TITLE

Cross-Pollination Keeps Table Buzzing

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
March 2005
SOURCE
Home Textiles Today;3/7/2005, Vol. 26 Issue 26, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Report
ABSTRACT
The article reports that the table linens category in 2004 eked out a sales gain of 1.2 percent to $820 million that it managed during an otherwise lackluster year by pursuing cross-coordination with related categories, like kitchen textiles, and placing a greater emphasis on upscale brands and designers licenses. Bardwil Industries, historically a table linens supplier, is boosting its kitchen textiles/table linens cross-coordinated offerings this year after finding success in its programs, particularly for those that were seasonally inclined.
ACCESSION #
16314556

 

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