BlackBerry asserts 'confidence' with major BBM upgrade

O'Reilly, Lara
May 2013
Marketing Week (Online Edition);5/14/2013, p2
Trade Publication
The article discusses the highlights of the "BlackBerry Live" 2013 conference in Florida. BlackBerry chief executive officer (CEO) Thorstein Heins and company executives made what is dubbed a statement of confidence by announcing a major upgrade to its BBM platform to be extended to rivals Android and iPhone and the launch of channels services to boost BBM's engagement with brands. Alicia Keys discussed the BlackBerry Scholars Program and the extension of its "Keep Moving" marketing program.


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