TITLE

Societal and Public Policy Issues with Retail Pricing

AUTHOR(S)
Grewal, Dhruv; Goodstein, Ronald C.
PUB. DATE
January 1993
SOURCE
Advances in Consumer Research;1993, Vol. 20 Issue 1, p477
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article discusses papers presented at a session of an Advances in Consumer Research (ACR) meeting. Among topics addressed were the accuracy of prices in stores that use UPC scanners, the use by consumers of price-quality heuristics as a buying strategy, and how consumers interpret semantic cues retailers use to signal promotions.
ACCESSION #
83386325

 

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