ESPN, Rhino band together to rock X Games and bands

Gallo, Phil
November 2003
Daily Variety;11/4/2003, Vol. 281 Issue 22, p4
Trade Publication
Reports on the collaboration between Entertainment & Sports Programming Network (ESPN) and Warner Music's Rhino Transport to bring together the X Games and contemporary rock acts in the U.S. Plan of both companies to release digital videodiscs (DVD) filled with ESPN archival footage with a compact disc soundtrack by the end of 2004; Factor that prompted ESPN to form a partnership with Warner; Features of the DVD that will be released by both companies.


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