TITLE

Attitude, behavioral research conferences to focus on winning race

AUTHOR(S)
Toedte, Sharon
PUB. DATE
January 1994
SOURCE
Marketing News;1/3/94, Vol. 28 Issue 1, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article reports that the American Marketing Association's 25th Annual Attitude Research Conference and Fifth Annual AMA Behavioral Research Conference have been coordinated to maximize opportunities for learning and networking. The conferences, with the theme "Winning the Race," will be held on January 23-26 in San Diego, California. The relationship between attitude and behavioral research will be examined by marketing professional Lynd Bacon. Researcher Rick Netemeyer will teach methods of measuring marketing and consumer behavior, and a comprehensive view of statistical
ACCESSION #
9411070569

 

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