME. Lewis, Peter // Fortune;7/24/2006, Vol. 154 Issue 2, p194 

    The article discusses Blu-ray and HD-DVD. The author discusses the advantages and perils of purchasing new videodisc technologies. Reminiscent of the Betamax and VHS debate, the competition between these two products revolves around the possibility of obsolete equipment and incompatibility.

  • Will Blu-Ray be named winner of format war?  // DSN Retailing Today;1/9/2006, Vol. 45 Issue 1, p22 

    The article focuses on the competition between Blu-Ray versus HD-DVD as the new standard in DVD format technology. The author informs that both formats are ready for launch and is backed by various companies. Blu-Ray is backed by Sony Corp., Apple Computer Inc., Hewlett-Packard Co., and Dell...

  • THE WAR AT HOME. Lewis, Peter // Fortune International (Europe);7/24/2006, Vol. 154 Issue 2, p152 

    The article discusses Blu-ray and HD-DVD. The author discusses the advantages and perils of purchasing new videodisc technologies. Reminiscent of the Betamax and VHS debate, the competition between these two products revolves around the possibility of obsolete equipment and incompatibility.

  • DVD: THE NEXT GENERATION. Weissman, David O. // DV: Digital Video;Aug2006, Vol. 14 Issue 8, p34 

    The article clarifies the similarities and differences of competing high-definition (HD) disc formats HD DVD and Blu-Ray Disc. Both formats use the same HD video and audio codecs and both employ a common copy protection system. The software and hardware components of the formats are also...

  • HD DVD Spec Offers Dolby, DTS 5.1 Choice. Palenchar, Joseph // TWICE: This Week in Consumer Electronics;5/8/2006, Vol. 21 Issue 10, p109 

    The article presents information on the high-definition DVD (HD DVD) transcoding options available to DVD suppliers in the U.S. in May 2006. Suppliers are given the option of transcoding all native surround formats on HD DVD discs, as a result of the HD DVD standard, to either Dolby Digital 5.1,...

  • Upgrade Your Home Entertainment. Yegyazarian, Anush // PCWorld;Apr2007, Vol. 25 Issue 4, p26 

    The article evaluates several digital media systems introduced in the U.S. market including the BH100 dual-format high-definition (HD) digital video disc (DVD) player and the GGW-H10N personal computer drive from LG and the SD-H903A HD DVD write-once drive for a desktop computer from Toshiba.

  • DEG Celebrates 10th. Arnold, Thomas K. // Home Media Retailing;8/13/2006, Vol. 28 Issue 33, p8 

    The article reports that the Digital Entertainment Group is preparing to launch high-definition technologies, namely HD DVD and Blue-Ray Disc. The group is also exploring different methods to deliver content to the home and go. In addition, the ten-year old group is preparing to launch several...

  • Blu-ray's 'dead' rival stages red revival. Keegan, Terence // Daily Variety;4/25/2006, Vol. 291 Issue 16, pB2 

    The article reports on the rivalry of recently launched home video entertainment formats Blu-ray and HD DVD. The former is supported by Toshiba America Consumer Products Inc. by bringing in two players which were marketed in April 2006 with initial shipments ranging from 10,000 to 15,000. These...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics