TITLE

When Who I Am Affects Who and How Much I Help: Social Influences on Giving

AUTHOR(S)
Page, Karen
PUB. DATE
January 2007
SOURCE
Advances in Consumer Research;2007, Vol. 34, p93
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
Information is provided about several presentations at the Advances in Consumer Research North American Conference about consumer spending on gifts and donations. Topics of the presentations included social information influences, ingroups and outgroups, and the consequences of giving in Nazi concentration camps during World War I. The presentations' implications were addressed at the conference by Joan Nelson, the Director of Research and Evaluation for the Heart of Florida United Way.
ACCESSION #
9706280172

 

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