TITLE

Firm takes 'calculated' risk with not-so-high-tech ad medium

AUTHOR(S)
Miller, Cyndee
PUB. DATE
January 1989
SOURCE
Marketing News;1/16/89, Vol. 23 Issue 2, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Product Review
ABSTRACT
The article evaluates the shopping cart with a calculator bolted to its handle bars developed by entrepreneur Mike Brennan.
ACCESSION #
19269431

 

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