TITLE

Forward thinking

AUTHOR(S)
Brownsell, Alex; Chapman, Matt; Charles, Gemma
PUB. DATE
March 2013
SOURCE
Marketing (00253650);3/20/2013, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Proceeding
ABSTRACT
The article describes a March 13, 2013 conference of the Incorporated Society of British Advertisers (ISBA) trade group in London, England. Topics include brand management, social media, a panel discussion which concerned marketers and business management, and a speech from the industry executive Robert Madelin concerning online behavioural advertising.
ACCESSION #
86432022

 

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