TITLE

narrowcast

PUB. DATE
April 2016
SOURCE
Computer Desktop Encyclopedia;Apr2016, p1
SOURCE TYPE
Encyclopedia
DOC. TYPE
Reference Entry
ABSTRACT
To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast.
ACCESSION #
114227976

 

Related Articles

  • Zap2. Goldrich // SHOOT;10/01/99, Vol. 40 Issue 39, p4 

    Reports on the practice of narrowcasting in television commercials in the United States. Mainstay format for mass appeal shows; Impact of narrowcasting on the market.

  • Intermind launch broadens view of narrowcasting. R.Y. // Windows Watcher;10/23/96, Vol. 6 Issue 11, p14 

    Discusses narrowcasting, a means of filtering information to address very specific interests. Need for publishers and viewers to use narrowcasting if the potential of the Internet is to be realized; Advantages of narrowcasting; Launching of Communicator software by Intermind of Seattle,...

  • WITH MICRO-MARKETING COMES NARROWCASTING. Bellas, Michael C. // Beverage World;6/15/2005, Vol. 124 Issue 6, p22 

    Presents views on the focus of the beverage industry on narrowcast media to market its product. Information on advertising message appropriate for the narrowcast media; Strategy used by beverage marketers to narrow and pinpoint their market, including Pepsi; Forecast of "Wall Street Journal"...

  • Narrowcast.  // Network Dictionary;2007, p328 

    An encyclopedia entry for "Narrowcast" is presented. In computer networking, this refers to the transmission of data to specific recipients. Web sites that require users to log-in are based on the narrowcast model. Push technology, which sends information to subscribers, is also another form of...

  • Where the Girls Are. Albiniak, Paige // Broadcasting & Cable;10/25/2004, Vol. 134 Issue 43, p23 

    Provides information on the narrowcasting strategy used by NBC Universal on television programs "Starting Over" and "Home Delivery." Description of narrowcasting; National household ratings of the shows; Increase in the household rating of "Starting Over" in 2004.

  • casting.  // Computer Desktop Encyclopedia;10/1/2011, p1 

    In programming, the conversion of one data type into another. See also Webcast, narrowcast, multicast and broadcast.

  • 90-year-old Stanley Marcus is having `a very good time'. Philippidis, Alex // Westchester County Business Journal;6/19/95, Vol. 34 Issue 25, p11 

    Profiles Stanley Marcus, former chairman of Neiman Marcus. Establishment of the company Narrowcasting; Career history; Political orientation.

  • ELECTRONIC RESOURCES. Reiner, Laura; Smith, Allen // Journal of Academic Librarianship;May2006, Vol. 32 Issue 3, p342 

    The article presents an abstract "Narrowcasting to Faculty and Students: Creating an Efficient 'Research by Subject' Page," by Rob Withers.

  • Unified and Combined Narrowcast.  // Communications Technology;Oct2008, Vol. 25 Issue 10, Special section p4 

    An excerpt from the article "Narrowcast Services-Unifying the Architecture," by Glen Hardin is presented.

  • Meet the new niche, same as old niche?  // Daily Variety;1/19/2012, Vol. 314 Issue 14, p2 

    The article presents the author's views on the concept of narrowcasting which has been a promise of the cable television industry in the U.S.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics