TITLE

Smartening up the mobile act

AUTHOR(S)
Parsons, Matthew
PUB. DATE
October 2013
SOURCE
Travel Trade Gazette UK & Ireland;10/17/2013, Issue 3070, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
Information about several papers discussed at the TTG Roundtable held in Blackfriars, London is presented. Topics include the massive erosion of desktop computers and laptop markets against an increase in the value of tablet computers, marketing spend by travel companies was not reflecting its importance, and targeting users of mobile technology. The roundtable featured several speakers including dean Harvey, Nishma Robb, and Neil Robert.
ACCESSION #
91688084

 

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