Malt Beverages, Wine and Spirits

March 2006
Convenience Store News;3/27/2006, Vol. 42 Issue 4, p27
Trade Publication
The article presents an industry report related to the alcoholic beverage industry in the U.S. Today, brewers are facing the same difficulties as other manufacturers. Costs for raw materials and energy are rising, and they're having difficulty passing costs along to consumers. The real problem for the beer industry is that Americans are increasingly consuming wine and hard liquor. The report also presents information about customer consumption and purchasing habits, the impact of promotions and displays on sales, and the top brands in the beer category.


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