TITLE

BlackBerry asserts 'confidence' with major BBM upgrade

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/14/2013, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article discusses the highlights of the "BlackBerry Live" 2013 conference in Florida. BlackBerry chief executive officer (CEO) Thorstein Heins and company executives made what is dubbed a statement of confidence by announcing a major upgrade to its BBM platform to be extended to rivals Android and iPhone and the launch of channels services to boost BBM's engagement with brands. Alicia Keys discussed the BlackBerry Scholars Program and the extension of its "Keep Moving" marketing program.
ACCESSION #
87655570

 

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