Banno Launches Data-Analytics Marketing Feature

Sposito, Sean
May 2013
American Banker;5/15/2013, Vol. 178 Issue 75, p13
Trade Publication
The article reports on the FinovateSpring financial technology conference in San Francisco, California where Banno's chief executive officer Wade Arnold demonstrated the technology company's Kernel bank marketing service on May 14, 2013. The service measures a consumer's online interactions with a bank and targets advertising to that consumer. Wade said the cost of the service for a typical community bank is about $500 a month.


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