TITLE

Ask Jeeves ad delivers on its promise

AUTHOR(S)
Carmichael, Matt
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Product Review
ABSTRACT
Evaluates an Internet advertising campaign created by Jack of All Trades for the Ask Jeeves search engine in 1999. Difference between Ask Jeeves and other search engines; Description of the banners that Ask Jeeves is running; Overall impact of the ad campaign.
ACCESSION #
1872183

 

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