TITLE

Banno Launches Data-Analytics Marketing Feature

AUTHOR(S)
Sposito, Sean
PUB. DATE
May 2013
SOURCE
American Banker;5/15/2013, Vol. 178 Issue 75, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article reports on the FinovateSpring financial technology conference in San Francisco, California where Banno's chief executive officer Wade Arnold demonstrated the technology company's Kernel bank marketing service on May 14, 2013. The service measures a consumer's online interactions with a bank and targets advertising to that consumer. Wade said the cost of the service for a typical community bank is about $500 a month.
ACCESSION #
87663328

 

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