TITLE

Imagery in Marketing Communications: Beyond Pictures and Visual Processing

AUTHOR(S)
Mani, Gayathri
PUB. DATE
January 1993
SOURCE
Advances in Consumer Research;1993, Vol. 20 Issue 1, p476
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article discusses papers presented at a session of an Advances in Consumer Research (ACR) meeting. Among topics addressed were the comparative effects of reading and listening on the ability to create visual images, memory effects stemming from imaginal and sensory processing, and how referencing and imagery affect the persuasiveness and elaboration of certain appeals.
ACCESSION #
83386324

 

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