Marketing Briefs

March 1982
Marketing News;3/19/1982, Vol. 15 Issue 19, p8
Trade Publication
Product Review
The article evaluates a display tool called Ad P.O.P. Easels from Instant Identification and offers information on its features.


Related Articles

  • POS that Stands Out.  // Beverage World;8/15/2006, Vol. 125 Issue 8, p98 

    This article offers a look at a new point of sale display in August 1956. This new corrugated self-service display stand holds four and a half cases of Schweppes and provides effective floor display space seldom available in smaller retailer outlets such as drug stores, liquor stores and general...

  • Artitalia Group.  // Display & Design Ideas;Feb2005, Vol. 17 Issue 2, p60 

    This article reports that the freestanding display has been created by Montreal, Quebec-based Artitalia Group utilizing their MURO Wall System. Once the shelves are in the open position, each section lights up.

  • US Exhibits.  // Display & Design Ideas;May2005, Vol. 17 Issue 5, p58 

    This article focuses on new product showcase. Revolution is a motorized continuous rotating banner. It is similar to the size and look of a retractable banner.

  • Hasbro toys go ape for stores.  // In-Store Marketing;Sep2001, p7 

    Focuses on the Epoch Design's point-of-purchase displays of toys created by Hasbro based on characters from 'Planet of the Apes' and 'Jurassic Park III,' in Great Britain. Types of stores which would feature the displays; Comment from Epoch account director Simon Hall, on Epoch's partnership...

  • Pop peeves.  // Marketing Tools;Jun97, Vol. 4 Issue 5, p10 

    Presents a pie chart that reflects retailers' perception of the greatest weaknesses of point-of-purchase displays supplied by manufacturers.

  • Mesh Product Strip Is The Cat's Meow.  // Point-of-Purchase;Aug2014, Vol. 10 Issue 1, p20 

    The article reports on the launch by Cat's Club of an innovative mesh strip to merchandise its catnip crumples in India in 2014.

  • Sparkling visibility.  // Point-of-Purchase;May2014, Vol. 9 Issue 10, p23 

    The article presents a red colored parasite made completely out of MDF, sunboard and metal hooks for support where the 4 hooks can stock more than 5 units at one time and has 2 shelves.

  • Stand & Deliver. Young, Simon // NZ Marketing Magazine;Mar2002, Vol. 21 Issue 2, p30 

    Offers ways to maximize the benefits from point of purchase (POP) advertising. Encouragement of impulse buying; Importance of the simplicity of merchandise display; Instances wherein POP advertising failed; Results of a survey on consumer buying habits.

  • Packaging/POP/Promotion. Parmar, Arundhati // Marketing News;1/6/2003, Vol. 37 Issue 1, p11 

    Discusses the projected growth of the point-of-purchase (POP) and in-store promotions industry in 2003. Importance of displays that provide longevity; Use of different materials by display manufacturers; Why the POP industry will be held accountable for return on investment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics