TITLE

Preface

AUTHOR(S)
Allen, Chris T.; John, Deborah Roedder
PUB. DATE
January 1994
SOURCE
Advances in Consumer Research;1994, Vol. 21 Issue 1, preceding p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article discusses Annual Conference for the Association for Consumer Research (ACR) which took place on October 7-10, 1993 in Nashville, Tennessee. It is noted that 78 competitive papers and 38 special session proposals were presented. More than 500 people attended, and the sessions offered were well-received.
ACCESSION #
9307155754

 

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