Cross-Pollination Keeps Table Buzzing

Corral, Cecile B.
March 2005
Home Textiles Today;3/7/2005, Vol. 26 Issue 26, p10
Trade Publication
The article reports that the table linens category in 2004 eked out a sales gain of 1.2 percent to $820 million that it managed during an otherwise lackluster year by pursuing cross-coordination with related categories, like kitchen textiles, and placing a greater emphasis on upscale brands and designers licenses. Bardwil Industries, historically a table linens supplier, is boosting its kitchen textiles/table linens cross-coordinated offerings this year after finding success in its programs, particularly for those that were seasonally inclined.


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